Beijing, April 4 -- Recently, the latest "24 Workplace Youth Reading Behavior Observation Report" shows that young people's enthusiasm for reading continues to rise, and eighty percent of the interviewed young people maintain reading habits. "Video reading" and "listening to books" have become new choices for some working youth, but the view that "text reading cannot be replaced" is generally recognized.
Eighty percent of the young people surveyed have daily reading behavior
In order to understand the reading status, reading habits and influencing factors of young people in the workplace, human resource service providers analyze and interpret the reading characteristics and trends of professionals based on the questionnaire information collected.
According to the survey, eighty percent of the interviewed young people have daily reading behavior. In the choice of reading form, professionals often use a variety of forms to meet the needs of different scenarios, most of the respondents tend to digital reading, of which nearly eighty percent are accustomed to reading online through mobile phones, iPads and other mobile terminal networks, and 29% use e-readers to read. At the same time, paper reading as an important way of "deep reading" is still irreplaceable, with 48.2% of the interviewed young people choosing it.
The development of Internet technology has derived an alternative way of reading: the platform generates video and voice from the secondary creation of book materials, providing users with "reading". From the interpretation of famous books to the sharing of recommended books, this form of reading has begun to become the first choice of some professionals. According to the survey, 33.9% and 19.6% of young people in the workplace have the habit of "listening to books" and "video reading" respectively.
In the face of this phenomenon, people can't help but wonder: can video reading replace text reading? During the interview, we learned that everyone generally agrees that "text reading cannot be replaced". The interviewed youth said that no matter how close the interpretation of the video is to the author of the text, it cannot change the nature of the secondary creation. At the same time, the choice of reading texts is also determined by self-will, and this equal choice is incomparable to video reading, so the value of first-hand reading cannot be replaced. In the era of information explosion, what can really trigger thinking is still good content, whether the carrier is paper or digital, both have their own living space.
Forty percent of young people in the workplace read an average of 1 hour a day
According to the survey, 56% of people read less than 8 books per year, while only 15.15% read more than 3 books. Further analysis of the industry found that 65.2% of "educators" and 58.3% of "media people" read more than 10 books in a year, ranking at the top of the list; The second is the practitioners of financial and consulting positions.
In terms of reading frequency, 2/3 of the interviewed professionals read more than 3 days a week. From the perspective of reading time, 42.5% of people maintain an average reading time of more than 1 hour per day, and among this part of the reading population, the post-90s and post-00s account for nearly half. In addition, 40.2% and 17.3% of the people maintained an average reading time of 0.5-1 hour and 0.5 hours per day.
Further analysis, 35.6% of respondents are accustomed to immersive reading and enter the "flow" state through reading; 28% show fragmented reading habits and do not like in-depth reading of serious topics; 22.6% of people always "catch the point" and read efficiently. The choice of reading format affected reading habits to some extent, with the proportion of users who subscribed to periodicals/newspapers "reading slowly and often in context" (19.4%) higher than that of other groups, and the proportion of users who subscribed to paid knowledge courses "impatient to read long text content" (14%) was slightly higher than that of other groups.
Out of their own interests and hobbies, 59.8% of working youth enjoy reading; 55.2% of people hope to cultivate their self-cultivation and improve their connotation through reading; 38.5% said that at a time of increased uncertainty, reading has become a refuge for anxiety to gain the smallest unit of freedom. Another 54.2%, 24.3% and 20% said that reading was out of utilitarian needs such as "learning new knowledge and skills", "meeting career development", and "increasing social conversations".
Reading is good for all ages
In the choice of reading themes, literary novels (46.5%), classic masterpieces (35.2%), financial economics (34.2%), and education and learning (27.6%) were the most popular.
The survey found that "post-00s" prefer suspense/mystery novels (33.3%), and "post-95s" tend to think about content, such as science fiction/technology themes (27.7%); Functional books such as business management are preferred by "post-90s" and "post-85s" professionals (33%).
In terms of payment attitude, more than half of the young people in the workplace are willing to pay for reading, agreeing that "the author should receive the corresponding income if he has paid for his labor" (27%) and "as long as the price is reasonable, it is understandable to pay" (29.2%). However, 16.6% and 3.3% of people also believe that "non-essential and unnecessary payment" and "no willingness to pay for knowledge". The rest of the population is in a wavering wait-and-see phase, saying that "most works are not worth paying for, only pay for excellent works" (16.3%), and "if you can't find free resources, you can pay for quality content" (7.6%). In the choice of payment methods, "recharge reading coins" and "purchase monthly pass" are the most common payment methods. (End)