"He who serves the country and the people is a great chivalrous person." March 10th is the 100th anniversary of the birth of Mr. Jin Yong.
As spring returns to the earth, many readers and movie fans express their love for Jin Yong's martial arts world online.
With the advent of social media and online pop culture, the entertainment methods of the younger generation have undergone tremendous changes. Do contemporary young people still watch Jin Yong?
What is gratifying is that Jin Yong's "Jianghu" is still rooted in the historical context, and the core of chivalry has not changed. Each generation has its own way of falling in love with Jin Yong's martial arts.
Reporter Zhang Xiangyang
"Jianghu Dream" and the righteousness of family and country
Jin Yong created a total of 15 martial arts novels and spent 17 years building his martial arts world.
The 14 novels covered in "The Flying Snow Shoots the White Deer, the Laughing Book of Heroes Rely on the Blue Yuan", plus "Yue Nu Sword", constitute the magnificent palace of Jin Yong's martial arts art.
He has created more than 1,400 characters in his works, and his works are spread around the world in 14 different languages, with a total circulation of more than 300 million copies.
Since the 1958 movie "The Legend of the Condor Heroes", more than 130 related film and television works have been released and broadcast, which is more than 8 times the number of original martial arts works, which shows people's love for Jin Yong's works.
In the 1950s, when "Book, Sword, Enmity and Enmity" was serialized in newspapers, "Jin Yong fever" appeared in Hong Kong and Macao, and it has been flourishing ever since; in the mainland, "Jin Yong fever" began in the 1980s .
Readers of Jin Yong's novels cover a wide area. "Wherever there are Chinese people, there are Jin Yong's martial arts."
The wonderful writing, the twists and turns of the plot, and the language that appeals to both refined and popular tastes have attracted a large number of readers and become a "phenomenal" cultural craze.
I remember that in the 1980s and 1990s, the "Jianghu" in Jin Yong's novels became the collective memory of a generation. I would rent a set of martial arts novels even if I saved my lunch money. I would stay up all night reading and forget to do my homework; as soon as "Iron-Blooded Heart" was played, the streets would be empty. Go catch up on dramas...those pinnacle works make every Jin Yong fan's blood boil, and they are intoxicated in the grievances and hatreds of the world and the love and hatred of children.
The majestic and romantic universe of this group of heroes is even more fascinating.
With the proliferation of Jin Yong's film and television dramas, the martial arts arena has become more abundant and concrete, and everything familiar in the novel has begun to become three-dimensional.
Communication in the Internet age has once again symbolized these characters and become part of the discourse of generations, presenting a basic direction for the development and dissemination of classic popular literature.
As the most influential martial arts novelist since the 20th century, Jin Yong created a world of iron-blooded and ethereal chivalry.
The reason why his martial arts novels have become a literary peak comes from his profound understanding and delicate description of worldly affairs, human relationships, life, and philosophy.
Jin Yong's novels contain profound humanistic care and philosophical thinking, which is also an important reason why his novels can transcend time and space and remain popular for ever.
In Jin Yong's works, heroic men and women fight evil with swords and make friends with wine.
In the story, we can not only find the dream of Jianghu, but also see the brilliance of human nature and the sublimation of the righteousness of family and country.
The knights in his works "actively join the world, serve the country and the people, and have the courage to sacrifice", which is consistent with Chinese culture.
These characters, whether they are Guo Jing or Qiao Feng, are not only "excellent in martial arts, chivalrous and righteous", "pleased with grudges, and unrestrained and decisive", they are also people who can "defend their home and country and be benevolent to the world".
Jin Yong raised the Jianghu loyalty in old martial arts to the ideological level of "a great chivalrous man serves the country and the people", and the spirit of family and country always accompanies the characters.
Because of his in-depth study of Chinese classical culture, his works contain rich traditional connotations, and there is a profound historical and cultural accumulation behind each story.
In his writings, the quality of martial arts no longer depends on one move or another, but on the mind and state of the practitioner. It is full of the traditional philosophy of "the invisible is better than the visible, the invisible is better than the visible, the man and the sword are one".
Confucianism, Buddhism and Taoism, martial arts and Chinese medicine, astronomy and geography, music, chess, calligraphy and painting, tea, wine, poetry, etc. are integrated into the novel, complementing and setting off each other with legendary stories, making people intoxicated and fascinated.
Reading these chivalrous and heroic novels makes people feel as if they have traveled through time and space, experiencing the light of swords and shadows with the characters in them, and feeling the awe-inspiring righteousness and chivalrous courage.
Every era needs Guo Jing and Huang Rong
With the impact of social media and online popular culture, the entertainment methods of the younger generation have undergone tremendous changes from the past.
The "martial arts dream" seems to be slowly disappearing from life, and the chivalrous spirit is less and less mentioned in literature, film and television works.
Compared with the 1980s and 1990s, in the past ten years, the performance of IP transformation related to Jin Yong's novels and traditional martial arts novels has been relatively mediocre.
In online novels, many martial arts have become fantasy, time travel, and upgrading to fight monsters. The cultural elements are lost and the essence of martial arts is no longer there.
A "Report on the "Jin Yong Composition" of Contemporary Young People" shows that more than 90% of those born in 1995 have read Jin Yong's martial arts novels or film and television dramas, and nearly 80% of those born in 2000.
This shows that the younger the age, the higher the proportion of people who have never seen Jin Yong’s works.
The context of "xia" gradually faded away, and some people even lamented that "wuxia novels are dead" and "the world is deserted".
However, some researchers believe that the residual warmth of "Jin Yong fever" is still there.
The public borrowing data of libraries across the country, the repeated remakes of Jin Yong's film and television dramas, and the continuous creation of comics that young people are interested in prove the influence and vitality of Jin Yong's works. Young people will "enter the world" in the way they like.
Jingdong book sales show that in the fourth quarter of 2023, sales of Jin Yong-related books increased by 55% year-on-year; judging from the "open book" data of the Chinese book market retail data continuous tracking and monitoring system, Jin Yong's novels such as "The Legend of the Condor Heroes" and "Dragon" The cumulative sales of "Eight Parts", "The Legend of Heaven and Dragon Sword", "The Legend of the Condor Heroes" and "The Swordsman" are all among the best, reflecting the lasting charm of Jin Yong's novels.
In addition, various interpretations of Jin Yong's works are very rich and have produced good responses.
At a time when good scripts are hard to find, Jin Yong's IP, as a mature film and television subject, has always been favored by creators for its high script quality and strong cultural heritage.
Director Guo Jingyu, who has filmed "The Legend of the Condor Heroes" said: "I believe that ten years from now there will be a new group of people making "The Legend of the Condor Heroes". I hope that every remake can find the spiritual core of this story. , to capture its essence, every era needs new Guo Jing and Huang Rong."
The Jin Yong IP worth looking forward to this year is the movie "The Legend of the Condor Heroes: Coming to the World".
As a literary classic that has been remade many times, "The Legend of the Condor Heroes" is loved and sought after by many readers.
"The Legend of the Condor Heroes: Coming to the World" is the first mainland version of this IP film, which will show a chivalrous world full of pleasure and hatred from a new perspective.
In addition, there is Tsui Hark's "The Legend of the Condor Heroes: The Greatest Hero". The film stars young actors Xiao Zhan as Guo Jing and Zhuang Dafei as Huang Rong, composing the ever-changing world.
Another one worth paying attention to is the TV series "Jin Yong's Martial Arts World". The trailer and full lineup of the first season have just been released. "The Nine Yin Manual" and "Iron-Blooded Heart" are composed of five major units, which together build a grand martial arts world.
Many games based on Jin Yong's works are also popular among young people. Excellent martial arts games can often provide a sense of immersion from a first-person perspective. They are more real and three-dimensional than novels, and more vivid and free than movies and TV shows. You can walk through various scenes one by one, and you can feel the emotions. In the game world, players are often the protagonists of chivalry and chivalry.
The Jin Yong series in the podcast and the 37 Jin Yong-related programs launched on Himalaya have gained many listeners.
On social media, discussions about the plots and characters of Jin Yong’s martial arts novels are still very popular. It is the centenary of the birth of Mr. Jin Yong, and there are waves of “memory killings” on social media. Countless people fondly recall their encounter with Jin Yong’s martial arts novels. , the accompanying youth past.
It can be said that Jin Yong's "Jianghu" is still rooted in the historical context, and the core of chivalry has not changed. Each generation has its own way of falling in love with Jin Yong's martial arts.
"Workplace Guide" in the business world
It is worth noting that the spirit of martial arts has also profoundly influenced a large number of domestic business people, deeply influenced the corporate culture of many famous companies, and has become the life creed of employees.
The shopping mall is like a battlefield, and the business world also has fierce competition and chivalrous tenderness.
The feelings of family and country, integrity and altruism, perseverance, and daring to be the first in the chivalrous spirit are not a reflection of the entrepreneurial spirit?
Business competition requires not only social responsibility, but also integrity and courage. The entrepreneurial spirit we admire is exactly in line with the chivalrous spirit in Jin Yong's martial arts novels, and is also the inheritance of the martial arts spirit.
The principles in the martial arts world also apply in the business world.
Today's entrepreneurs draw rich inner strength from Jin Yong's works. It can be said that the martial arts spirit has created the entrepreneurial spirit to a certain extent.
Jin Yong's works have deeply influenced the corporate culture of Jack Ma and Alibaba. Jack Ma's favorite character is "Feng Qingyang" in "The Swordsman", especially Feng Qingyang's Dugu Nine Swords, which achieves the goal of "win with no moves but with all moves" The realm fascinated him endlessly.
Jack Ma once recalled: "When we first started our business, sixteen or seven of us, the 18 founders of Alibaba, were particularly fond of Jin Yong's novels. Jin Yong's novels are full of imagination, romanticism and chivalrous spirit. Especially the chivalrous spirit gave me The personal influence is very profound, and the influence on Alibaba culture is also very profound." Alibaba's offices are named after holy places in the martial arts world, such as Guangmingding, Peach Blossom Island, Bodhidharma Academy, etc.
Alibaba's corporate culture - the Six Meridians Divine Sword, includes six value systems such as customer first, teamwork, and embracing change.
The allusion of the Six Meridians Divine Sword comes from "The Eight Parts of the Dragon", which shows the great influence of Jin Yong.
Lei Jun, the founder of "Xiaomi", also loves Jin Yong's works very much.
When Lei Jun was interviewed by the media, he quoted an original sentence from Jin Yong's "Eternal Heaven and Sword of the Dragon", "If he is strong, he will be strong, and the breeze will blow on the hills; if he is horizontal, he will be horizontal, and the bright moon will shine on the river." He said that for those who are disturbing the outside world, He has long since become calm about all the controversies.
Kaifu Lee also believed that he was most influenced by "The Complete Works of Jin Yong". He once called himself "Hong Qigong" and said with a smile: "The beggar gang cannot be moved away from poverty and lowliness. Only in this way can entrepreneurship be successful." This is also the perseverance and perseverance conveyed in Jin Yong's works. The spirit of insisting that Qingshan never relax.
Cao Dewang, founder of Fuyao Glass Group, one of the world's five largest glass manufacturers, compares himself to Shi Potian in "Xia Ke Xing".
In the novel, Shi Potian was originally a little beggar, he was honest and honest, and extremely talented. By accident, he became a peerless master.
In fact, Shi Potian's somewhat "silly" image is indeed somewhat similar to Cao Dewang.
Due to his poor family, Cao Dewang dropped out of school at the age of 14 and started doing business with his father at an early age. Later, the hard-working experience of growing fungus, working as a chef, and repairing bicycles became his lifelong wealth.
In addition, by analyzing the rise and fall of characters in Jin Yong's novels as business cases, we can extract a "treasure book" on workplace and management.
For example, "Secrets of Victory: Jin Yong's Workplace Wisdom" and "Circle Duanzi: Jin Yong in the Workplace" use Jin Yong's works as samples to analyze how Qiao Feng, Zhang Wuji and other influential figures in the workplace work hard in the workplace, their characters, fate, successes and failures. The way is also the business wisdom of people in the workplace; "Management Case Analysis in Jin Yong's Martial Arts" is based on modern business management logic and interprets Jin Yong's martial arts novels, from which readers can appreciate the management thinking and wisdom of the martial arts master.
"Reading Jin Yong and Learning Behavioral Economics" uses the plot and characters in the story as an introduction to explain the concept of behavioral economics.
A hundred years later, the rivers and lakes written by Jin Yong, as well as the chivalrous spirit in the rivers and lakes, have never left us.
Iron-blooded and loyal, chivalrous and tender.
A little awe-inspiring spirit, a thousand miles of joyful wind!
(Qilu Evening News)