Jiangxi’s cultural tourism department anchors the new year’s work goals: creating cultural tourism landmarks and reshaping cultural tourism IP

　　China News Service, Nanchang, March 5 (Reporter Li Yunhan) The reporter learned from the Jiangxi Provincial Department of Culture and Tourism on the 5th that in the new year, Jiangxi’s cultural and tourism departments will focus on the goal requirements of “walking ahead, striving to be the first, and doing well”. We will make every effort to “introduce tourists to Jiangxi” and take steps towards the high-quality development of Jiangxi through deep integration of culture and tourism.

　　It is understood that in 2024, Jiangxi's cultural tourism work has established the "1+7" goals and tasks - "1" means focusing on the deep integration and high-quality development of cultural tourism, adding a number of national cultural tourism brands, and winning a number of national awards. The overall development results of culture and tourism have ranked first in the country.

"7" refers to the implementation of seven major actions including high-quality development and strengthening the foundation, improving public service efficiency, revitalizing cultural heritage out of the circle, creating cultural tourism landmarks, doubling the cultural tourism industry, reshaping cultural tourism IP, and expanding the capacity of "introducing tourists to Jiangxi".

　　Focusing on the deep integration of culture and tourism and high-quality development, Jiangxi's cultural and tourism departments will formulate and introduce a "1+N" policy system. "1" is the introduction of the "Opinions on Promoting Deep Integration of Culture and Tourism to Accelerate the High-Quality Development of Jiangxi's Tourism in the New Era"; " N" is the introduction of several high-quality cultural and tourism developments such as the "Implementation Opinions on Accelerating the High-Quality Development of Graded B&Bs", "Implementation Plan on Strengthening the Cultural Protection, Inheritance and Development of Jiangxi Academy", "Implementation Measures for the "Four Projects" of Art Creation in Jiangxi Province" Policy documents.

On December 15, 2023, in Nanchang, Jiangxi, the National Archaeological Site Park of the Haihun Marquis Site of the Han Dynasty "Yandun Garden-Haihun Treasure" was fully opened.

(File photo) Photo by reporter Liu Zhankun

　　In terms of improving the efficiency of public services, the Jiangxi cultural and tourism department will promote the construction of new public cultural spaces such as urban study rooms and cultural stations, enhance the tourism and leisure functions of cultural venues such as museums, libraries, cultural centers, art galleries, and intangible cultural heritage centers, and integrate various types of public cultural spaces. Cultural venues are built into check-in places for urban tourism.

At the same time, cultural activities to benefit the people will be carried out on a regular basis, such as the "Scholarly Ganpo" national reading, rural "village evening", square dance performances, and the never-ending people's stage.

　　In addition, Jiangxi will also plan the "Intangible Cultural Heritage Lights Up Life" Jiangxi action.

Promote the construction of ecological protection (experimental) zones for Hakka culture, Huizhou culture, and ceramic culture and the integrated development of all-region tourism, launch a number of intangible cultural heritage tourism routes, create a number of national and provincial intangible cultural heritage experience bases, and carry out a series of intangible cultural heritage inheritance Display activities.

On the evening of June 17, 2023, in Jingdezhen, Jiangxi Province, the envoy to China walked into Taoxichuan Cultural and Creative Street.

(File photo) Photo by reporter Liu Lixin

　　To build a strong cultural and tourism province, it is necessary to have a number of leading, representative and iconic cultural tourism carriers. Jiangxi Province will seize the important opportunity of the overlay of national strategies and the gathering of "national brand" platforms to accelerate the creation of a new cultural tourism industry in Ganpo. Landmarks, new logos, and new business cards strengthen the support for high-quality development of cultural tourism.

We will build the Long March and Yangtze River National Cultural Parks, the Jingdezhen National Ceramic Culture Inheritance and Innovation Experimental Zone, and the National Archaeological Sites Park.

　　According to reports, Jiangxi’s cultural tourism department will dig deep into Jiangxi’s resource advantages, create a stronger Ganpo cultural tourism IP, strengthen the “four-pole support” of red tourism, landscape tourism, urban tourism and rural tourism, and make every effort to build a world rich in cultural heritage. level tourist attractions and resorts.

Strengthen red tourism IP, build real-name mountain tourism IP, build famous urban tourism IP, and build special rural tourism IP.

　　In terms of attracting customers to Jiangxi, Jiangxi will quickly break out of the circle and seize the market under the new situation, focusing on both domestic and overseas markets, and will find ways and take practical measures to create good products, plan large events, and implement strong marketing, so that " The capacity expansion operation of "Introducing Customers to Gansu" has truly been implemented and truly effective.

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