“Beauty World Middle East” activities start today
The world of beauty hosted by Dubai.. with touches of 66 countries
The exhibition is the largest in the region for the beauty, perfume, luxury and hair care products sector.
archival
Today, at the Dubai World Trade Center, the 26th edition of the “Beauty World Middle East” exhibition, which is the largest in the region for the sector of beauty products, perfumes, luxury and hair care, will be launched, with the participation of the most prominent actors in the beauty sector in the region and the world, to explore the latest trends and technologies And the available opportunities, which are offered by 1,430 entities and brands from 66 countries.
This year's exhibition will be organized in 14 halls, and will witness the return of the Next in Beauty conference, which highlights the latest ideas, visions and business strategies in the sector.
The exhibition program will last for three days, giving experts and specialists a platform to introduce the attendees to their careers and cover various topics, such as the future of skin care, the global presence of the perfume industry in the Middle East, sustainable beauty, global trends in hair care, the use of artificial intelligence to advance the sector, and ways to enhance companies' profitability and flexibility. .
Renowned British perfumer Jo Malone will join the list of keynote speakers, along with many other international professionals, as Jo Malone will share her inspiring story from simple beginnings to global success, including a review of her unique experience, 'Perfume Appetizers'.
growing demand
For her part, Director of Beauty World Middle East, Flynn Roberts, said: “With its rich heritage of success spanning more than 25 years, the show is a pioneer in the beauty industry of our time, with its bespoke and bespoke methodologies.
Organic and eco-friendly products have also become an integral part of the beauty sector, and we are pleased to see how quickly the brands have adapted to the growing demand in the market.”
The “Front Row” event is one of the most prominent activities on the exhibition’s agenda, and hosts many interactive demonstrations of the most prominent international talents, as well as a special appearance for a group of guests over the three days of the exhibition, as part of a creative program rich in interactive and entertainment activities.
Roberts added, “We are delighted to host Front Row with its pioneering concept in this vital sector, and the colorful event is expected to reflect the ever-changing trends in the world of beauty both globally and locally.”
Various products
This year, the event showcases a variety of products from 1,430 exhibitors, an increase of 60% over the 2021 edition. The exhibition expanded from 11 to 14 halls, with the number of participating international pavilions increasing to 27 instead of 19 last year, as the exhibition records the return of Singapore, China, Morocco and Tunisia, After missing the 2021 tournament, as well as the participation of South Africa and Romania.
The French Pavilion, organized by Choice France, extends over an area of 903 square meters and hosts 106 exhibitors in 88 platforms, reflecting the aspirations of French brands to increase their presence in the GCC market.
France is currently one of the UAE's most important partners in the field of beauty care products, and the most prominent exporter in the perfume market.
The pavilion will also host 14 of the most prominent specialist innovators, to shed light on the future of the sector.
Sections
For his part, Director of Atelier de Savon, Frederic Brunel - Aquaviva said: “Beauty World Middle East is a unique platform for the most prominent experts in the sector from around the world, as different cultures mix to explore the opportunities available to them. We are pleased to participate in this year's session and launch a line Our sustainable products are under the new Aqui Daya luxury fragrance brand.
We look forward to connecting with the participants and introducing those interested in the Middle East and North Africa to our organic and eco-friendly product line made in Provence, France.”
The exhibition includes seven main sections for beauty care, skin care, grooming and personal hygiene products, hair and nail care supplies, beauty salon tools, machinery, packaging materials, raw materials, contract manufacturing, perfume compounds and ready-made perfumes, and natural and organic cosmetics.
The exhibition will also host the Quintessence event, the platform where the world's leading perfume brands can showcase their latest creations.
Sixteen international perfume brands are participating in the "Signature Scent" competition, and visitors will have the opportunity to view samples and vote for the perfume that they think best expresses the essence of the exhibition.
• 1430 exhibitors participating in the three-day event.
Flynn Roberts:
• «The exhibition, with its rich heritage for more than 25 years, occupies a leading position in the world of beauty».
Distinguished Awards
The "Beauty Tech" event, which was launched last year, occupies a special space in "Beauty World Middle East", to highlight new business opportunities for those who aspire to adopt the latest technological solutions, and visitors await the results of the Beauty World Middle East Awards, which celebrate the distinguished In the sector, within 13 different categories.
The winners and prize distribution, which are witnessing high levels of competition, are scheduled to be announced today.
The famous Lebanese hairdresser Mounir, known as the “Godfather of the hairdressing sector”, will organize two training sessions, each lasting eight hours, at the Dubai World Trade Center, today and tomorrow.
Seeking to share his experiences with the participants, Mounir said: “The event guests can follow us live as we conduct radical transformations using different types of products, technologies and methods that help us overcome the most common and complex challenges.”
Follow our latest local and sports news and the latest political and economic developments via Google news