"If you don't have time to cook, I'll help you." Recently, similar services such as home cooking and private home cooking have suddenly become popular in China.
In Chengdu, Zhang Yaohong, a "post-95" girl, is one of them.
Two months ago, she used her spare time to "cook at home" part-time, and now she has a team of her own.
In her view, there is still a huge potential market in this industry, and the current "fire" is inevitable.
In fact, this seemingly "new occupation" is not new.
As early as a few years ago, many cities in China have begun to provide services such as "cook's door" and "hourly aunt's door-to-door cooking".
At present, there are also a number of life service platforms that provide similar services.
Experts said that under the influence of the pace of life and work pressure, there is a certain market space for "home cooking", which also reflects the social recognition of flexible employment and the further refinement of social division of labor.
However, the security of related services and legal relationships should not be ignored. Government departments and service providers should strengthen the training of employees and the construction of credit systems.
Phenomenon:
Part-time cook, earn 100 yuan per order
Zhang Yaohong, 26, is a part-time "home cooking" provider.
Two months ago, after she accidentally saw the message of "home cooking", she dug out the previous food photos and posted: Chengdu home cooking, 66 yuan for four dishes.
Not long after, she received her first order.
To her surprise, the number of customers who made inquiries and placed orders increased.
Since it is a part-time job, she can only deal with it after get off work, and she is often busy until two or three in the morning.
So, she formed a team and registered a business license.
At present, including part-time staff, the team has dozens of members.
On October 23, Zhang Yaohong adjusted the charging standard, 88 yuan for four dishes, 128 yuan for six dishes, and 208 yuan for 10 dishes.
In addition, a variety of packages and monthly services have also been launched.
Zhang Yaohong calculated an account for the reporter: on average, he can earn 100 yuan per order. Including the time for transportation, grocery shopping, and cooking, one person can receive one or two orders a day; if he works part-time, he can earn 2,000 yuan per month. The income is about RMB 4,000 full-time.
Zhang Yaohong's "home cooking" service has attracted the attention of some short video bloggers, which has also brought her more traffic.
Now, the team receives an average of 10 orders per day.
In this regard, Zhang Yaohong said that some young people currently do not know or do not want to cook; some young couples are under great pressure from work and family, and do not want to cook after get off work; and some banquet parties may have many people, making cooking relatively troublesome. The "home cooking" service just meets the needs of this group of people.
"There is a need in the market, coupled with a flexible operating model, fire is inevitable."
investigation:
The "new occupation" is not new, and some businesses leave the market at a loss
The reporter investigated that, in addition to casuals, some housekeeping platforms have also launched similar services.
"Swan Daojia" housekeeping platform provides the "cooking part-time job" service project, and the service content is mainly cooking.
The purchase form is a package service, there are 3 times, 10 times, 30 times, etc., the price starts from 360 yuan, pay-per-time, and make an appointment at any time.
The platform's customer service staff told reporters that "cooking hourly work" was launched by the platform last year, and is currently sold in the form of frequency packages.
When using, users can make an appointment according to their own needs. After the order is successfully matched, they can enjoy the door-to-door service according to the appointment time.
The "Haokang at Home" housekeeping platform has also launched a similar service. The content includes cooking and cleaning. It is sold in a package mode for 4 hours each time. There are 1, 3, 25 and other packages to choose from.
The reporter noticed that the price of a single package on the platform is 259 yuan per time.
In addition, there is also a half-day babysitting service in Ziru Home Service, the service content is 3-4 hours of cooking and area cleaning, and it is also sold in the form of packages.
In fact, "home cooking" is not new.
Many years ago, in Beijing, Shanghai, Shenzhen and other cities, services such as "home cook" and "hourly auntie home cooking" have appeared.
In Chengdu, at the end of 2016, an O2O online chef appointment platform that provided door-to-door chef services was launched.
However, the person in charge of the platform revealed to reporters that "it only lasted a year and a half".
The reason, Mr. Wu said, is that the operating cost is too high, and there is a big gap between the various expenditures and the "running orders".
At that time, I also tried to adjust the direction, but due to sales problems, I couldn't find a good channel, and finally gave up when the self-investment funds were difficult to support and the venture capital funds were not enough to continue operations.
However, Mr. Wu believes that there is a market for "home cooking". "Especially after the epidemic, there are many good resources in the market that can be tapped to provide better service quality." Mr. Wu said.
question:
How to ensure safety? Chefs must have a health certificate
"Does such a team have a health certificate?" "What about safety issues?"... However, doubts about "home cooking" also appeared.
"If you think you know how to cook, then it's definitely not possible." Zhang Yaohong said that the assessment is mainly divided into online data review and offline cooking assessment, and online health certificates, dish pictures, etc. need to be submitted. Basic data review, then on-site interview for cooking operation, tasting and scoring.
According to reports, at present, it is mainly recruiting people who have a certain culinary professional foundation or who have catering-related experience and can reach the level of chefs.
In terms of food, guests need to bring their own or entrust them to buy on behalf of others, and when buying on behalf of others, there will be a small ticket corresponding to it, so as to ensure safety as much as possible.
In addition, customers can supervise on-site during cooking.
In terms of personnel training and labor relations, Zhang Yaohong pointed out that it is more of a verbal agreement, but the team has developed in the direction of an intermediary platform, mainly providing resource channels, and the next step will be a more standardized, process-based, and legalized operation.
According to the platform of "Swan Home", workers need to pass professional catering skills and cleaning skills assessment before they can come to serve.
At the same time, the platform also signed a cooperation agreement with the laborers, and the platform uniformly dispatched orders, and provided insurance protection for both users and laborers, so as to ensure the stability and quality of services.
expert:
Staff training and credit system construction should be strengthened
Hong Yong, a think tank expert at the China Digital Reality 50 Forum and an associate researcher at the Institute of Electronic Commerce of the Ministry of Commerce, analyzed that, affected by the pace of life and work pressure, there is a certain market space for the emergence of "home cooking", which also reflects Social recognition of flexible employment and further refinement of social division of labor.
Hong Yong said that with the attention of capital and the cultivation of consumer habits, "home cooking" has a good prospect.
But at the same time, the government should also strengthen the training of practitioners and the construction of the credit system for practitioners.
Professor Yu Daisong, director of the Regional Institute of Social and Economics of Xihua University, believes that with the development of services and industries, relevant authorities can take the lead and provide policy guidance and forward-looking guidance on possible problems. Citizens also need to Improve each other's civilization level, overall rules and contract awareness.
Shi Xin, a lawyer from Beijing Yingke (Hefei) Law Firm, pointed out: First, safety issues need special attention.
Since the on-site service involves many security issues such as privacy and personal, it is recommended that the platform set up a pre-audit system.
For example, review the working years, work records, health certificates, and administrative criminal punishment records of “home cooks” in advance. In addition, consumers also have the right to experience consumption such as good or bad evaluations and safety warnings when providing services, and the service credit of service personnel. have an impact.
Second, the content of the contract needs to be further clarified, and the performance of the contract needs to be further guaranteed.
Placing an order is the process of signing a contract. Before placing an order, both parties must reach a full consensus on various matters to avoid disputes during consumption.
Chengdu Business Daily