The secret of the Spring Festival consumer market is revealed. "Door-to-door cooking" has become a new trend. Housekeeping services are booming.

　　As New Year’s Eve approaches, I believe many families’ New Year’s Eve dinner menus have already been released. In recent years, many families have chosen to book “New Year’s Eve dinner” set meals. Sichuan cuisine is spicy and mellow, Jiangsu cuisine is sweet and crispy, as well as Anhui cuisine is stewed and Fujian cuisine is fried. Before the New Year's Eve, I am already salivating.

　　Bookings for New Year's Eve dinners in many restaurants are hot. Data from a consumer platform shows that in February, netizens' attention to "New Year's Eve dinner bookings" continues to increase, and the search volume of related keywords has more than doubled month-on-month. In the past week, the theme of "New Year's Eve dinner" The order volume of dine-in set meals increased by nearly 70% week-on-week.

Attract consumers and merchants to launch personalized New Year’s Eve dinner scenes

　　With dragon elements on the facade, bright red lanterns, and Chinese knots, the reporter came to a hotel in Beijing in the morning and saw that it had already been put on New Year's decorations. Wearing candied haws, making popcorn, and making dumplings, the activities organized by the staff attracted children to participate. The on-site customization of Spring Festival couplets also brings unexpected benefits to guests who come to dine.

　　Staff told reporters that during this period, customers would come every day to inquire and make reservations for New Year’s Eve dinner. Currently, all 77 private rooms in the hotel are fully booked. In order to enhance the consumption experience, the hotel also launched a personalized New Year's Eve dinner scene focusing on the inheritance of family tradition.

　　Nowadays, more and more customers prefer fresher, healthier and more distinctive New Year’s Eve dinners, and stores have also made more adjustments in the raw materials and cooking methods of New Year’s Eve dinners. In Jiangxi, the land of plenty, merchants have launched various set meals focusing on fish.

　　To meet diverse needs, "door-to-door cooking" reservations are hot

　　In addition to dine-in New Year's Eve dinner, many catering companies have also launched "New Year's Eve gift boxes" and "New Year's Eve takeaway gift packages" to meet the diverse needs of consumers, and door-to-door cooking reservations are very popular.

　　In Nanjing, Jiangsu, many catering companies have launched a wide range of "New Year's Eve gift boxes" or "New Year's Eve dinner" in response to consumer needs such as those who have not booked a New Year's Eve dinner in an offline store, or the elderly who have difficulty traveling and want to have New Year's Eve dinner at home. "Takeaway gift pack", you can easily make a New Year's Eve meal at home.

　　In terms of food ordering channels, many catering companies have further strengthened cooperation with various Internet platforms this year and opened online ordering channels such as mini-program ordering and live streaming to meet consumers' convenience needs.

　　Shen Tong, marketing director of a catering company in Nanjing: We can basically provide takeaway New Year’s Eve dinner around the clock. Whenever consumers need it, we can deliver the products to their homes.

　　Food is delivered to your doorstep, chefs come to your doorstep to prepare reunion dinners, and many catering companies have also added personalized services. In Luzhou, Sichuan, it has become a new trend to choose a chef to come to your home to cook New Year's Eve dinner.

　　Zheng Guiyun, chef of a hotel in Luxian County, Sichuan: Our hotel has launched door-to-door service since this year. Since the 15th day of the twelfth lunar month this year, we have received more than 30 groups.

　　Li Ke, a citizen of Luxian County, Sichuan: We specially made an appointment for a chef to cook the dishes at home. If we do it at home, I think it will have a more homely atmosphere, and the whole family will have fun together, so it will be better to have New Year's Eve dinner.

　　As the Spring Festival approaches, photography and housekeeping services welcome peak orders

　　Not only catering services for New Year's Eve dinner, the reporter found during the visit that as the Spring Festival approaches, the demand for services such as housekeeping and photography has also increased significantly, ushering in the peak period of orders.

　　At a photography agency near Huandao Road in Xiamen City, many Xiamen citizens took advantage of the weekend to make appointments with photographers to take personal photos. The photography agency has specially set up a dress shop. Various styles and exquisitely made dresses provide consumers with a wealth of choices. The person in charge told reporters that the number of orders during the Spring Festival increased by approximately 50%.

　　Before the Spring Festival, the demand for domestic services in various places has also increased significantly. In the past few days, Li Xiaofen, who runs a housekeeping service company in Yanting, Sichuan, has been busy taking and dispatching orders.

　　Li Xiaofen, the person in charge of a housekeeping company in Yanting, Sichuan: Our housekeeping business is particularly booming this year. We receive orders online and offline. More than 70% of the orders are online. We receive at least 20 orders every day, several times more than usual. We have temporarily closed online orders for the past two days, and we are really overwhelmed. The orders we have received are currently scheduled until the 30th of the twelfth lunar month.

　　Platform data shows that on the eve of this year’s Spring Festival, the volume of housekeeping service orders is expected to increase by 40% compared with the same period last year, and an increase of approximately 30% from the previous month; among which, the demand for whole-house cleaning increased by more than 300% from the previous month. In the past two weeks, searches for glass cleaning have surged 300% month-on-month, and group purchase orders for "deep cleaning" have increased 130% month-on-month.

　　Housekeeping orders are not only booming in cities, but also on the eve of the Spring Festival, housekeeping services are also moving to rural areas.

　　Yang Bing, the person in charge of a housekeeping company in Yanting, Sichuan: Rural orders have increased dramatically. In the past, rural orders only accounted for a few to 10 percent. This year, rural orders have reached more than 40 percent. (CCTV News Client)