China News Service, February 5 (China News Financial Reporter Wu Tao) The New Year's Eve dinner can be prepared in just a few minutes, including meat, vegetables and fresh seafood. Do you believe it?

　　As the Spring Festival approaches, the New Year's Eve dinner has become a major concern for many residents. Compared with previous years, many people choose pre-made New Year's Eve dinner this year, which saves time, effort and worry. This choice is especially evident among younger people. But some people think that the pre-made New Year’s Eve dinner lacks the “New Year flavor”. What do you think?

Pre-made dishes for New Year’s Eve dinner are on sale

　　An e-commerce platform stated that the popularity of search terms for New Year's goods has continued to increase in recent days. This week, the search terms for "New Year's goods" increased by 41% month-on-month, the search terms for "gift boxes" increased by 59% month-on-month, the search terms for "Buddha Jumps Over the Wall" increased by 32% month-on-month, and the search terms for "prepared dishes" increased by 41% month-on-month. "The search terms increased by 39.3% month-on-month.

  Pre-made New Year’s Eve dinners are selling like hotcakes online. screenshot

　　In terms of the selection of pre-made dishes for New Year’s Eve dinner, king crab, lobster, roasted lamb chops, lion’s head, fried hairtail, pork ribs and other large and hard dishes that are easy to reheat and have pure taste are popular.

　　Data provided by JD.com shows that since the start of the New Year's Eve dinner, sales of "seafood dishes" represented by Buddha Jumping Over the Wall, "meat and poultry dishes" and "pre-made dish gift boxes/set meals" have grown rapidly around the New Year's Eve dinner scene.

　　“In the past week, the sales of semi-finished New Year vegetables from Hema have increased by 20% month-on-month.” A relevant person in charge of Hema told Sino-Singapore Finance that many consumers who are preparing to go home for the New Year will buy New Year vegetables home through express delivery. Shanghai accounts for 10% of such orders. The ratio is the highest at 35%, followed by Beijing at 31%. Among the pre-made New Year's Eve dinners, the most popular ones are king crab legs with black truffle cheese, golden Buddha jumping over the wall, and abalone fish maw chicken.

Why is it popular?

　　Some analysts believe that consumers’ demand for New Year’s Eve dinner has changed. Convenience and delivery have become consumers’ main needs for New Year’s Eve dinner this year. With the rise of the appearance economy and the popularity of short video social networking, pre-made New Year’s Eve dinners now have to be both delicious and good-looking. Some New Year’s Eve dinners not only specify the reheating sequence, but also prepare “plate presentation instructions” for consumers. ", while restoring the taste of the dishes, we can also restore its 'appearance'", making it a good production during the New Year.

  The picture shows the finished black truffle cheese king crab legs after simple processing of pre-made dishes. Photo courtesy

　　The reporter noticed that "hunting for novelty" is also a reason why consumers buy pre-made dishes. Some e-commerce platforms will develop new dishes during the New Year. There are no similar products on the market, and the differences are significant.

　　Mao Ruichao, the person in charge of Hema’s semi-finished New Year’s dishes, said in an interview with Sino-Singapore Finance that the recovery rate was originally an indicator in corporate R&D products, but now it is used by more and more prepared dish companies to describe the taste of prepared dishes and the freshly made dishes for dine-in. The similarity is also a reason for consumers to buy.

　　It is worth noting that there is a big difference between the north and the south when it comes to the choice of pre-made dishes for New Year’s Eve dinner. Guo Xiangni, head of the meat and poultry dishes category of JD Supermarket’s pre-made dishes business, told Sino-News Finance that the south is keen on buying Buddha Jumping Over the Wall and Poon Choi; the north pays more attention to brands and is keen on buying them. Purchase the same styles from well-known offline restaurants such as Quanjude Roast Duck Gift Box and Xibei Youmian Village Mongolian Beef Bones.

Can you accept pre-made dishes for New Year’s Eve dinner?

　　"I bought some, including more than 200 yuan for a Jintang Buddha Jumping Over the Wall. I bought this mainly because I don't know how to do it. Even if I learned how to make estimates, I was too lazy to do it. It's too complicated, so it's better to buy semi-finished products." Some consumers accepted it. In an interview with Xincaijing, he said that the ingredients for the New Year's Eve dinner at home are already being prepared. Only a few of them are pre-made dishes, and most of them have to be cooked fresh.

  Many restaurants are also selling New Year gift boxes. Photo by China News Service reporter Wu Tao

　　Some consumers said, "I don't think it matters. For example, if you go to a delicatessen, many of them are prepared in advance. If the pre-prepared dishes are clean and hygienic, I can accept them on the New Year's Eve dinner table."

　　Some consumers also said that it is okay to eat some pre-prepared dishes in daily life, but it is unacceptable to eat pre-prepared dishes for New Year's Eve dinner. They feel that the "New Year flavor" is missing. "Cooking together as a family is also a part of the New Year."

　　Interestingly, some consumers said, "Many restaurants now actually have pre-made dishes. Do you think they are freshly made? It is not a bad idea to buy some high-end pre-prepared dishes for dinner. You can also avoid going to restaurants and reject the middlemen to make the difference."

　　However, the reporter visited and found that hotel reservations for New Year’s Eve dinners are still hot. Some hotel-related staff told Sino-Singapore Finance that their hotels are basically fully booked for New Year’s Eve dinners, with only small private rooms left. On-site ordering is not allowed for New Year’s Eve dinners, and only fixed options are available. For set meals, “If you don’t need to order a New Year’s Eve dinner, we also sell gift boxes, which are mainly some bacon and sausages. You can easily prepare them at home and have them ready quickly.”

　　In short, some consumers find it difficult to understand the pre-made New Year’s Eve dinner, while others enjoy it. Can you accept it? (over)