[Concurrent] Li Junwei, head of Delmar

　　Surrounding our small home appliance industry, I think that although the epidemic has brought many inconveniences and difficulties to everyone this year, there are also many opportunities behind these difficulties.

Then, if you grasp the enterprise, you can achieve a better development under the current situation.

　　[Explanation] Less than a month away from the 2020 Double 11 online shopping festival, the preparation atmosphere of Delma Electric Co., Ltd. (hereinafter referred to as "Delma") in Shunde District, Foshan, Guangdong continues to heat up, and workers are stepping up the assembly of vacuum cleaners, humidifiers, etc. Various small home appliances.

Recently, Li Junwei, head of Delmar, said in an interview with reporters that since the beginning of this year, due to the dual pressures of the overseas epidemic and the international environment, many industries have seen a serious decline in overseas orders.

However, Delmar bucked the trend and achieved "double harvests" in both domestic and foreign market orders.

　　[Concurrent] Li Junwei, head of Delmar

　　Since its establishment, Delmar has seized our domestic internal circulation. E-commerce has actually dig deep into the overall internal circulation.

This year also because of the epidemic, overseas exports have been exceptionally good. Our overseas exports this year have increased by 600% year-on-year. This year is a very good opportunity. We have seized both of our domestic and foreign cycles.

　　[Explanation] In 2011, Del Mar was founded in Shunde, known as the "Capital of Home Appliances in China". It has gradually grown and grown under the Internet-driven and domestic consumption upgrade environment. Now it has become a collection of home appliance R&D, design, production and sales. An innovative electrical appliance brand enterprise.

Li Junwei told reporters that Delmar focuses on solving consumer pain points from product design, and a strong sense of product design is the key to distinguishing it from other home appliance brands.

　　[Concurrent] Li Junwei, head of Delmar

　　Between Delmar's products and consumers, we think how to grasp the needs of consumers, grasp the pain points of consumers in the process of using products in the past, and some of his complaints. This is a source of information that we think is very valuable.

In terms of product innovation and solving the pain points of consumers, we can make some products realistically and make consumers feel very practical. I think product innovation is the source of life for Delmar.

　　[Explanation] In recent years, the change in consumer demand in China has brought new opportunities for Internet small home appliances. Small home appliances with unique advantages such as functional segmentation are quite popular among young consumers.

Li Junwei said that Del Mar has made a name for himself with its category differentiation strategy.

　　[Concurrent] Li Junwei, head of Delmar

　　In terms of product functionality, we do some functional two-in-one and three-in-one; how to make the product more portable, how to be more suitable for storage, how to make the product wireless, these are the development directions of future products.

All this kind of innovation means that I will not do that kind of traditional products that focus on low-end prices and simplified functions, which will invisibly drive the entire consumption upgrade.

　　[Explanation] Li Junwei told reporters that since the beginning of this year, Delmar has actively deployed new formats such as short video and live delivery. It is expected that Delmar’s live delivery sales this year will account for 30% of the company's overall sales.

　　[Concurrent] Li Junwei, head of Delmar

　　When the live broadcast industry just took shape last year, we actively embraced it, and then tried to test the waters of this new model, and then with many Internet celebrities and many talents, we achieved this This kind of cooperation is very good. In their sales process, they finally found the feedback of their fans and the feedback of the product is also very good. In this way, there will be this kind of word-of-mouth transmission in the live broadcast circle.

　　Reporter Cheng Jingwei and He Junjie from Guangdong

Editor in charge: [Fang Jialiang]