Shen Yanfen is the head of Guangzhou Zengcheng Shixiang Agricultural Machinery Cooperative. She not only drives agricultural machinery, but also drives the development of surrounding villages. Based on her cooperative, the first star-rated agricultural machinery association in Guangzhou serves an area of more than 10,4000 mu a year and serves more than <>,<> farmers. Can you think of it? Three years ago, she was a project supervisor sitting in an office building in Shenzhen. Why did she return from the city to the countryside? In just three years, how did you do such an agricultural machinery business?

The father's agricultural machinery cooperative has no successors, and the daughter returns to take over

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: At the beginning, I returned to my hometown mainly due to the influence of my father, and in recent years, the rural revitalization policy has been favorable, and he hopes that our younger generation can return to our hometown to operate with him and make the cooperative bigger and stronger.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: My father called me and asked me to come back. Then I asked him, how much do you pay me? He didn't speak later. He also thought that if I came back, I would definitely not be able to synchronize with my previous salary.

Having said that, as the eldest daughter in the family, Shen Yanfen felt very sorry for her father. His father, Shen Canxing, is one of the top agricultural mechanics in the village, working for nearly 40 years, and also led the establishment of the first batch of agricultural machinery cooperatives in Zengcheng. Over the years, my father suffered from severe lumbar muscle strain, often painful and unbearable, and the management of the agricultural machinery cooperative was inadequate.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: Our cooperative was established in 2009 and has been established for more than ten years, and the entire Zengcheng has been able to persist for so many years, and everyone else has basically changed careers. My mother also persuaded him that you should sell those machines and change careers, but he persevered. I think he should have a feeling and obsession here, so at that time, I couldn't let him change careers, I couldn't get him to retire, so I helped him build this cooperative.

In 2020, Shen Yanfen made up her mind to quit her job in Shenzhen, return to her hometown, and take over her father's agricultural machinery cooperative. After some research, she discussed with her father that she planned to integrate the scattered land of the farmers in the village for large-scale and mechanized planting, but the farmers were worried about her, a girl returning from the city.

Qu Shanhan, a villager in Xiancun Town, Zengcheng District, Guangzhou: When she first came back, the villagers saw that she was small and did not know how to cultivate the fields.

Yin Zhennu, a villager in Baihu Village, Zengcheng District, Guangzhou: We really don't believe that a girl plows the fields. I don't even know that I can grow rice in my field, if you can't grow it, you have to lose money to us, I told her at the time.

What the farmers did not expect was that Shen Yanfen was very strong in her bones, she went to the field with her father every day to learn, familiar with various equipment and links of agricultural machinery farming, and also signed up for online and offline training courses.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: When I first started learning agricultural machinery, I was sitting in one of my father's cockpits, huddling with him, observing some of his practices, basically for an hour or two, my legs were very numb, because it had no seat, it didn't have a passenger cab, I could only squat there, leaning on the back of the seat.

Study hard and practice hard, and in more than a year, Shen Yanfen has become a good hand in operating agricultural machinery. Board, gear up, start, all in one go, dashing and capable.

Qu Shanhan, a villager in Xiancun Town, Zengcheng District, Guangzhou: Later, people around her found that she really ploughed the fields well, and she could do everything, and she could drive tractors, fly drones, and drive rice transplanters.

Yin Zhennu, a villager in Baihu Village, Zengcheng District, Guangzhou: The rice planted in the first year exceeded a thousand catties, and a girl is really amazing, so we all believe her.

Cooperatives adopt modern management methods to improve efficiency

Operating an agricultural machinery cooperative and being proficient in operating various agricultural machinery is the threshold for entry. Next, she was going to do what her father wouldn't do. Shen Yanfen wants to apply the management methods and management concepts learned in urban work to the cooperative. Can agricultural mechanics who work in the fields all day recognize this foreign management method?

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: The whole cooperative basically revolves around my father alone, where he is needed, where there is a problem, look for him, so he keeps ringing all day long, and he is busy every day, I will feel that this kind of thing is actually unreasonable, it is okay on a small scale, but when you have a certain scale, this kind of operation cannot be operated.

Shen Yanfen tried to apply some of her new experience from working in the Shenzhen company to the management of agricultural machinery cooperatives, but soon found that she could not implement it.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: I did some digital management, got a set of my forms, etc., let the agricultural mechanics record some of their daily work, just such a simple action, for them is a difficulty, that is, can not fall to the ground, my things in their terms, is on paper, saying that I am indiscriminately directing them to work in front of the computer.

Shen Yanfen realized that experience cannot be copied, and the "grounded" method is easier for old agricultural mechanics to accept.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: For the older generation of agricultural mechanics or agricultural workers, they can take photos and send them to us, or come to the office after work to tell our field manager what he did today.

In addition to "stabilizing" the elderly, Shen Yanfen also has to find ways to absorb new people and inject fresh blood into the team. When she took over the farm machinery cooperative, her four younger siblings were summoned by their father to join them. Since 2021, more young people have joined in, and 32 of the 9 employees are post-90s, who have taken on important roles such as agricultural mechanics, plant protection pilots, field managers, and administrative finance.

Shen Yanfen and her agricultural machinery club are becoming more and more famous in the local area. Zeng Miao, a university graduate from Hunan Province, came to Guangzhou specially to join Shen Yanfen's team.

Zeng Miao, an employee of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: My family will say that if you want to farm, you don't have to run so far, there is land in your home, you can also farm, what I want to do is not to guard our original one-acre and three-point land, but to realize mechanized farming, production to become more large-scale.

Transfer of land Provide hosting services Abandon wasteland to innovate value

Shen Yanfen was originally forced back to the countryside by her father, and now, there are college students who come to study farming. With the addition of these young people, the management of the cooperative has become smoother. Their arrival also allowed Shen Yanfen to see the prospects and potential of rural development. Her father's cooperative has reached a new level in her hands, what should she do next?

In the local area, a single farmer's field area is small, the planting cost is high, the income is low, and many young people choose to go out to work, and the phenomenon of land desertion occurs from time to time. Shen Yanfen, they transferred the wasteland on a large scale, or recommended it to customers for circulation, and then entrusted it to them for recultivation and replanting.

This land is the wasteland that the agricultural machinery cooperative has just taken over from surrounding farmers. After the raker was entangled in grass roots and rattan in the field, the joints of the machinery were damaged.

Shen Yanfen, person in charge of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: In the first year, it is difficult to re-cultivate and replant, some land is perennially deserted, the grass is taller than people, some have planted bananas, melons and fruits before, and there are a lot of rattan in those things.

Different from the single agricultural machinery service when her father ran the cooperative, Shen Yanfen pays more attention to the whole process of agricultural production trusteeship, providing farmers with planting guidance, agricultural machinery scheduling, material procurement and sales services.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: Production trusteeship service is basically our leading production behavior, we will make the entire production cycle plan internally, when applying medicine, fertilizer, we will inform farmers in advance to cooperate with us.

After the farmers entrusted the land to Shen Yanfen, they not only had to worry and save effort, but also joined the cooperative to work and get an income. In three years, they revitalized a large amount of idle farmland and wasteland within the city limits of Guangzhou.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: Through one of our hosting services, traditional farmers can plant one or two hundred mu of land by themselves, and the overall annual income can reach tens of thousands of yuan.

Shen Yanfen, head of Guangzhou Zengcheng Shixiang Agricultural Machinery Professional Cooperative: My ideal countryside should be a paradise that everyone yearns for. Birds singing and flowers, fish and rice harvest. Farming should be a profession that everyone envies and respects.

Based on her agricultural machinery professional cooperative, Shen Yanfen led the establishment of Guangzhou's first star-rated agricultural machinery association in May 2021, and has successively completed the trial work of mechanization of the whole village in 5 villages in Zengcheng District. At present, their association has 7 members, and the scope of their help to rejuvenate agriculture is even greater. Shen Yanfen's ideals for the countryside and farmers are believed to be her father's ideals. But Shen Yanfen and her young partners gradually turned their ideals into reality through different paths. From making yourself an excellent agricultural mechanic, to scientifically managing a group of excellent agricultural mechanics, and then from agricultural machinery services to carrying out the whole process of agricultural production trusteeship, bringing modern technology, modern management and modern management into the countryside, the dream of revitalization of traditional villages is becoming clearer and clearer.

(CCTV news client reporter Wei Xing, Guangdong TV, Guangzhou TV)