"These wolfberries are grown by our farmers with their own hands. I introduce them to netizens so that they can eat authentic Ningxia wolfberries and day lilies." On the evening of February 26, in the Kuaishou live broadcast room, known as " National People's Congress representative Ma Huijuan, a "thumb writer", enthusiastically recommended the good things from her hometown.
That night, "Farmers Daily" and Kuaishou launched a live broadcast of "National People's Congress Representatives Recommend Good Products from Hometown", inviting many National People's Congress representatives into the live broadcast room to share their hometown's local products, listen to netizens' suggestions, and tell their own stories of performing their duties as National People's Congress representatives. .
The Farmers Daily New Media Center, Kuaishou Charity, and Kuaishou Sannong jointly participated in the support, and the one-hour live broadcast attracted 1.992 million views.
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Talking about the role of short video + live broadcast, a representative from Jinxian Lianmai said that through live broadcast + e-commerce, live broadcast + tourism, etc., it not only provides local farmers with new employment channels, but also sells local specialties through live broadcast. It also helps local farmers increase their income and become rich.
Live broadcast provides new employment opportunities for farmers
Ma Huijuan was the first to enter the live broadcast room. She was born in 1980 and is a villager in Yuchi Village, Hongsibao Town, Hongsibao District, Wuzhong City, Ningxia.
While farming and working, she insisted on writing on her mobile phone and published nearly a million words of prose and essays online. Therefore, she was affectionately called the "thumb writer".
She mainly shared two good products, Ningxia wolfberry and day lily, produced in Hongsibao District.
She said she hopes to sell specialties from her hometown to all parts of the country through the platform.
As someone who came into contact with the Internet early, Ma Huijuan has a deep understanding of the changes that short videos and live broadcasts have brought to the local area.
"In the process of rural revitalization, our good scenery, good products, and good rural appearance can all be displayed through short videos, attracting people to buy products and travel to the countryside, opening up a new way out for everyone." Ma Huijuan said , especially e-commerce live broadcasts, have found new ways for farmers to start businesses and increase their income, and provide more opportunities for ordinary people.
(Representative Ma Huijuan and Farmer Daily host Li Yuncong connected with Maizhong)
She also gave the example of people around her: "Through a lot of training, everyone can master the skills of live broadcasting. I saw my neighbor's daughter-in-law sharing the good things in the window every day, and sharing the good things from our hometown Hongsipu. They are also slowly thinking about how to do better, which mobilizes everyone's enthusiasm and provides everyone with new employment channels."
Ma Huijuan said that she has a novel called "The Way Out" and that the emergence of short video platforms such as Kuaishou has actually found a new way out for everyone.
During the live broadcast, Ma Huijuan also shared the suggestions she will make during this year's National Two Sessions.
"Related to Hongsibao, it is the largest centralized resettlement area for relocation ecological immigrants in the country. In such a centralized resettlement area, we used just 26 years to build high-rise buildings from the ground, turn the desert into an oasis, and revolutionize people's lives. In this process, the development of Hongsibao can be used as a model model for poverty alleviation and promoted nationwide. Therefore, it is recommended to support Hongsibao District in creating a national demonstration area for relocation and wealth improvement."
In a tie-up with "Farmers Daily", Liang Qianjuan, a representative of the National People's Congress from Longnan, Gansu Province, brought mulberries, hawthorn strips, sophora nectar and other goodies from her hometown.
"Every spring, the mountains here are covered with locust flowers, and even the air is sweet. If you talk often, you can drink some of our locust flower honey water. The locust flower honey is at link No. 1." In the live broadcast room. , Liang Qianjuan skillfully introduced the sophora nectar from her hometown.
In 2013, Liang Qianjuan, who was working in Guangdong, learned that Longnan City would vigorously develop e-commerce. She resigned and returned to her hometown to start an e-commerce business. She was committed to promoting and selling Longnan's local specialties. The following year, she founded her own online store "Longshang Manor" ".
From a small workshop with only one network cable and one computer, to now a live-streaming delivery expert, she uses her practical actions to help local farmers become rich and increase their income.
Talking about the changes brought about by short videos and live broadcasts, Liang Qianjuan said that through live broadcast lenses, not only can the scenery of her hometown be shown to the outside world, but the live broadcast room can also sell agricultural products, promote tourism, and help find jobs. It has achieved diversification. develop.
In the live broadcast room, she also shared the story of promoting local women's employment through live broadcast.
She said that for those who have a foundation in e-commerce or are willing to do e-commerce and learn to do live broadcasts, she will teach them how to do live broadcasts. If they don’t know how to do live broadcasts, they can work on her supply chain.
"This is pepper made by our local aunt and her daughter-in-law. She supplied it to me and asked me to help her sell it in the live broadcast room." During the live broadcast, she picked up the pepper on hand and said.
At this year’s National Two Sessions, she will bring two suggestions: “First, based on the e-commerce industry, it is recommended to further introduce high-quality talents; second, continuing last year’s topic, it is recommended to strengthen the construction of rural service teams and solve rural land problems. It’s a matter of who sows.”
Many representatives suggested making good use of online live broadcasts to promote employment
In recent years, with the development of short videos and live broadcasts, more and more people are using live broadcasts to bring goods.
Live broadcasting not only integrates and activates the coordinated development of the upstream and downstream of the industrial chain, promotes employment, but also creates new careers.
The "Live Broadcast Platform Employment Value Report (2023)" released by the China Institute of Employment and People's Livelihood at Renmin University of China on February 27 stated that every increase in online transaction volume of live broadcast e-commerce by 100 million can lead to an increase of about 1,100 jobs, driving The "momentum" of employment not only comes from the fact that one live broadcast room can create more than 30 new occupations, but also the integration of live broadcast e-commerce and industry has also created a large number of employment opportunities for the upstream and downstream industrial chains.
It is understood that this year, Kuaishou E-commerce will also officially launch the "Kuaishou E-commerce Agricultural Development Plan". It is expected to invest nearly 10 billion in traffic and 100 million yuan in cash resources throughout the year to continue to support high-quality agricultural products merchants. At the same time, Kuaishou E-commerce will also reduce the Various measures such as the entry threshold for agricultural products, the launch of regular training programs for new farmers, and the labeling of high-quality agricultural products have comprehensively assisted the growth of agricultural product merchants.
The "Shared Live Broadcast Room" project launched by Kuaishou Charity will also help more benchmark users in rural revitalization to establish rural revitalization live broadcast bases this year, creating more jobs for people.
How to make good use of online live streaming to promote more people's employment and income?
At the local and national Two Sessions in recent years, many representatives and committee members have made suggestions for this purpose.
At the National Two Sessions in 2023, Ouyang Hua, a representative of the National People's Congress and secretary of the Party branch of Baita Village, Xizhu Town, Yixing City, Jiangsu Province, mentioned that in order to better play the role of live broadcast, people who have returned to their hometowns for employment and entrepreneurship can come back and stay. Good job and good work. He suggested that the government should establish a talent incentive mechanism and preferential policies such as small loans, rely on resources such as local universities and vocational schools, organize and carry out return-to-home employment and entrepreneurship class training, encourage migrant workers to participate in live broadcast training, and improve To improve the quality of the rural live broadcast talent team, we strive to cultivate local live broadcast talents with nostalgic feelings and local flavor, and create a live broadcast base with local characteristics.
Ouyang Hua also suggested cultivating and discovering rural live broadcast leaders, creating rural live broadcast IP, and strengthening the integration of live broadcast and rural culture to strengthen villages and enrich people.
As a "new farmer" who has returned to his hometown to start a business, Shen Yanfen, a representative of the National People's Congress and chairman of the Guangzhou Zengcheng Star Agricultural Machinery Professional Cooperative Federation, is concerned about the career security of the "new farmer" and how to make good use of online live broadcasts to promote the "new farmer" who returns home. People's employment and entrepreneurship issues.
She suggested that by strengthening the support of preferential measures such as policies and taxes; strengthening the cultivation of live broadcast professional capabilities of "new farmers" who are willing to do live broadcast e-commerce; further optimizing logistics costs, thereby improving the price competitiveness of agricultural products, and other measures to improve the "new farmers" The enthusiasm of "farmers" in developing live broadcast e-commerce will give them a greater sense of gain and drive more farmers to increase their income and become rich.