Television remains the preferred channel of information for young people aged 16 to 30, far ahead of exclusively online media or the accounts of influencers on social networks, according to an Ipsos* survey unveiled on Tuesday at the Medias en festival. Seine organized by
Le Parisien-Les Echos
and franceinfo.
Contrary to popular belief, 40% of respondents claim to follow the news "above all by using generalist media" on their traditional medium (TV, radio, newspapers), and 35% "by talking" with their loved ones (families, friends, colleagues, teachers, etc.).
Slightly more than a quarter (26%) say they turn primarily to "generalist media or journalist accounts on social networks (TV, radio newspapers)", compared to 23% for the latter's applications and sites, 22% for exclusively online media (Brut, Konbini, Mediapart, Huffington Post, etc.) and 17% for influencers or experts on social networks.
Hugo Decrypts far behind TF1
To the question which are the media "that you use most often to inform you about the news?"
“, half (50%) answer “television channels (TF1, France 2, M6, Arte…) whatever the format (television, accounts on social networks, applications)”, ahead of “news channels continuously” (30%), “the major national newspapers” (24%) and radio (22%), “whatever the format”.
Then come the "accounts of influencers or experts dedicated to news on social networks" such as Hugo Décrypte (22%), exclusively online media (21%), the regional press (18%) and the press specialized in a theme such as
Les Echos
or
l'Equipe
(14%).
But a lack of confidence
However, these practices do not necessarily reflect the level of trust granted to each media.
Only 39% of respondents say they have confidence "in the news information given" by news channels, compared to 44% for Hugo Décrypte type accounts, 59% for traditional channels or 61% for radio stations. .
Overall, three-quarters of respondents say they trust at least some media and journalists.
With regard to the subjects dealt with, they would like the environment (28%), social subjects (purchasing power, inequalities, unemployment, 26%), and health (20%) to be addressed more.
* Survey conducted online from November 10 to 15 with a sample of 1,000 people representative of the French population aged 16 to 30, according to the quota method.
Television
Youth
Youth
Information
Media