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　　"In half a year, I helped tens of thousands of agricultural products come out of the mountains in the live broadcast room." Wen Miao, a 2022 graduate of Northeast Agricultural University, "crossed over" and became a member of the new professional live broadcast atmosphere engineer, using online methods to "renovate" what he learned major.

In the live broadcast room of Agricultural Aid, Wen Miao not only acts as a "supporter" to stimulate the atmosphere, but is also responsible for equipment debugging, background operations, maintaining the order of the live broadcast, and data review.

　　Like Wen Miao, the group of young people who are seeking employment and entrepreneurship through digital platforms in the booming digital economy are called "new professional youth."

The growth of new professional youth in "breaking the circle" is not only related to "stabilizing employment", but also related to the future career development of "new workers" in the digital economy era.

　　In February 2024, China Youth Daily and Kuaishou conducted a "Survey on New Careers Promoting New Employment Situations" (hereinafter referred to as the "Survey") among 3,153 new career youths (hereinafter referred to as the "Survey"). It showed that 80% of the surveyed new career youths live broadcast through short videos. The platform enables employment and entrepreneurship, and innovative skill-based new occupations are most favored by young people. The young people interviewed have a high willingness to engage in new digital ecological careers for a long time.

　　According to Qin He, a representative of the National People's Congress and president of Jilin International Studies University, these changes reflect the changes in young people's employment outlook. They pay more attention to personal wishes, flexibility and freedom of work, as well as future career development and personal growth.

The rise of short video live broadcast platforms has created new opportunities for employment, provided more flexible employment opportunities for young people, and provided more flexible employment methods for enterprises, becoming a "reservoir" for absorbing new professional employment.

　　Short video live broadcast platforms represented by Kuaishou are becoming a new employment choice for many young people.

By creating short videos and launching live broadcasts, a group of new workers continue to explore new employment paths.

The "Occupational Classification Ceremony of the People's Republic of China (2022 Edition)" has marked 97 digital occupations for the first time, and the Kuaishou platform has covered 92 of them.

　　This survey shows that 80.0% of the new career young people surveyed have achieved employment and entrepreneurship through short video live broadcast platforms.

In terms of working years, 78.5% of the interviewed new career youths have been exposed to the short video industry within 3 years; in terms of average daily working hours, 68.6% of the interviewed new career youths concentrated on 1-6 hours, of which 3-6 hours accounted for the highest proportion at 41.6%, and 30.6% of the young people surveyed worked more than 6 hours.

　　Which new careers are most popular among young people?

The survey found that the young people surveyed prefer to engage in new occupations with innovative skills. Product developers, live broadcast e-commerce operators, data analysts, video editors, and live broadcast product selectors are among the top five new short video live broadcast occupations that young people are willing to engage in. Bit.

　　Digital platforms have played a positive role in improving the career growth of young people, meeting diversified career needs, improving employment matching efficiency, and promoting employment and entrepreneurship when returning home.

　　"Short video live broadcast is a long series of industrial chains. Behind the live broadcast host are operations, planning, customer service, and a series of industrial chains driven by products." Liang Qianjuan, deputy to the National People's Congress and person in charge of the "Longshang Manor" online store in Longnan, Gansu explain.

At this year's National Two Sessions, she submitted "Suggestions on Making Good Use of the Short Video Live Broadcast Ecosystem to Absorb Large-Scale Employment."

　　In 2013, Liang Qianjuan, who had worked in Guangzhou for many years, returned to her hometown and founded the online store "Longshang Manor". Starting from a small workshop with a network cable and a computer, she sold agricultural products such as olive oil, walnuts, and native honey from her hometown to the whole country. , helping more than 300 local farmers increase their income and become rich.

Facing the new business format, she turned around and became a live streaming delivery expert.

Under her leadership, many local people returned to their hometowns to start businesses and started rural e-commerce.

"Young people have active thinking and are more capable of contacting and accepting new things. They can better utilize their advantages on the Internet." Liang Qianjuan said.

　　More and more young people choose to use short video live broadcast platforms to return to their hometowns to find employment and start businesses, and have gradually become an important force in rural revitalization.

Data from Kuaishou shows that hundreds of thousands of e-commerce merchants are active in the fields every day across the country. Young merchants aged 18 to 35 account for nearly 50% of Kuaishou’s rural merchants and are the main group of rural e-commerce merchants.

　　The young people interviewed are full of expectations for new career development space.

When talking about the reasons for choosing a new career in short video live broadcasting, the top three answers among the young people interviewed were "realizing personal interests and hobbies", "large room for development" and "realizing self-pursuit". They are generally optimistic about the future development prospects of the new career. Nearly 70% (69.5%) of the new career young people surveyed are willing to engage in new careers in the digital ecology for a long time.

　　The young people surveyed who are optimistic about the prospects of new career development hope to receive more support. 42.1% of the young people surveyed suggested launching a special program to assist youth employment and support youth employment and entrepreneurship; 42.0% of the young people surveyed hope to aggregate employment information and provide employment opportunities; 41.0% of the young people surveyed suggested innovatively developing the digital ecosystem and cultivating more new careers.

　　Yu Xing'an, a member of the National Committee of the Chinese People's Political Consultative Conference and president of the Chinese Academy of Personnel Sciences, suggested accelerating the establishment of a long-term occupational observation system to dynamically monitor the emergence and development of new business formats and new occupations; establish occupational maturity evaluation standards, continue to release new occupation information, and support Platform enterprises carry out new occupation application, formulation and revision of new occupation standards; strengthen the linkage between public employment service departments and digital platforms, and give full play to the forward-looking ability of digital platforms to promote new occupations.

　　China Youth Daily·China Youth Daily reporter Xian Oujie Source: China Youth Daily