The creators of MasterChef risk it in their new program: hairdressers, stars and "a lot of ego"

That

, the producer of

responsible for the great

of Spain such as

f or

, is undoubtedly a constant factory for inventing new projects, is not exaggerating one iota.

And from so much thinking, thinking about it and meeting the hairdresser to the stars,

, her new program was born:

.

Surely you have already guessed what this is about.

Yes,

has searched and continues to search for the future great chefs in Spain, it searched and, due to disagreements with RTVE no longer, the future kings of fashion, and now, far from public television and free-to-air television, He wants to find the

with the best hairdresser in the world, despite the redundancy.

Indeed, the producer of

has embarked on an adventure that will be broadcast on a private platform, which will not reveal its name until February since they are still in full negotiations with several.

Will it be

, will it be

, will it be

or will

play it with its first

?

Everything is open, although Shine Iberia already has the project more than advanced.

At the moment, the casting has just opened to find the best hairdresser.

As with

, it is a casting open to all, although in this case not everyone is worth it.

Everyone who wants to participate has to be professional.

That is to say, if with

anyone who cooks

relatively well is worth it , no.

They have to be people, of any age, who are dedicated to hairdressing, who have knowledge, creativity... It is not necessary to be the owner of a hairdresser or beauty salon, in fact, it is preferred that it not be, but it is not an open casting for the mother or father who cuts their children's hair at home.

"I have the opportunity to make a

that can shed new light on this profession. A profession that has been devalued for a lifetime. The hairdresser was the latest in fashion, the hairdresser had no value",

assured to explain the reason to be from this new

.

Rossano Ferreti

is the best of the best in the world of hairdressing.

is considered the

by industry leaders, the most revolutionary of the last three decades.

Rossano Ferretti, the hairdresser of the super stars.SHINE IBERIA

Many Hollywood stars, supermodels and royalty - "I've done princesses' hair in their bathrooms," he says - have visited his lavish salons, located all over the world, including

,

,

,

and

and

among many others.

Ferretti

has built an unparalleled empire of exclusive hairdressing salons and hair care products, all of which embrace a natural and personalized sense of beauty.

In the

,

share his extensive knowledge, his talent and the key to his success, by becoming an exceptional mentor to the contestants.

Only with his presence,

has ensured something that the producer always likes a lot, the excessive ego.

"We are always looking for great characters and he is the best and we are experts in

. We just needed to get into the hairdresser (...) They are great characters with a huge ego and

," says

.

Indeed, the ego will be present, but accompanying that ego will also be the big stars.

not only gambles with a

of hairdressers and on a digital platform, but for the first time its

will be exported to five countries -

- and will be recorded entirely in Madrid for all versions.

Something similar to what happens with

.

The Spanish version of

the

is recorded in Honduras at the same time as the Italian version.

And although each one has its characters, its guests, etc.

mechanics are used for both editions.

Well, with

same, but instead of for two countries for five.

In fact, in the US and Italy it was presented last week and in two weeks it will be presented in Mexico and Brazil.

There will be models, who will be the ones who let their hair be cut, combed and whatever comes their way, but there will also be great super stars who, if they are allowed, will also go through the scissors of the applicants.

promises that there will be "the biggest stars", but she does not want to reveal more.

Will

attract big international stars of fashion, television or cinema?

With

as the main asset ,

has assured a show that can fly very high.

"The cook, before

, was the one who cut the onions, and now they are super stars thanks to the visibility that

has given to the profession. The hairdresser if you ask a mother or father what they would like their child to be When he grows up he will never tell you which hairdresser. What I want, what I have sought with

is that it be known that the hairdresser is much more than just the one who cuts hair, "says

.

Although the official presentation, with everything already closed, will be next February,

has revealed that

will reach the platform that finally acquires it in 2023.

will be in charge of the casting, together with hair professionals.

There will be 10 applicants from the

who will be the ones who will finally fight to become the new best hairdresser in the world.

The program will be hosted by

, along with a co-host who they have not wanted to reveal yet either, and there will be no judges.

The decision of who continues and who leaves is decided by

and the co-anchor.

The prize that the winner will receive will be

, products to form their own salon and the visibility offered not only by the program, but above all by

.

The contestants, all professional hairdressers, must demonstrate their talent, skill, technique and creativity by facing the most spectacular tests and challenges ever seen in a beauty

show.

Incredible bridal hairstyles, looks to shine on the red carpet, solutions for damaged or indomitable hair and haircuts that will change the lives of those who wear them will be some of the tests to overcome.

"It's not just going to get your hair cut, it's everything that happens from the moment you enter the salon until you leave.

. Everyone talks about cooking, traveling, fashion, but nobody talks about us and this is what I want to change", concludes

.

The question now, while waiting to find out where it will finally be broadcast, is to know what audience it is aimed at.

does not close the fan to anyone and it is also true that since it is designed to be broadcast on a digital platform, it is not subject to pressure from open television audiences.

The hook, they have it, the hairdresser to the stars too, now they just need to find someone who wants to face the

toughest styling

Hairstyle

Casting

The casting calls to participate in

are now open.

Anyone who wants to participate must access the Shine Iberia form.

According to the criteria of The Trust Project

Know more