Magali Berdah has her idea to clean up the world of influencers.

The one whose agency Shauna Events is accused of using deceptive commercial practices, calls in a forum in the

JDD

on Sunday to better regulate product placements on social networks.

“While the mistrust of the French towards the world of influence continues to grow, the rules are struggling to adapt”, underlines Magali Berdah who is regularly targeted with virulence on social networks, in particular by rapper Booba.

The latter has also filed a complaint for deceptive commercial practices allegedly committed by Shauna Events, which led in September to the opening of an investigation.

“Regulation is struggling to be born”

In the pages of the

JDD

, she therefore denounces the scams of certain influencers while defending her practices.

“Let's be clear: product placement is neither a problem nor bad in itself,” she says.

“The current excesses, however, make it urgent to guarantee that it is now supervised.

»

"Each scandal reduces confidence in our professions and tends to reinforce the idea in public opinion that personalities are trying to deceive them," she continues.

“This is one of the great paradoxes surrounding product placement: the subject is regularly in the news.

However, regulation is struggling to emerge.

»

The Minister of the Economy Bruno Le Maire undertook at the end of September to bring together all the influencers and players in the sector (advertisers, online markets, etc.), in order to "define clearer, stricter rules to protect the consumer”.

"I make it an absolute priority," he said in an interview with the media Brut.

Magali Berdah, for her part, calls on leaders to "force the world of influence to give up its dark practices".

"For our part, we must be transparent with the state about the brands we work with," she says.

Targeted on social networks, she had filed a complaint and obtained the opening in June of an investigation at the National Pole for the Fight against Online Hate (PLNH) of the Paris Court of Justice.

Following this complaint, 11 men and a woman will be tried in 2023 in Paris for suspicions of “cyberharassment” towards her.

Justice

Thirteen people arrested for "cyberharassment" and "death threats" against Magali Berdah

Justice

In court, procedural victory for Booba against influencer Magali Berdah

  • Company

  • Influencer

  • Video

  • high tech

  • Booba