[Explanation] Recently, many players have been fighting for a few days just for a small game. The small game "Sheep and a Sheep", which is known as "it is said that only 0.01% of people can pass the level", has become popular all over the Internet.
[Concurrent] Ms. Gai
Very high, maybe more than two hours, (the second level) has not passed.
[Concurrent] Gamers
(Played it) no less than a hundred times, but I haven't passed it once (the second level), and almost 90% of the people I know are playing.
[Concurrent] Mr. Liang
I started playing at 7:00 in the morning, played until 12:00 noon, and then continued to play like this for 7 days, and then I deleted it when I couldn't make it through.
[Concurrent] Ms. Tao
We often play in a dormitory and send links to each other in the group.
Sometimes chatting and chatting about the disappearance of people, and then throwing you a "sheep and sheep" link.
[Explanation] Why is "Sheep and a Sheep" so popular? Game practitioner Tang Yu analyzed that the frustration of accumulated players and its powerful offline social competition mechanism are the reasons for the popularity of this game.
[Concurrent] Tang Yu, head of the Kaitian boutique studio of Beijing Kaitian Chuangshi Technology Co., Ltd.
Powerful social attributes, its offline social attributes, it divides cities, and then ranks the cities, so it will give players a feeling that I want to compete for the first place in my city, and I want to fight for my city. To contribute, we work together.
[Explanation] So how exactly does "sheep get a sheep" addictive to players? Tang Yu analyzed from the perspective of game design that the reasons for addiction mainly come from the strategy of the game and the design of game props.
[Concurrent] Tang Yu, head of the Kaitian boutique studio of Beijing Kaitian Chuangshi Technology Co., Ltd.
Its strategy is relatively strong, it requires players to think about what to do next at every step.
There are also three props. The amount of these props is very well controlled. Each prop can only be used once in each round, so the player has a feeling of unfinished business.
[Explanation] In addition, experts have analyzed from a psychological point of view that the timely feedback of game mechanics and excessive expectations cause players to keep trying.
[Concurrent] Wang Fei, associate professor of the Department of Psychology, School of Social Sciences, Tsinghua University
To be honest, there is nothing innovative about the core mechanism of this game. In fact, it is a traditional match-3 mechanism. Match-3 can actually give a very timely feedback or a timely sense of reward, and there are many early stages. These scores, or the elimination of these things, it has formed a certain amount of this positive reward that stimulates the reward circuits of our brains.
In addition, people's expectations for many things are often inaccurate. For example, if we really objectively calculate the probability of this thing (passing the level), the probability is very low, but if you ask a player to say what you think What is the probability of your passing this next hand, it will definitely give a higher number than the actual number.
Excessively optimistic expectations, coupled with the timely feedback in the early stage of the process, and its relatively low threshold, so people have the motivation to try again and again.
[Explanation] Due to the addictive psychological mechanism of the game, experts suggest that the game time should be reasonably controlled.
[Concurrent] Meng Yuan, a national second-level psychological consultant
If there are these players who are already addicted, before playing the game, put some tasks or tasks that need to be done immediately in front of them, the purpose is to remind themselves that there are still many tasks to do.
When we know the nature and reason behind our attraction, we can also look at the game objectively and get rid of our dependence on the game.
Dong Yufei reports from Beijing Expo
Responsible editor: [Ji Xiang]