A few months ago, the Beijing Winter Olympics and Winter Paralympics presented by digital technology ended. The magnificence and wisdom of Chinese culture once again left an imprint on the world.
As the general production unit of the opening and closing ceremonies, Gehua Culture has started the design and production work from May 2021, from lighting, sound, fireworks, choreography to music, video, and costumes.
Bank of Beijing opened the fast-track approval channel after understanding the capital needs of the enterprise's project production, and gave the enterprise 200 million yuan of credit support.
Behind the epic film is the great vitality of the integration and development of the financial and cultural industries.
Affected by factors such as large scale, extremely cold weather, and high requirements for details of costumes and props, the "Changjin Lake" project has also become one of the films with the largest investment in Chinese film history. The "Changjin Lake" project provided 240 million yuan of loan funds to support the company's urgent needs.
From the ice and snow event to the annual blockbuster film and television, from the cultural park to the new business format of the Internet celebrity check-in place, there is no shortage of financial power to help tell cultural stories.
This is also a microcosm of Beijing's use of finance to empower culture. The "Beijing Cultural Industry Development White Paper (2022)" shows that in 2021, Beijing will continue to lead the country in the field of cultural investment and financing.
The cultural industry is an important driving force for Beijing’s economic transformation and high-quality development. The “14th Five-Year Plan” goal proposes that Beijing will build an innovative and creative city with international competitiveness. In this process, cultural financial innovation can provide new momentum for the cultural industry. , new support.
From the perspective of the industry, finance plays a catalytic role in the development of the cultural industry.
Through financial assistance, the speed of high-quality development of the cultural industry will be accelerated, the scale of cultural industry development will be improved, and high-quality cultural enterprises will be encouraged to become bigger and stronger.
Tens of billions of funds support online celebrity punch-in places, the financial figure behind the cultural industry
Shougang Park, Beijing Square, Huaxi LIVE, Pingguo Bureau... Beijing, the cultural capital, has seen many fashionable landmarks that young people like to check in in recent years.
Behind these punch cards, there is the support of financial institutions.
The "Beijing Cultural Industry Development White Paper (2022)" released at the first Beijing Cultural Forum on July 26 shows that Bank of Beijing and the Beijing Municipal Bureau of Culture and Tourism jointly released the "Financial Support Plan for Walking in Beijing and Internet Celebrities Checking in", by the end of 2021 , has provided more than 15 billion yuan of financial support for more than 30 Internet celebrity check-in places such as Shougang Park to recommend and nominate recommended units.
Cultural finance has become one of the characteristic brands of Bank of Beijing.
The bank's support for the exploration of cultural industries can be traced back to the project "Research on the Construction of Financial Support System for the Development of Beijing's Cultural and Creative Industries" submitted to the Beijing Municipal Party Committee and Municipal Government in 2006.
Dai Wei, Assistant President of Bank of Beijing, Corporate Business Director, and President of Beijing Branch, introduced to Shell Finance reporters that in the past few years, Bank of Beijing has focused on supporting the digital upgrade of cultural fields such as film, television and publishing.
"Banking institutions, including Bank of Beijing, need to pay close attention to the trend, direction and path of digital development of the cultural industry, and at the same time re-examine the risks of cultural entrepreneurship and risk management reengineering from the perspective of financial risk management, improve the efficiency of financial services, and contribute to the development of digital culture. Enterprises provide diversified financial services such as credit, payment settlement, cash management, fund custody, credit enhancement, investment, and listing," he said.
According to the annual report, as of the end of 2021, the cultural finance balance of Bank of Beijing has exceeded 63 billion yuan.
So far, it has provided credit funds of more than 370 billion yuan for nearly 10,000 cultural enterprises, and the number of cultural financial households has exceeded 3,200.
The Bank of Beijing's support for the cultural industry is also a microcosm of the banking industry.
According to statistics, bank cultural industry loans have maintained continuous and rapid growth in the past few years, and the balance has exceeded 1.6 trillion yuan, providing stable and continuous financing services for cultural enterprises.
Not only the banking industry, but the financial industry as a whole is playing a role in resource allocation. Through the investment and financing market of the cultural industry, necessary capital flows to key areas where culture and technology are integrated.
Insurance companies are also actively innovating various insurance products, promoting the sinking of cultural financial services, and resolving risks in the operation of cultural enterprises.
Shell Finance reporter learned that as early as 2012, the Beijing Municipal Bureau of Culture signed the "Cultural Industry Insurance Strategic Cooperation Agreement" with the Beijing Branch of PICC Property Insurance. The two sides cooperated in the cultivation and development of the cultural insurance market and the construction of key cultural projects. .
At the end of 2014, PICC Property and Casualty Beijing Branch signed a strategic cooperation intention agreement with Beijing Chaoyang District Cultural and Creative Industry Development Center to provide insurance services for cultural and creative enterprises stationed in the district.
It is reported that there are more than 50,000 cultural and creative enterprises in Chaoyang District, mainly small and medium-sized enterprises. These enterprises have the characteristics of light assets and high operating volatility, which affects the investment and financing channels of cultural and creative enterprises and their own expansion and development.
In response to this problem, PICC Property & Casualty has piloted 11 exclusive cultural insurance products in the cultural industry to provide comprehensive risk protection for cultural and creative enterprises in multiple industries.
Many cultural indicators in Beijing lead
Beijing, Shenzhen, Nanjing, Ningbo and Chengdu are all representative cities in my country's cultural and financial development.
Among them, Beijing leads in many indicators.
Relevant statistics show that in 2019, the added value of Beijing's cultural industry accounted for 9.4% of GDP, ranking first in the country.
In 2020, the total revenue of cultural industries above designated size in the city was 1,542.08 billion yuan, a year-on-year increase of 13.9%.
In the same year, Beijing's cultural industry private equity financing scale, the financing scale of listed cultural enterprises on the New Third Board, and the IPO financing scale of listed cultural enterprises all ranked first in the country.
Among them, an important experience is to promote the development of cultural and financial integration.
In 2020, in order to alleviate the impact of the epidemic on cultural enterprises, Beijing formulated and issued the "28 Articles of Beijing Culture", a set of policy "combination punches" to help online audio-visual, theatrical performances, radio and television and other industries resist the impact of the epidemic.
In response to the demand for funding policies such as delayed payment of social security, rent reduction or exemption, loan extension, etc. generally reported by cultural enterprises, all relevant departments have implemented early start, early allocation, and expansion of financial support policies. Investment and other methods to help cultural enterprises solve financial problems.
In recent years, financial policies have been introduced one after another, introducing a steady stream of "living water" to the development of Beijing's cultural industry.
In 2021, in response to the more prominent financial difficulties and pressures in the epidemic, Beijing will actively provide assistance to enterprises, printing and distributing the "Beijing Management Measures for Funds Supporting Cultural and Financial Integration and Development", and providing "investment and loan awards", "Rent Link" and "Risk Compensation Funds". Unified management.
Among them, 564 cultural enterprises and financial institutions received 195 million yuan of financial support through the issuance of "investment and loan awards".
As the first provincial fiscal policy in the country to subsidize the office leasing of small and micro cultural enterprises, "Rent Link" has provided rent subsidies of more than 92 million yuan for 1,211 small and micro start-up cultural enterprises.
A total of 2,332 travel agencies have temporarily refunded about 1.102 billion yuan of quality guarantee funds.
As of the end of 2021, the balance of cultural industry loans of Chinese-funded banks in Beijing was 185.51 billion yuan, and the number of households with loans to cultural and related industries was 9,089, a year-on-year increase of 14.7%, and the coverage of benefiting enterprises was further expanded.
Beijing continues to lead the country in the field of cultural investment and financing.
In 2021, Beijing will add 14 new listed cultural enterprises, accounting for 30% of the national total, ranking first in all provinces and cities.
The initial financing scale was as high as 74.21 billion yuan, a year-on-year increase of 99.1%, and the number of cases was 12, ranking first in the country in terms of financing scale and number of cases.
In addition, with the support of policies, the development strength of Beijing cultural enterprises has been continuously enhanced.
By the end of 2021, Beijing will be selected as the "Top 30 National Cultural Enterprises" and the list of nominated enterprises, the number of national cultural export key enterprises and the number of national cultural and technological integration demonstration bases will all rank first in the country.
Jin Wei, deputy director of the Cultural Finance Research Center of the National Finance and Development Laboratory and deputy director of the Beijing Liyan Finance and Development Research Institute, said in an interview with the Beijing News Shell Finance reporter that Beijing is a relatively leading area in my country's cultural and financial development. Some of the policies and methods introduced have a demonstrative role, and many specific measures in anti-epidemic relief have received good results.
Beijing Stock Exchange is online, financing difficulties still need to be explored
While the new crown pneumonia epidemic has brought opportunities to the digital cultural industry, it will inevitably affect the financing of cultural enterprises.
When faced with the current problem of how direct financing and indirect financing can help the development of digital cultural enterprises, Du Jia, general manager of Beijing Chinese Online Reading Education Technology Co., Ltd., said frankly that, from the perspective of the cultural industry itself, "the whole is relatively scattered and the scale is relatively small. There are not many strong companies.”
Therefore, the North Exchange "turned out" and successfully opened on November 15 last year, which made Du Jia very excited.
"Beijing Stock Exchange is the main front for serving innovative small and medium-sized enterprises, (and) cultural enterprises are mostly small and medium-sized enterprises. It should be said that many cultural enterprises are very concerned about the Beijing Stock Exchange."
he said.
However, he also put forward his own observation, that is, according to the new standards of specialization and specialization issued by the Ministry of Industry and Information Technology, cultural equipment enterprises are relatively more consistent with the standards.
"The core of the cultural industry is IP, and it is a content-producing enterprise. However, including publishing, music, animation, film and television, games, IP derivatives and related enterprises, the current degree of fit with the Beijing Stock Exchange may need further improvement. Explore," Dugar added.
Du Jia said that in recent years, the cultural industry has developed rapidly, and its contribution to my country's GDP has continued to increase. Statistics show that the scale of my country's cultural industry operating income has reached 10% of GDP.
It believes that the field of content creation and production is the most basic and core part of the cultural industry, and it may be the part with the largest operating income in the cultural industry at present.
Due to the large number of small and medium-sized enterprises in the cultural industry, most of which are asset-light enterprises, in terms of financing, cultural enterprises generally have difficulty in obtaining loans due to the lack of collaterals. The financing of cultural enterprises is difficult.
Du Jia said that the series of policies issued by Beijing to support the development of cultural enterprises have played an important role in resisting the impact of the epidemic. For example, the Propaganda Department of the Beijing Municipal Party Committee, together with relevant departments, has given the strong policy support.
At this stage, considering that Beijing strengthens the construction of capital functions, the cultural center is one of the four centers of Beijing's capital functions.
He believes that the role of financial support can be further increased. By continuing to increase the government's procurement of public cultural services, we can support the accelerated development of cultural enterprises that serve the public cultural field, such as scholarly Beijing (Beijing Reading Season), cultural centers, museums and other fields. , can further increase the procurement of government financial funds.
Beijing News Shell Finance reporter Wang Yuchen Pan Yichun intern Lin Jingyi