Many overseas brands are optimistic about the huge consumption potential and innovation power of the Chinese market. They either cooperate with Chinese entrepreneurs or integrate traditional Chinese cultural elements into their products to continuously create new "hot products." The "national trend" also spread to overseas markets and became a new trend leading the world.
CCTV reporter Qu Shasha:
This cute bird with a ball head combines various elements such as traditional costumes and the Chinese folk entertainment game "Mahjong".
"Mahjong" refers to a small bird in Chinese, but it means "Mahjong" in Japanese. Japanese creative designers have created a new song name, combining the two kinds of "sparrow" to create "Mahjong Xiaoqi" and other Series of cartoon images. In 2020, the new singer and his Chinese partners established a Sino-Japanese joint venture to license a series of self-created cartoon characters in the Chinese market.
Eriko Hamada, contracted designer of Beijing Ding Ning Culture Communication Co., Ltd.:
This time we tried to make the style of cartoon characters harmonious with the patterns of Chinese blue and white porcelain, so that traditional Chinese patterns can be naturally integrated with cute cartoon characters, making it easier for Chinese Consumer acceptance.
The new singer said that her original intention of choosing to be a Chinese national trend cultural and creative product was because she fell in love with the cultural and creative products of the Forbidden City. She hopes to use the power of "national trend" to strengthen dialogue and communication with Chinese young people.
The founder of Beijing Ding Ning Culture Communication Co., Ltd. has a new song title:
China’s Generation Z young consumer group has 256 million people. They value individuality and fun and pay for their favorites. They will become the main consumer force in the trend market.
The new singer told reporters that in the past two years, with the rapid growth of the cultural tourism industry across China, "cultural tourism + cultural creativity" has become their company's design focus and marketing direction this year.
The founder of Beijing Ding Ning Cultural Communication Co., Ltd. has a new song:
In the first quarter of this year, our design business volume increased by more than 70% year-on-year, and our licensing business increased by about 50%.
Leading overseas companies are also eyeing Chinese style. At the beginning of this year, the French L'Oréal Group joined hands with Jingdezhen, the "Millennium City of Porcelain", to launch a commemorative gift box composed of ceramics and lipstick. Danish toy manufacturer LEGO draws inspiration from the Chinese classic "Journey to the West" to launch a series of Monkey King sets.
Ramsky, senior model designer of the Danish LEGO Group: Fans from many countries around the world are buying this national trend product. They didn’t know the story of this series at first, but they will definitely read the story of the Monkey King when they go back.
According to surveys, China's Guochao economic market size will be 2,051.74 billion yuan in 2023, a year-on-year increase of 9.44%, and is expected to exceed 3,000 billion yuan in 2028. (CCTV Finance)