France generosities has just unveiled its new barometer on donations made by the French in 2021. This brings together the results of 56 associations of different types such as Amnesty International, Greenpeace, Secours Catholique or the League against cancer.
According to the results, donations thus increased by 4.5% in 2021. “A figure which testifies to the confidence placed by the French in associations and foundations to respond in particular to the exceptional needs generated by the consequences of the crisis” , explains France generosities quoted by Le Parisien.
Last year, 40% of donations were made by direct debit, compared to 34% in 2012. This method of payment has seen, between 2020 and 2021, an increase of more than 8%.
“It's a way to build loyalty, to create attachment to an association.
Above all, it's a system that avoids reminding the donor, and for him it's also a way of not thinking about it, and of very easily canceling if he wishes", explains Nolwenn Poupon, Director of Studies and communication at France generosities.
⚡ Release of our #generosity barometer:
+ 4.5% in #donation amounts in 2021!
⚠️ A positive signal but which hides a more worrying problem: - 9% of new #donors between 2011 and 2021!
Key figures➡️ https://t.co/pwnWUtRhXd #BaroGénérosité @LaBanquePostale pic.twitter.com/RC1ow3Zjuh
— France generosity (@generosites) May 30, 2022
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The number of donors has fallen by 9% in ten years
For its part, the average amount of donations has also increased: +6.5% on payments by check (i.e. an average of 81 euros), +3.7% for online donations (which reach an average of 133 euros) and +2% for donations by direct debit, i.e. the largest donations with 149 euros.
But although the amount of donations is higher, the number of donors fell by 9% between 2011 and 2021. to generosity.
This makes it possible to plant seeds that will germinate in 30 years”, analyzes Nolwenn Poupon.
According to her, communication around associations must develop because “14% of people say they do not know who to give to”.
A platform has been set up by France generosities.
You can find information on donations but also be put in touch with associations or foundations.
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