On April 9th, the film and television media industry appealed to practitioners in the short video industry to raise their copyright awareness.


　　Are short videos still growing brutally after being defended for a hundred days?

　　On April 9, more than 70 film and television media units issued a joint statement calling on practitioners in the short video industry to raise their copyright awareness.

Exactly a hundred days as of today.

So what's the latest development of this "stalemate" around short video infringement?

　　Public opinion pressure is not small, audit standards are tightened

　　Recently, the reporter interviewed some film and television bloggers. Most of them said that they have felt the pressure of public opinion from the long video platform and the tightening of the audit standards of the short video platform.

The blogger "Tucao TV" told reporters that he had deleted all infringing videos such as cutting, moving, quick watching, and compilation.

At present, it is planned to bypass the hit drama of "You Aiteng" and choose less risky film and television footage such as foreign classics and domestic niche works for creation.

Also try to add comments, complaints, and some background elements to increase the proportion of originality.

　　Right now, the review criteria for short video platforms are gradually tightening.

Not long ago, short video platforms such as Kuaishou issued announcements one after another, indicating that they would increase their efforts to punish infringements and actively encourage users to publish original content.

　　While the short video platform is being cleaned up and rectified, the long video platform also has new moves.

Currently, Youku, iQiyi, and Tencent video apps have all added short video content.

Youku is trying to invite high-quality "second creation" bloggers to settle on the platform and grant them copyright through cooperation.

IQIYI has added short video entries such as "funny" and "performance", where self-media bloggers can create.

Tencent Video announced that it will increase investment in short video business, open platform film and television resources, and increase online editing functions. Users can use genuine videos provided by Tencent to edit film and television.

　　Short video infringement is easy for the producer to defend its rights

　　The reporter searched for the topic of "movie editing" on the Douyin platform, and the volume was about 145.4 billion views. The topics were full of pure cutting and moving videos.

A segment of the TV series "Lonicera Rose" has 2.319 million likes.

At present, Douyin still has some film and television editing numbers, which directly mark the apprentices, and teach people to continue to produce short infringing videos.

For example, "123 Movie Clips" with 7.852 million fans belongs to this type of account.

Open the account, the content is completely cut and transported directly without originality.

　　The work shall not be disseminated and used without permission. This is a basic principle stipulated by the Copyright Law.

Similarly, the creation of short videos must first be authorized by the copyright owner.

Although the boundaries of the infringement of “second creation” works with original elements are still unclear, and the definition of infringement requires specific analysis of specific issues, at least for illegal and infringing acts such as cutting, handling, and collection, regardless of the law or the management Relevant regulations have reached consensus.

So, why are such short videos still banned repeatedly?

　　Short video blog advocate Xiaohu told reporters that film and television editing videos cost less creativity and energy, and have high income. They are one of the most cost-effective self-media categories at the moment.

The entry barrier for film and television editing is low, and practitioners have poor media literacy and legal awareness.

Furthermore, the illegal cost of short video infringement is still relatively low, and both the supervisory responsibility and the infringement liability are currently borne by the short video platform.

　　Short-sighted infringement is easy, and it is difficult for the producer of film and television works to defend their rights, which is a major objective reason for the frequent occurrence of infringements.

According to relevant legal sources, the infringement may take one or two years from discovery, evidence collection to prosecution and judgment.

The drama is over, and the rights have not been effectively protected.

The creator has already harvested traffic and gained revenue, and there will be no actual loss if it is removed.

Even if the copyright owner wins the lawsuit, usually he can only get tens of thousands of yuan in compensation.

If things go on like this, it may crack down on the enthusiasm of "Youai Teng" to defend rights, and the infringement will become more unscrupulous.

　　Industry voice

　　Collective management of copyright establishes a new order of cooperation

　　Although short video infringement incidents have not been completely eliminated, in the 100 days of active rights protection in the industry, regardless of the national policy level, film and television companies, and various platforms are looking for the best solution to the "new rules" and the "old order".

　　"People's Daily" published the title "X-Minute Watching and Chasing TV Shows Are Boycotted, Is the Video Blog Mainly Going to Sleep?"

"The review article pointed out that the short video platform can refer to the copyright protection experience in the music field.

At first, on the short video platform, the music used by users was not authorized, which caused disputes repeatedly. Later, the platform purchased the music copyright for free use by bloggers.

The video version may also try this authorization method.

　　Xu Peng, CEO of Kunpeng Golden Wings, gave another idea, which is to authorize first and then share.

He believes that the long video platform provides authorization, and the short video platform and creators do not have to pay a large amount of copyright cost first, and can be divided into the long video platform after the revenue is obtained.

　　Recently, the Institute of Intellectual Property Law and Policy of East China University of Political Science and Law held a seminar on short video network governance issues.

The experts at the meeting discussed the issue of collective copyright management.

The so-called collective copyright management means that the rights holders of audio-visual works can entrust the rights of their own works to relevant collective management organizations of audio-visual works copyrights for management for users to inquire and select.

Through the centralized management of the rights of a large number of works, the cost of license negotiation, supervision of rights use, and rights protection litigation can be reduced.

　　It can be seen that the above opinions are not aimed at cracking down on short video platforms and "second creation" bloggers, but to seek a legal and legal way to operate short videos.

After referring to the opinions of all parties, the long and short video platform can reach a consensus on the traceability of copyright authorization and establish a reasonable cooperation mechanism, which will become the key to the normalization of the barbaric growth of film and television editing.

　　Just a few days ago, Japan notified a "movie commentary" short video infringement case and arrested three short video producers. If one of the senior practitioners is prosecuted, the compensation may exceed 100 million yen. This is Japan's first arrest of infringers of "movie commentary".

In addition to many suggestive voices, this "stone of other mountains" cannot but be said, and it is also time to come.

Text/Reporter Wang Lei