In the past two years of playing short videos, Li Baoju, a member of the National Committee of the Chinese People's Political Consultative Conference and a researcher at the Institute of Vegetables and Flowers of the Chinese Academy of Agricultural Sciences, has gained more than 200,000 fans. He has also encountered many problems: a mix of creators, some content is vulgar, and the review mechanism is imperfect.
This year's National Two Sessions, he is preparing to submit a proposal on promoting the healthy development of short videos in the field of "agriculture, rural areas and farmers". He proposes to encourage and promote the production of "agriculture, rural areas and farmers" short videos by improving regulatory mechanisms and increasing incentive policies to provide strong support for rural revitalization. Help.
Li Baoju often goes to the front lines of rural scientific research and is well aware of the significance of the production and dissemination of short videos on "agriculture, rural areas and farmers" to agricultural and rural development and rural revitalization.
In his research, he found that the production and dissemination of short videos on "agriculture, rural areas and farmers" are growing rapidly. Taking a short video platform as an example, there were 1.02 billion "agriculture, rural areas and farmers" videos in 2023, with 53 billion likes.
Among them, there were 27.78 million agricultural technology videos alone, with a total of 120.62 billion views.
He has carried out agricultural science popularization for the past two years and has received a lot of likes and attention.
"With the frequent explosion of short videos in the field of 'agriculture, rural areas and farmers', the topic and influence have aroused widespread social concern, and some new problems have also emerged." Li Baoju found that some bloggers may not be real experts or farmers. Join this The main purpose of the industry is to gain attention and make profits. They spread bad information, affect the audience's learning, and even cause economic losses.
In his view, ensuring the identity and professionalism of video creators is particularly important.
Li Baoju is also worried about the incomplete review mechanism of the platform and the insufficient presentation of high-quality videos.
He told reporters that the Internet industry uses manual + AI algorithm robots for review. Due to the strong subjectivity in manual review work, there are still situations where the accuracy and objectivity of the review cannot be fully guaranteed in content review, which limits some industries. The development of short videos.
Li Baoju has encountered such a problem: in the agricultural plant protection category, prohibited words include the names of bacteria, fungi, and microorganisms. If live broadcasts and videos contain prohibited words, the entire account will be downgraded and will not be promoted.
The problem of one-size-fits-all keyword violations in live broadcasts and video review is prominent.
Li Baoju also found that although many scientific and technical personnel are committed to science popularization work, the promotion and dissemination of high-quality science popularization works still face difficulties.
The content released by scientists and experts on agricultural production, plant protection and science popularization cannot truly benefit the majority of farmers.
"During the communication process, creators are often in a passive position. The amount of video communication depends largely on the support of the platform, and the audience's willingness to watch and the creator's desire to spread are also restricted by the platform algorithm." Li Baoju said, high-quality The content does not always attract enough viewing traffic. Sometimes, some curious or vulgar content can get higher traffic.
How to ensure the sustainable and healthy development of short videos in the field of "agriculture, rural areas and farmers"?
Li Baoju suggested starting from three aspects: raising the entry threshold, improving the platform supervision mechanism, and optimizing the platform incentive policy.
"Platforms can set up a creator certification system, requiring creators to have professional knowledge in relevant fields, and conduct real-name certification of creators." Li Baoju suggested establishing a complete evaluation and supervision mechanism to regulate and guide the behavior of creators.
Establish clear evaluation standards, requiring creators to abide by ethical and legal regulations, respect facts, and not spread false information or mislead audiences.
Platforms should severely deal with creators who violate regulations.
In terms of optimizing platform incentive policies, he believes that platforms should recommend high-quality "agriculture, rural areas and rural areas" short videos on the homepage that are in line with mainstream social values, establish a reward mechanism, and provide traffic support to accounts with high-quality creative capabilities to help them increase their exposure. Promote the dissemination of high-quality content.
Li Baoju also suggested establishing and optimizing a supervision mechanism for selecting the best and reducing limits. The platform can open a "white list" for qualified expert accounts to give them higher authority and trust, and solve the problem of high-quality video content production and dissemination caused by platform supervision. Limitation issue.
"At the same time, we will introduce reporting, complaint and other negative evaluation mechanisms to further purify the cyberspace, and use the power of users to collect good suggestions for improving the regulatory system." Li Baoju said that Internet short video platforms have a long way to go at the content supervision and review level. Only policies and platforms Only through the three-party linkage between users and users can a healthy and sustainable short video review mechanism be formed.
China Youth Daily·China Youth Daily reporter Qiu Chenhui Source: China Youth Daily