China News Agency, Beijing, January 30th (Reporter Gao Kai) On January 30th, the box office of the 2021 movie Spring Festival stalls broke 100 million yuan (RMB, the same below) on the second day of the pre-sale, which disappeared a year ago. The schedule once again showed proud strength.

  At 8 o'clock in the morning on January 29, the national pre-sale of the 2021 Spring Festival film starts.

According to the real-time data of the Beacon Professional Edition, as of 11:23 on the 30th, the total real-time box office for the Spring Festival period has exceeded 100 million yuan, and the box office on the first day of the new year has also exceeded 80 million yuan.

  According to public information, a total of 7 films were released during the Spring Festival this year, namely, "Detective Chinatown 3", "Hello, Li Huanying", "Order of the Attendant", "Assassination of Novelists", "Crowd Crowd", and "New God List: Nezha Reborn" And "Bears: Wild Continent".

  Among them, "Detective Chinatown 3" was a big hit during the Spring Festival last year, and after the competitors of the same period such as "Win Championship" and "Jiang Ziya" were released in theaters after the resumption of work, the film studio of "Detective Chinatown 3" chose To insist on the golden period of the Spring Festival stalls.

  Facts have proved that people’s enthusiasm for this film, which inherits the popularity and reputation of the first two films in the "Tang Detective" series, has been further strengthened during the year. Judging from the current pre-sale results, "Chinatown Detective 3" is worth more than 70 million yuan. Leading the box office strongly.

  Ranked second is the comedy "Hello, Li Huanying", which currently has over 10 million pre-sales.

"Hello, Li Huanying" is starred by box-office comedians Shen Teng and Jia Ling, and the family comedy genre is also the most suitable for the holiday atmosphere in this year's Spring Festival file.

  Followed by Lei Jiayin and Yang Mi's "Assassination of Novelists" and Chen Kun and Zhou Xun's "Samurai God Order" two fantasy films featuring special effects.

  "Assassination of Novelists" is adapted from the short story of the same name by the writer Shuang Xuetao. The plot of the story is cleverly conceived, and the special effects scenes are invested in huge amounts of fantasy.

Previous investigations show that this film is the most anticipated work by professional filmmakers in 2021.

  "Order of the Samurai God" is adapted from the game "Onmyoji" that has accumulated a lot of popularity over the years. Its IP itself already has a certain enthusiasm basis. With the addition of star actors, the strength should not be underestimated.

  Although the pre-sale results of the drama "Surge of Crowds" were mediocre, the existence of the "Golden Sign" Andy Lau also gave this work its own attraction.

  In terms of animation, last year's "Jiang Ziya" brought the popular predecessor "Nezha: The Devil Child" to the forefront of the Spring Festival pre-sales, and this year another "Nezha" related movie "New God" List: Nezha Rebirth" pre-sale did not arouse too much attention, and the box office is currently only around one million.

However, the film has won a high reputation in previous screenings, and it does not rule out the possibility of a counterattack after the official opening of the painting.

  The pre-sale results and its location are similar to the "Bear Infested" series that must be visited in recent years. This time, "Bear Infested Wild Continent" was a film withdrawn from the Spring Festival last year. It was a year late and returned to the big screen. The long-standing audience of children may still choose to "meet".

  Judging from the current situation, despite the occurrence of local epidemic cases in many places before, the overall pre-sale of Spring Festival stalls has not been significantly affected.

  The industry generally believes that in a stable environment, from the perspective of audience expectations and film quality, the box office performance of this year's Spring Festival is likely to exceed the year before.

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