The 2024 Spring Festival movie season will kick off on the first day of the Lunar New Year. As the most important period of the year, this year's Spring Festival holiday lasts for eight days. The ample viewing time creates huge room for growth in box office performance during the period.
According to online platform data, as of 10:26 last night, the total pre-sale box office on New Year's Day exceeded 400 million yuan. The number of screenings has reached 485,900, which is higher than the 450,000 final screenings on New Year's Day last year. What exciting films will be released in this year’s Lunar New Year? What types of movies do movie fans prefer?
As of now, a total of 9 movies have been officially announced to be released for the 2024 Spring Festival, namely: "Hot and Furious", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "The Infested Bear· "Reverse Time and Space", "Bajie: The Lower Realm of the Canopy", "Broken War", "Huang Pi: The God of Wealth Cat Descends from the Sky". Judging from the film list, this year’s Spring Festival movies are all domestically produced films, with comedies taking the lead. They focus on celebrating the New Year with laughter, familiar faces, and both refined and popular movies. The audience’s desire to watch movies has also increased compared with previous years.
Wang Qin, a citizen of Nanchang, Jiangxi: I want to watch "Hot and Spicy" during the Spring Festival this year. I think if you have a dream, you can live a hot and spicy life.
Liu Yunke, deputy manager of a theater in Zibo, Shandong: The overall characteristics of this year's movies are comedy, focusing on warmth, love, and family, which is very suitable for the whole family to watch together.
Extend the business hours, increase the number of scheduled screenings, and get more discounts for watching movies
This year, the National Film Administration and 11 financial institutions launched preferential movie viewing initiatives during the Spring Festival. Various localities also launched various forms of movie viewing activities to benefit the people and benefit the people. The average ticket price of movies has dropped.
Film data analyst Chen Jin: In the early stage of the Spring Festival pre-sale period, ticket purchasing platforms subsidize relatively large amounts, making the actual tickets purchased by viewers more affordable. In many theaters in Beijing, movie tickets for New Year’s Day can be purchased for 19.9 yuan. During this year’s Spring Festival, the average ticket price on the first day of the new year was 51 yuan, which was significantly lower than the average ticket price of 55 yuan in the same period last year. It is very beneficial to boost attendance and expand the scale of movie viewing.
During the Spring Festival, major theaters also increased the number of film screenings and operating hours to meet the viewing needs of movie fans.
Wu Chuanqing, manager of a cinema in Nanchang, Jiangxi: During the Spring Festival, we will increase the number of film screenings. Films will be scheduled from 8 am to 3 am. All 11 cinemas will be open. At the same time, the business hours will be extended accordingly. During the Spring Festival this year, we will Still looking forward to it.