China News Service, February 2 (China News reporter Zuo Yuqing) Andy Lau sang "Gong Xi Fa Cai", this time not in a supermarket, but in a live broadcast room.
On the evening of January 31, Andy Lau and Ning Hao appeared in Dong Yuhui's "Walking with Hui" live broadcast room. Subsequently, many topics such as "Andy Lau sang "Gong Xi Fa Cai" in Dong Yuhui's live broadcast room" and "300,000 movie tickets for Andy Lau and Dong Yuhui were sold out in seconds" became hot searches.
According to media reports, the background of the conversation between Andy Lau and Ning Hao about Dong Yuhui is that the movie "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau will be released on February 10, the first day of the Lunar New Year. This means that the conversation is not just a conversation, but also a live broadcast for movie tickets.
Although he was a little reserved in front of the live broadcast camera at the beginning, Andy Lau also gradually relaxed during the conversation. At the request of netizens, he sang "Gong Xi Fa Cai" live a cappella and said: "I hope that in the new year, everyone will have a Year of the Dragon." Good luck."
Andy Lau sang "Gong Xi Fa Cai" acapella in Dong Yuhui's live broadcast room. Screenshot from short video platform.
When Dong Yuhui asked if he would watch short videos, Andy Lau said that he rarely uses short videos, and his family may watch content related to him.
The chemical reaction caused by the combination of "Andy Lau + Dong Yuhui" is also reflected in the "live broadcast ticket sales" data. According to Dong Yuhui, when the live broadcast first started, the number of viewers in the live broadcast room exceeded 1.5 million, and it continues to increase. The 300,000 movie ticket vouchers that were initially launched online were all snapped up instantly; by the end of the live broadcast, all 600,000 "Mr. Red Carpet" movie ticket vouchers had been sold out.
600,000 movie ticket vouchers were sold out, which not only has star effect, but also has the temptation of "picking up wool".
Some netizens told China News Finance that they grabbed two 19.9 yuan vouchers in the live broadcast room, each worth 50 yuan. "It took me several times to get it. Movie tickets during the Spring Festival are relatively expensive. It will be much more cost-effective to grab the coupons."
Pre-sales for Spring Festival movies have started, and many movies have launched "limited-time special offers starting at 19.9 yuan".
As the Spring Festival approaches, pre-sales for Spring Festival movies will begin on the 31st. According to real-time data from Beacon Professional Edition, as of 16:30 on February 1, the total pre-sale box office of new Spring Festival movies in 2024 has exceeded 100 million yuan.
Sino-Singapore Finance has noticed that this year’s Spring Festival ticket prices have not increased during the pre-sale stage. Movies such as "Article 20" and "Hot and Spicy" have also launched "limited-time special prices starting at 19.9 yuan", and some theaters have also launched Special promotion for Spring Festival tickets.
Fierce market competition has caused many film promotions to start to find new ways, and Andy Lau and Ning Hao entering the live broadcast room is one of them. However, they are not "the first to eat crabs."
As early as November 2019, the movie "The Beneficiary" took the lead in testing "live ticket sales". 110,000 discount tickets were snapped up in just 6 seconds, which opened a "new door" for movie promotions.
Since then, movie creators such as "The Whistleblower" starring Lei Jiayin and Tang Wei, "The Party at Southern Station" starring Hu Ge and Gui Lunmei, and "Manslaughter" starring Xiao Yang and Tan Zhuo have also visited Internet celebrity live broadcast rooms to "bring goods" and sell movie tickets. .
Dong Ping, one of the producers of "Mr. Red Carpet" this time and chairman of the board of directors of Huanxi Media Group Co., Ltd., is also optimistic about the appeal of "live ticket sales". He previously told the media: "Cooperating with the leading live broadcast room of the e-commerce platform is a win-win situation. Today's e-commerce platforms are no longer purely selling platforms. They need a good cultural experience environment; and movies need to allow more The audience understands its connotation and charm.”
On February 1, the "Walking with Hui" live broadcast room announced that director Zhang Yimou would be a guest with the movie "Article 20". Screenshot from short video platform.
In the face of traffic, Andy Lau and Ning Hao are not the only ones who want to "chat" with Dong Yuhui. On February 1st, "Walking with Hui" released another live broadcast trailer, announcing that director Zhang Yimou would also be a guest in the live broadcast room with the movie "Article 20".
For movie promotions, the live broadcast platform is sinking enough. With the double bonus of Internet celebrity live broadcast room fans + celebrity fans, it can better attract traffic outside the cinema. However, some people in the industry pointed out that watching movies is an emotional consumption, and the conversion rate of "live broadcast ticket sales" is still questionable.
However, with the strong recovery of the film market, Dong Ping believes that the Spring Festival movie is worth looking forward to. "The total box office of this year's Spring Festival movies is expected to reach 12 billion yuan." (End)