Immediately deployed, immediately withdrawn, or almost. A poster campaign led by the Alliance-Vita association in Ile-de-France stations, and deemed anti-abortion and anti-PMA, sparked controversy on Thursday, leading the Mediatransports poster to remove the visuals and explain themselves on Friday on the validation process that led him to accept this campaign. This appeared while the law on bioethics, adopted in October by the National Assembly and debated in the Senate from January 21, provides in particular for the opening of medically assisted procreation techniques to all women.
Association of the “pro-life” movement which militates in particular against abortion and medically assisted procreation, Alliance-Vita has articulated its campaign around several visuals with a slogan, “society will progress”, adding, as the case may be, “ provided you respect paternity "or" motherhood "as well as" the difference ". The mayor of Paris, Anne Hidalgo, said on Twitter "deeply shocked and indignant by this anti-abortion and anti-PMA campaign" and asked Thursday Mediatransports to remove the posters accused. What the advertising agency did the same day.
I am deeply shocked and indignant by this anti-abortion and anti-PMA campaign at the Gare du Nord and in several other places in the capital. I ask @ExterionMediaFR and #Mediatransports that these posters be removed immediately. pic.twitter.com/7dA6p26Q1B
- Anne Hidalgo (@Anne_Hidalgo) January 2, 2020Alliance-Vita denounces censorship
"Two visuals relating to the protection of maternity and the protection of paternity can be heard as militant messages exceeding the principle of neutrality which is essential in public transport", explained Mediatransports, to justify its decision. The company had validated the campaign after a favorable opinion from the Professional Advertising Regulatory Authority (ARPP), which had however alerted to the risks of possible controversies, said Mediatransports.
In a press release published on its site, as on social networks, the Alliance-Vita association denounced a "censorship" conducted "on the injunction of the mayor of Paris" and added that it had filed an hour-to-hour appeal with the court. judicial authority of Paris "so that the continuation of this campaign can be ensured without delay and the censorship to which it is subject be ended".
[PRESS RELEASE]
Following the #censorship of the # LaSociétéProgressera poster campaign by #Mediatransports and @ExterionMediaFR, Alliance VITA files an application for interim measures with the Paris Court of Justice.https: //t.co/3erovmdR8J
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