Yamanashi Declares “Wine Prefecture” to Enhance Information Dissemination to Metropolitan Area January 2nd 11:15
In order to attract more tourists from the Tokyo metropolitan area, Yamanashi Prefecture has decided to work on a new promotion to strengthen information transmission to the Tokyo metropolitan area about the specialty of wine and the appeal of food that matches wine. .
Last year, Yamanashi declared the `` Wine Province '' and appoints Mariko Hayashi, a writer from Yamanashi City who also has the title of `` Honorary Sommelier '' certified by the Japan Sommelier Association, as deputy governor of the `` Wine Province ''. We are focusing on attracting tourists using our specialty wines.
As part of further strengthening this activity, we have decided to launch a new promotion for the Tokyo metropolitan area under the theme of "Let's find delicious chemistry."
Specifically, women's magazines and travel magazines published in the Tokyo metropolitan area will publish articles on the appeal of Yamanashi's wine and ingredients, and work with sommeliers to use local ingredients such as vegetables and fruits. Is to develop a new menu that matches the wines they have made.
In the future, we will receive advice from chefs in Tokyo, and we will consider activities to improve the level of restaurants in the prefecture and other PR methods for the Tokyo metropolitan area.
The Yamanashi Tourism Promotion Division says, "I want many people to know the appeal of wine and ingredients from the prefecture, and hope to increase the number of tourists."