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Today, the Hollywood superhero movie 'Avengers: End Game' was unveiled in just four and a half hours after it was unveiled.

The background of an unusual syndrome, Kim Young-a reported.

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It is a movie theater of Seoul Yongsan at around 10:00 in the morning.

The hall was filled with audiences watching the JoJo screenings started at 7:00.

[(At home) I came out about six.]

I have come on vacation. I am writing in the morning.]

The character store in the theater was surrounded by long lines as soon as we opened the door.

It is the audience who come to buy the related goods released according to the opening.

The film broke through 1 million viewers at 11:30 am, four and a half hours before opening.

It is a new record that the shortest period of time exceeded 1 million in all the domestic and overseas movies.

It was accelerated in the record march that started before opening such as advance bookkeeping rate exceeding 2 million mark and the highest advance rate of 97.8%.

[Park Jin - hee / Gyeonggi - do Bucheon City: I have already booked 4 tickets by now, by Sunday this week. Maybe I'll see more.]

There are special stores in the large marts and retailers that sell related products, and clothes and drinks containing the characters in the movies are pouring out.

[Choi, Moon-soo / Chief of the apparel brand manager of distributors: Recently, the demand for hero products has been increasing, so we prepared the product plans for several months.]

There are over twenty Hollywood superhero movies that have been released.

Especially, the avengers series, where the heroes team up against evil, have gathered popularity and topics each time, but there has not been such a craze.

[Roh, Chul-Hwan / Professor, Department of Theater and Film, Inha University: All the characters and events are puzzled one by one, and the final part of the Avengers series is this avenger-end game.]

It is the analysis that the popularity of the fantasy which is rising in the frustrating reality with the high film completeness, and the preoccupation of our society that is extremely sensitive to the fashion is the cause.

(Video coverage: Jung Sung Hwa, Image editing: Seung Hee Lee, VJ: OEC)