RTVE received a million euros for the World Cup in Qatar for which it paid more than 37 million

• The 1 RTVE reveals how much it paid for the World Cup in Qatar and clarifies the controversy over the alleged sponsorship of El Ganso

1,102,500 euros is the amount that

received for the

, as revealed by the interim president of the corporation, Elena Sánchez, in response to a parliamentary question from Vox.

Sánchez not only revealed the amount entered but also justified it with

to sell advertising with advertisers other than sponsors and other commercial affiliates of Fifa.

"This restriction has limited the obtaining of greater income from the commercial exploitation of the retransmissions of these meetings," answered

.

The data is surprising because of the 32 million that RTVE paid Mediapro for the rights to the

, only a little more than one million euros have come in, corresponding to three Fifa affiliates.

In this way, RTVE complied with the

regulations imposed last November, by which the public entity could not sell advertising to sponsors other than Fifa.

"The broadcast by RTVE of general advertising is not covered by the exception provided for in the regulations that regulate the financing of the Corporation," the resolution states.

The CNMC then reported that

would have to limit its commercial offer for the World Cup to advertisers strictly referring to sponsors and other commercial affiliates of Fifa, arguing that "in the bidding rules and in the contract signed between

and

only imposes an obligation on RTVE to offer the preferential possibility of advertising and having a presence in the World Cup broadcasts to Fifa's commercial affiliates, but not to other advertisers or brands."

RTVE revealed last February the cost of the

for the Corporation . The total cost of broadcasting the

amounted to

, of which

-32 of them to Mediapro for the

to broadcast 20 matches that were also broadcast on Gol and Movistar- and 1,627,713.44 euros are attributable to the use of internal resources of the corporation itself.

Regarding the breakdown of expenses by technical providers, the largest outlay was for the rental of two mobile units from the company Sociedad Europea Unidad.Móviles SL, which represented an outlay of

.

By not having advertising, RTVE was already aware that it would not be able to recover the part of the investment.

"

and the commercial exploitation of the retransmissions had not been restricted to agreements with the commercial affiliates of the organizer of the event by the CNMC," said Sánchez, since the amount to enter for this concept was linked to the trajectory of the selection in the competition.

When it was eliminated in the quarterfinals against Morocco, the income diminished.

The audience results were not as expected either.

The average audience share that the public channel made for the 20 games that were broadcast on La 1

, 1.25 points added to the monthly audience of the channel.

However, as Elena Sánchez recognized, the objective with the purchase of the World Cup rights was not to earn money but to increase audiences so that the public channel would not fall to its annual historical minimum.

Thanks to the World Cup they did it.

"We have achieved good audience data and a favorable impact on our brand. The high degree of monitoring and diffusion of RTVE's digital bets is also noteworthy," said the interim president, referring to the share and the 12.3 million visitors unique in the digital realm.

According to the criteria of The Trust Project

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