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The Victoria's Secret

Fashion Show

is a story of twists and turns, changes of mind, radical shifts in approach, and seesaws of success.

A show without rival for years, an entire aesthetic-erotic institution at the height of the

Pirelli calendar,

although with a little more clothes and without wrenches, it faltered almost at the same time that the world faltered due to the arrival of the coronavirus and ended up disappearing , victim of the drop in audience, criticism (among other things, due to the extreme thinness of the models it showed) and even scandals.

Well then.

Fans who miss the event are in luck today, as the company has announced that the show will return to the catwalk this year after three disappearances, all prior to renewing the brand, according to the company's financial

director

,

Timothy Johnson.

This renewal has been talked about for a couple of years, during which the company has reviewed its criteria to update them to the current of

body positive

that today is transversal to the entire universe of fashion.

The tyranny of outdated beauty patterns is over, welcome to the acceptance of all bodies and support for vital causes for women, declared the brand itself at the presentation of its VS Collective campaign

.

It can be said then that the

withdrawal from the parade

in 2019 came to be a withdrawal of the company to rethink its strategy.

Because its supermodels, known as angels and actually walking around with wings, were, so to speak, out of fashion and the company was accused of selling a

false image of beauty,

the idea that physical perfection was equivalent to an extremely thin body.

The show was also accused of giving a hypersexualized image of women and of a lack of diversity.

They also transcended the

tremendous diets

(to call them somehow) that many models followed in order to be

accepted in the parade

, the days without barely eating to reach that average of

55 to 60 kilos

of weight for a height between 1.70 and 1, 80 meters.

To finish turning public opinion against it, in 2020, after a report published by the

New York Times,

complaints from models and employees of the firm for harassment and intimidation by managers emerged.

The company denied everything.

There is little information about the parade that will bring back the 'angels'.

Its date of celebration has not even been communicated.

Timothy Johnson has explained that there is a plan to invest more in the brand image and in the willingness of the company to give its full support to the "new version of the parade".

A company spokesperson also told 'People' that the company is currently committed to defending women.

Thus, everything seems to indicate that Victoria's Secret will abandon the strategy of going up the catwalk, as it did from 1995 to 2019, to bodies like those of Heidi Klum, Gisele Bundchen, Adriana Lima, Gigi Hadid or Kendall Jenner, and will focus more to show the fashionable 'real beauty' of bodies that are not

so normative,

not

so perfect.

Will I have a chance among his angels?

Who knows.

According to the criteria of The Trust Project

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