The first domestic "Hundred Years National Manga Museum" was completed and opened in Dongguan, Guangzhou. The animated films "Bear Infested: Be with me "Bear Core"" and "Deep Sea" achieved good box office results during the Spring Festival. Shanghai Animation Film Studio, Beep The animation short film collection "China Strange Story" co-produced by Bilibili has exceeded 100 million views.

At the time when China's animation is starting a new century, the domestic animation industry is showing a vibrant new year.

　　Behind the splendor of domestic animation is the huge animation market.

According to statistics, the total output value of the domestic animation industry has exceeded 220 billion yuan, and the animation audience is extensive. Many adults and even the elderly have shown their love for animation works.

With the emergence of a batch of well-produced domestic animations such as "Journey to the West: The Great Sage Returns", the "Rise of Guoman" has become very popular.

The popularity of the box office market also reflects the growth of the economic benefits of the animation industry. In recent years, domestic animated films with a box office of over 100 million yuan have emerged in an endless stream. .

　　Today, the market is not only satisfied with the "sufficient quantity" of animation, but also pays more attention to the high quality of domestic animation.

How should domestic animation maintain a unique Chinese style in terms of quality?

　　First of all, stick to "content is king" to create.

In the story of the popular animation short film collection "China Strange Story" in 2023, "The Summer of Little Monsters" takes the well-known "Journey to the West" as the background, and cleverly integrates into the daily life of "workers"; Babies and Immortals" depicts rural cultural symbols full of life, such as mountain temples, puppies and tigers, and tofu mixed with toon sprouts, arousing people's nostalgia..."Content is king" is still the magic weapon for Chinese animation.

Telling Chinese stories well is rooted in one's own culture and emotions. The works can often arouse deep resonance among the audience and are favored by the market.

　　Secondly, animation production technology continues to innovate.

Since the last century, traditional cultural elements such as traditional Chinese painting, paper-cutting, and shadow puppets have been widely used in animation production. Excellent domestic animations such as "Little Tadpole Looking for Mom" ​​and "Avanti" have attracted a large number of fans around the world.

Entering the 21st century, domestic animation producers are constantly innovating in technology, gradually catching up with the world's top level.

"Spiritual Cage" uses the game engine for animation to build a sci-fi world in the art style of the doomsday wasteland, highlighting the positive values ​​of human unity and forge ahead in adversity.

"Deep Sea" combines Chinese ink painting style with 3D animation technology, develops "particle ink animation", integrates hundreds of colors to present a beautiful underwater world, and creates a unique national style 3D.

These innovations in animation production technology not only meet the aesthetic needs of the audience, but also help to improve the quality and upgrading of animation creation in the future.

　　Finally, actively explore new directions for commercial operation.

In the past 10 years, the total output value of my country's animation industry has continued to grow.

Among them, the animation industry is actively exploring the business model of authorized sales of derivative products, and by opening up the upstream content market and the downstream derivatives market, it can realize revenue generation and efficiency enhancement of the entire industry chain.

More and more viewers are willing to invest real money for their favorite works and their derivatives.

Classic IP peripheral products such as Sun Wukong, Black Cat Sheriff, Calabash Baby, and Snow Child have "settled" in the flagship stores of major e-commerce platforms and achieved good sales results.

　　A flower blooming alone is not spring, but a hundred flowers blooming together makes the garden full of spring.

The market has higher expectations for the quality of domestic animation. I believe that in the near future, domestic animation will have higher-quality masterpieces, more mature business models, and create more commercial value.

Su Ruiqi