[Explanation] Sun Sheng from Shanxi, a province rich in cultural relics, is keen on studying traditional Chinese culture and is also a chocolate lover. He designed chocolate into a variety of cultural relics, giving imported cocoa beans a "Chinese expression".
Walking into the studio of Sun Sheng's cultural and creative team, there are various kinds of cultural and creative chocolates with exquisite patterns placed on Chinese-style porcelain plates.
[Concurrent] Sun Sheng
This chocolate is modeled after our Pingyao handmade silver lock.
The front pattern (is) two lions playing a hydrangea together, which is called "everything goes well", which is a homonym.
Then use "Jiegao", "Fulu", and "Zhuangyuandi" three small locks to match, the meaning is more comprehensive, and everything goes well.
[Explanation] As a graphic designer, Sun Sheng usually likes to study ancient Chinese characters.
He once wanted to engage in character teaching, but worried that the teaching process would be boring, so he came up with the idea of designing ancient character chocolates.
[Concurrent] Sun Sheng
The popularization of ancient characters may be boring, and it may be relatively difficult for beginners, so I wonder if we can make a beautiful and interesting chocolate, ancient character chocolate, and then let everyone eat delicious chocolate, It will be more interesting to learn ancient characters at the same time.
Three or four years ago, we had this idea, and then started to make various attempts.
[Explanation] Behind these chocolate creations lies Sun Sheng's love for ancient characters.
He gets creative inspiration from consulting written materials and reading books every day.
[Concurrent] Sun Sheng
Some people say that Shanxi culture is a "soil", that is, its folk culture is too rich, and there is no exquisite urban culture. I think this is wrong.
At present, we can completely create an exquisite urban culture from the culture of Shanxi, which is a core of our creativity.
We go all over the country to visit museums in various places, including some good cultural and creative products and concepts abroad, and we go to learn and blend.
[Explanation] In recent years, cultural and creative chocolates have been launched all over China, ranging from cloth coins and silver locks to national treasure-level cultural relics and ancient buildings.
At present, part of the cultural and creative chocolate designed by Sun Sheng is based on the cultural relics collection of Shanxi Museum, and part of it is from the shape of intangible cultural heritage.
At the same time, the products designed by him and his team will be more refined, highlighting the representative local culture.
[Concurrent] Sun Sheng
Taking Shanxi as an example, the number of bronzes unearthed in Shanxi is second to none in the country for its exquisiteness and distinctive features.
So we want to use chocolate to express all the things that can be excavated in the bronze ware patterns, or the bronze ware animal face, and the bronze ware characters.
(Because) the texture of chocolate is relatively delicate, and it is easy to express delicate things.
Everything can be expressed and expressed with chocolate.
Not only to make things of local culture, but also to introduce foreign culture while going out.
Reported by Zhang Licheng from Taiyuan, Shanxi
Editor in charge: [Ji Xiang]