He called on Emirati youth to take advantage of the facilities provided by the state

Tahnoon Ali: The path to globalization starts with thinking outside the box

• Tahnoun Ali: “Small projects require moving away from traditional methods.”

• Partnerships with international fashion and art brands.

  From the source

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Emirati young man Tahnoun Ali, owner of the "Top Notch" project, stressed the importance of diversifying sources of income, and taking advantage of the opportunities that the state provides for young people to start small projects, and excel in them by moving away from traditional methods.

The Emirati youth pointed out the importance of starting small projects and the multiplicity of sources of income, especially among young people, and taking advantage of the available facilities to give a special imprint of success, and raise the ceiling of ambitions to launch these projects towards the world.

Tahnoun told Emirates Today: “Many young people have recently started to go to small projects, which I see well, pointing out that, on the other hand, the large number of projects led to their repetition, as many of these projects were similar and lacked distinction, and began to offer products similar.”

needs and facilities

Tahnoun added: “The state provides all the needs and facilities that anyone needs to start their own project, which is a wonderful thing, but the similarity of these projects made me think of an idea that distinguishes me from others and adds my own fingerprint, so I worked to create an artistic atmosphere for the visitors of the café to enjoy the experience of Farida has a different character every time they visit us, as we are keen to deal with different international brands to change the decor every period in a different way.

Tahnoun was distinguished for his specialty coffee project, as it was unique in its distinctive décor, which makes everyone who visits it attracted to it every time due to the continuous renovation.

Since the launch of the project in 2018, the young man has worked to create an atmosphere that distinguishes him from his competitors in a way that guarantees him continuous renewal, as the entire café décor is transformed every period in a different way according to the standards and artistic vision of the brand he works with.

Coffee and fashion

Tahnoun said: “I wanted to be distinguished in a different café, and I saw that there was a great trend of young people for art and fashion, so I thought of merging the fields of coffee and fashion together, and distinguished by a unique café in a renewed way that constantly dazzles customers, especially those who are connoisseurs of fashion and art, by working with World-leading brands in the field of fashion, which made me attract many customers, especially those from the youth category.

cooperation

He pointed to the importance of cooperation between local projects and international brands to advance national projects and their role in directing national project owners towards globalization. this field".

He stressed that attention is drawn to international companies specialized in fashion, as it is a major source of fashion, and that cooperation with them is certainly not an easy matter, as there are many standards imposed by these companies, which prompted him to work hard and strive to advance his project, and he said: “When talking about art, all eyes are You go to the leading international brands in the field of fashion, so I wanted to cooperate with these brands and advance my project to match them.

creative ideas

Tahnoun said, "I started working with (Prada) and (Fendi), and I am still continuing to work with other brands to start distinguished works with them that will be announced in the future."

He added: «It is certainly not easy to deal with leading international brands in the field of fashion, but I believe in the ability of national projects to reach the world, as all facilities are available, so the only challenge lies in the ability of the business owner to apply different creative ideas, and marketing through Thinking outside the box, and developing local projects to be able to compete with global projects.

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