The future camping base may become the first choice for micro vacation
Eight national departments issued a document to encourage the opening of country parks to provide camping services. Citizens and industry insiders expect better outdoor sports and leisure facilities and services
Changsha Evening News All Media Reporter Liu Pan
Recently, eight departments including the State Sports General Administration, the Ministry of Natural Resources, and the National Forestry and Grassland Administration jointly issued the "Outdoor Sports Industry Development Plan (2022-2025)" (hereinafter referred to as the "Plan") to encourage the opening of country parks to provide camping services, and provide camping services in urban areas. Build more camping bases in the countryside and rural areas to meet the needs of the masses for camping nearby, promote camping bases to improve supporting service facilities, carry out a variety of outdoor sports, and encourage supporting mountaineering, hiking, cycling, fishing, ice and snow, etc. Outdoor sports facilities and services such as racing, equestrian, aviation, water, etc.
It is not difficult to see that with the introduction of the "Planning", camping has gradually developed from a niche outdoor sport to an "officially certified" leisure activity that is popular in the north and south of the country, and has evolved into "poetry and distance at the doorstep".
What do citizens and professionals think about this?
The reporter conducted an interview.
Voice expects the "Planning" to be implemented and the supporting facilities to be more complete
We met three or five confidants, set up a tent on the open lawn, spread a table of exquisite food, and sat on a lounge chair to chat... At 4 o'clock in the afternoon on the 11th, the reporter came to the Fuyuan Road Bridge and saw, The empty lawns are full of tents, and citizens are very enthusiastic to take advantage of the fine weather in winter to camp outdoors.
Zhang Lin, an outdoor enthusiast who often camps here, told reporters that in the urban area of Changsha, this is the best choice for camping. "The transportation is convenient, there are parking spaces and toilets nearby, and friends who don't have a car can also take the subway to the vicinity if they want to camp here. Chazishan Station. Secondly, the grass is very open, and there are merchants who rent camping tents on the scene, and they will also help to set up equipment such as canopies, which is a good choice for experiential campers and family camping.”
"2021-2022 China Camping Economy Industry Status and Consumer Behavior Data Research Report" shows that in 2021, China's camping core market will reach 74.75 billion yuan, driving the market to 381.23 billion yuan. trillions.
The newly issued "Planning" also clarifies that supporting the construction of camping service centers, gas (charging) stations, maintenance stations, parking lots, tourist toilets, viewing platforms, etc. in camping areas; actively advocate civilized camping, and promote the healthy and sustainable camping industry. continuous development.
Zhang Lin expressed great expectations for this: "After the implementation of the policy, the relevant supporting facilities will definitely be more complete, and we can better experience the joy of camping if we bring our family and family." The relevant staff of Guanshaling Street introduced that when we arrived On the weekends when the weather is fine, the grass under the bridge is "full". For this reason, they will adjust the number of staff according to the flow of people, to ensure the safety of epidemic prevention during the epidemic, and to maintain the environmental hygiene around the lawn.
"As soon as the "Planning" comes out, I believe that more and more citizens will camp in the future. We will also continue to optimize the functional settings of this lawn and further strengthen environmental governance to ensure that citizens can experience outdoor life in a healthy and happy way."
Wind direction camping base may become the first choice for micro vacation
Although the epidemic has hindered long-distance travel, the leisure needs of citizens have always been there.
Smelling the market trend, more and more companies have entered the camping industry.
According to Tianyancha data, more than 20,000 camping-related companies will be added in China in 2021, and more than 5,000 related companies have been established since 2022.
In this regard, Yang Xiongjun, vice chairman of Changsha Tourism Association and chairman of Zhongyue Cultural Tourism Group, believes that there are two reasons for the "camping fever". Open outings and contactless services have become the choices of more tourists; on the other hand, the camping economy is also an inevitable product of changes in consumer preferences.
"With the development of the camping industry, consumers have more and more obvious choices for product personalization, autonomy and leisure. In the surrounding cities, camping consumption has gradually formed a very strong market customer base, and the superposition and linkage of new cultural and tourism consumption should also be promoted. From time to time." He said that with the introduction of the "Planning", a new round of development opportunities will be formed in the camping market in the future, with brand segmentation and reconstruction, and various camping bases with better cost performance will also become micro-vacation consumption destinations around the city. .
Mafengwo's "2022 Camping Quality Research Report" shows that 74% of camping enthusiasts come from first-tier and new first-tier cities. Young tourists born in the 90s and 00s and parent-child tours of the post-80s are the two "pillars" of the camping circle. than 87%.
As a new first-tier city, Changsha has huge potential in the camping market.
Measures strictly adhere to the red line of ecological protection and scientifically delimit the area
Nowadays, camping is undoubtedly a popular outdoor leisure method, but with the camping fever comes the confusion of where to "camp".
Setting up tents in parks in the center of the city is unsightly and damages vegetation; country parks often have different standards, and some places charge indiscriminately; camping in wild country ridges poses a great safety hazard, and accidents occur from time to time… …Under various constraints, citizens flocked to the well-known campsites in the city, which led to overcrowding and greatly reduced the experience.
In this regard, the "Planning" jointly issued by multiple departments clearly encourages country parks to provide camping services, which will undoubtedly help expand camping space and meet the leisure needs of the public.
At present, Changsha has good natural ecological resources.
The reporter noticed that it was mentioned in the public version of the "Changsha City Land and Space Master Plan (2021-2035)" that Changsha will combine the city's ecological network to improve the blue-green open space system and create more opportunities for citizens to get in touch with nature .
Determine the control scope of important green spaces such as structural green space, municipal parks, and important water bodies, and delineate urban green lines and blue lines.
It also proposed that by 2035, the per capita park green space in the city should reach 12 square meters per person.
The "Planning" proposes to focus on the available natural resources such as forests and grasslands, and under the premise of complying with relevant laws and regulations, management and control requirements and project access systems for nature reserves and ecological protection red lines, delineate reasonable areas to carry out natural resources to outdoor activities. Movement Open Pilot.
In this regard, the relevant person in charge of the Changsha Municipal Bureau of Natural Resources and Planning said that in the future, they will make every effort to ensure the protection, strictly abide by the ecological protection red line, and delineate outdoor areas in a scientific and orderly manner.
In the future, with the further implementation of the "Planning", Changsha will vigorously develop the new method of "tourism + camping", which may once again bring a new experience to surrounding tours, outings and short-distance tours.