"Light camping" has become a new choice for spring vacation! Sales of quick-open tents, folding chairs and other equipment increased
Spring is coming, and "lightweight camping" has become the first choice for outdoor activities this spring. People choose lighter camping equipment, focusing on lightness, convenience and efficiency. Travel light and enjoy the spring.
"Light camping" for spring outing
Outdoor products are selling like hotcakes
In a sports goods store in Guangxi, many citizens are buying outdoor sun protection clothing in preparation for travel.
It is a good time for spring outings, and many spring outing products are also launched in shopping malls. Sales of various outdoor products such as bicycles, folding chairs, portable tents, and campers have skyrocketed.
In the camping area of Hangzhou Gongshu Canal Sports Park, many citizens set up lightweight tents and portable tables were filled with fruit snacks.
Since the beginning of spring, as the "camping craze" has heated up, big data from the comprehensive platform shows that recently, the popularity of camping in various places has continued to rise. The popularity of "Camping in Guangdong" has increased by 150%. "Camping + flower viewing" has become the most popular among young people in the Greater Bay Area. Camping gameplay.
The popularity of “light camping”
The outdoor equipment market is booming
As camping becomes more and more popular, the selection of camping equipment becomes more and more diverse. As we just saw, the lightweight "light camping" method is especially popular among young people. The quick-open tents, folding camping tables and chairs and other equipment recommended by this camping method continue to sell well, which greatly promotes the development of related camping equipment industries.
In the workshop of this outdoor leisure products company in Wuyi, Zhejiang, workers are assembling a two-part gas stove. This is the best-selling model among folding cookware this year, with sales increasing by nearly 50% this month.
Wang Chongjun, manufacturing manager of Lufeng Outdoor Products Co., Ltd.: With the increase in sales demand, we have increased the number of lines from the original 4 to 6, and the monthly output has increased from the original 10,000 units to more than 20,000 units.
To adapt to new consumer demands, the company's R&D personnel adopted lightweight designs and developed new products that reduced weight by more than 60%. In the first quarter, the company has won nearly 100 million yuan in orders.
As camping activities continue to be popular, the driving effect on related industries will be more prominent. The National Development and Reform Commission and other departments issued the "Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025)" which proposes that by 2025, my country's outdoor sports venue facilities will continue to increase, and the construction of outdoor sports facilities and service quality will be effectively connected with supply and demand. , promoting the total scale of the outdoor sports industry to reach 3 trillion yuan.
(CCTV reporter Ding Yani and Chen Qian)