[Explanation] Walking into the pigeon shed in Xingning Village, from the new life that just broke out of the shell to the white elves flying with wings, the birth and growth of white pigeons constitute the most distinctive local meat pigeon industry.
But the thriving scene before us didn't come easily.
Xingning Village is located in Meizhou, Guangdong, which is the "Happy Capital of the World". It is surrounded by mountains on all sides, with inconvenient transportation and limited economic development.
Traditionally, most of the villagers in Xingning raised pigeons as family workshops, but on a small scale.
And the initial change came with the pace of young people.
[Commentary] Wang Ziying in front of the camera is a post-90s. Now he is a professional who can teach farmers how to raise pigeons. You must know that 4 years ago, he was just a college graduate, and he was still studying civil engineering Engineering major.
[Concurrent] Wang Ziying, Deputy General Manager of Jinlv Modern Agricultural Development Co., Ltd., Meizhou City, Guangdong Province
I made this choice when I came back. Some people in my family supported and opposed it, because when I was a child, I also grew up in a relatively large city. When I returned to the countryside, I might have never stayed here, and I might have been a little uncomfortable. But I think this thing is not an obstacle to doing things, it is just a matter of time. Some people may adapt in a month, and some may adapt in a year. I think this has no effect.
【on site】
The eyes haven't opened yet, they will open in two days, this hole is from its ears, and its ears are concave, not protruding.
[Explanation] Give up the opportunity to work hard in the big city and return to his hometown to "cross-professional" raising pigeons. Such a choice does not seem to be difficult for this young man.
With the help of relatives and friends, Wang Ziying plunged into the pigeon loft, started from scratch, and re-learned.
[Concurrent] Wang Ziying, Deputy General Manager of Jinlv Modern Agricultural Development Co., Ltd., Meizhou City, Guangdong Province
We are now farming this sector. The annual production of squabs is about 4 million to 6 million. According to the quality of this market, including our breeding level, there will be some fluctuations.
Last year, our sales reached more than 50 million.
[Explanation] From a layman to becoming the deputy general manager of a local leading enterprise, the college student took root in the soil of his hometown, driving local farmers, expanding the scale of breeding, and creating employment opportunities for the villagers.
A pair of white wings shakes the east wind of rural revitalization.
[Concurrent] Wang Ziying, Deputy General Manager of Jinlv Modern Agricultural Development Co., Ltd., Meizhou City, Guangdong Province
In the years since I came back, I have also seen our company continue to grow and grow.
Then I think that the operation of the company must not only consider whether it can make a profit, but also consider some of its social responsibilities.
In the course of our operation, we must have created jobs. Some of these jobs are ordinary people, some may be poor farmers, some may be retired soldiers, and some may be college students who have returned to their hometowns. Employees can Generate an income and bring happiness to your family, then the company can generate a certain amount of income because of the value generated by the employees, making the company bigger and bigger, further driving a local employment, and making a contribution to the local economic development. the power of.
I think it is very important.
[Concurrent period] Xingning pigeon breeding farmers
If the pigeon loft is contracted, the conditions are getting better and better, because the output is produced by oneself, and the income is relatively high.
[Site] Wang Ziying, Deputy General Manager of Jinlv Modern Agricultural Development Co., Ltd., Meizhou City, Guangdong Province
Because the pigeon's intestine is relatively short, after the raw feed is digested, it will leave more of this organic matter in the feces.
Then we will use this to grow sunshine roses, so that the quality of sunshine roses itself is relatively high, and some high-end fertilizers are needed.
[Explanation] In fact, the founder of Wang Ziying's company is also a young man who has returned to his hometown to start a business. It is precisely with the example of his peers that the young people later take a firmer pace.
From small workshops to today's entire industry chain, the local pigeon raising industry is the result of joint construction of men, women and children on rural land, and it is also the epitome of the local characteristic development.
Now, Wang Ziying and her colleagues have set their sights on a wider market, and the white elves in the small mountain villages have to fly farther.
[Concurrent] Wang Ziying, Deputy General Manager of Jinlv Modern Agricultural Development Co., Ltd., Meizhou City, Guangdong Province
Our pigeons are also supplied to slaughterhouses with qualifications for supplying to Hong Kong. After they are slaughtered, they will supply our pigeons to Hong Kong and Macau, including our current slaughterhouses that also have this qualification for supplying to Hong Kong.
In the future, we also want to enter this Hong Kong and Macau region, because Hong Kong and Macau region is also a place where the consumption of pigeons is very high.
Reported by Wang Qingran and Liu Shiying from Meizhou
Responsible editor: [Ji Xiang]