Who does not remember that

April-cerral

of

Elena Furiase

in

Password

.

Every time the month of April arrives for 13 years, social networks remember the "momentazo" television.

It was in

Password

, one of the contests that attracted the most audience in the afternoons and that was presented by Luján Argüelles.

One fine day

Cuatro

stopped broadcasting it.

Many rumors have arisen about the return of the contest presented by Luján Argüelles, that if

Cuatro

was going to recover it, that if

Mediaset

was in it.

Well, neither

Cuatro

nor

Mediaset

:

Password

returns to television, but with the help of

Atresmedia

.

Atresmedia TV

has reached an agreement with

Fremantle Spain

for the adaptation of this historic television program, as announced at the MIPCOM 2022 international fair in Cannes.

The program is one of the television formats with the longest history.

It was released in the 1960s on American television and has since had several lives over the years.

In fact, in this same April -it seems like a coincidence- of 2022 the program was recovered by the US network NBC by

Jimmy Fallon

with a new version.

The contest has been adapted in countries such as the USA, Brazil, France, Mexico, Greece, Indonesia, Slovakia, New Zealand, Germany, Turkey, Portugal and Sweden or the United Kingdom, where it achieved spectacular success for many years and became one of the Big Brands in

BBC

Entertainment .

In Spain,

Password

could not fight against the unbeatable

Pasapalabra

, which was broadcast on

Telecinco

at the time , but it recorded audience data that hovered around 8%, and even exceeded 10% on several occasions.

In addition, young people were loyal followers, reaching an 11% share in that target.

The rules were very simple and based on the mechanics of the CBS game show.

A couple formed by a contestant and a famous guest competed against another couple of the same characteristics.

The objective of the contest was to guess secret words,

passwords

, that only one of the members of the couple knew.

In a certain time the couple had to discover the maximum number of

passwords

possible, for this alternately the members of the couple said a word, the contestant who knew the

password

a clue.

The contestant who guessed the most

passwords

in four rounds went to the final round accompanied by the guest who had helped him discover the most words.

For now,

Atresmedia

has only announced the acquisition of the rights to the contest.

It is not known who could be its presenter, nor when its premiere would be scheduled, although

Password

has opened its casting since this Monday through the official websites of

Atresmedia

.

When the program was broadcast on

Cuatro

, it was a program from Monday to Friday in the afternoons.

Bearing in mind that the afternoons of

Antena 3

are dominated by

Tierra Amarga

, the new program by

Sonsoles Ónega

, and now Sonsoles, whose premiere date has yet to be decided, and

Pasapalabra

, it is most likely that the new

Password

will consider such once as a single program in prime time one day a week.

Conforms to The Trust Project criteria

Know more

  • Articles Esther Mucientes