Who does not remember that
April-cerral
of
Elena Furiase
in
Password
.
Every time the month of April arrives for 13 years, social networks remember the "momentazo" television.
It was in
Password
, one of the contests that attracted the most audience in the afternoons and that was presented by Luján Argüelles.
One fine day
Cuatro
stopped broadcasting it.
Many rumors have arisen about the return of the contest presented by Luján Argüelles, that if
Cuatro
was going to recover it, that if
Mediaset
was in it.
Well, neither
Cuatro
nor
Mediaset
:
Password
returns to television, but with the help of
Atresmedia
.
Atresmedia TV
has reached an agreement with
Fremantle Spain
for the adaptation of this historic television program, as announced at the MIPCOM 2022 international fair in Cannes.
The program is one of the television formats with the longest history.
It was released in the 1960s on American television and has since had several lives over the years.
In fact, in this same April -it seems like a coincidence- of 2022 the program was recovered by the US network NBC by
Jimmy Fallon
with a new version.
The contest has been adapted in countries such as the USA, Brazil, France, Mexico, Greece, Indonesia, Slovakia, New Zealand, Germany, Turkey, Portugal and Sweden or the United Kingdom, where it achieved spectacular success for many years and became one of the Big Brands in
BBC
Entertainment .
In Spain,
Password
could not fight against the unbeatable
Pasapalabra
, which was broadcast on
Telecinco
at the time , but it recorded audience data that hovered around 8%, and even exceeded 10% on several occasions.
In addition, young people were loyal followers, reaching an 11% share in that target.
The rules were very simple and based on the mechanics of the CBS game show.
A couple formed by a contestant and a famous guest competed against another couple of the same characteristics.
The objective of the contest was to guess secret words,
passwords
, that only one of the members of the couple knew.
In a certain time the couple had to discover the maximum number of
passwords
possible, for this alternately the members of the couple said a word, the contestant who knew the
password
a clue.
The contestant who guessed the most
passwords
in four rounds went to the final round accompanied by the guest who had helped him discover the most words.
For now,
Atresmedia
has only announced the acquisition of the rights to the contest.
It is not known who could be its presenter, nor when its premiere would be scheduled, although
Password
has opened its casting since this Monday through the official websites of
Atresmedia
.
When the program was broadcast on
Cuatro
, it was a program from Monday to Friday in the afternoons.
Bearing in mind that the afternoons of
Antena 3
are dominated by
Tierra Amarga
, the new program by
Sonsoles Ónega
, and now Sonsoles, whose premiere date has yet to be decided, and
Pasapalabra
, it is most likely that the new
Password
will consider such once as a single program in prime time one day a week.
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