Survey | 40% off 30% off collective promotion, why are 5G packages still ignored?
"As long as you make sure to use it for one year, you can enjoy a 40% discount when you apply for a 5G package of radio and television. The minimum package is only 23 yuan." In the Jinsong store of China Radio and Television, the staff took out a 5G package leaflet to introduce.
It has been more than three months since China Radio and Television No. 192 officially launched the trial commercial use in Beijing. However, the reporter visited the China Radio and Television business halls in three districts of Beijing and found that there were not many card holders.
At around 4 pm on the 7th, in the Jinsong business hall of China Radio and Television, there were several elderly people who came to wait for the business, most of them were related to the cable TV business. During the half hour of observation by the reporter, they did not come to inquire about the card application and 5G package. handled customers.
According to the introduction of the staff, there are not many customers who come to apply for a phone card, most of them are users who have made an appointment before, and there will be an average of one or two users who come to apply for a card every day.
It is reported that China Radio and Television has launched two kinds of "wonderful packages" and "5G wonderful packages". The prices of wonderful packages are 38 yuan, 58 yuan, and 68 yuan; 228 yuan, 288 yuan, 388 yuan and 588 yuan a total of 8 stalls.
At present, both packages have a 40% discount. After the discount, the minimum price of the package is 23 yuan per month, and the original price is 38 yuan per month, including 10GB domestic traffic and 50 minutes of domestic voice calls; the maximum is 353 yuan per month, and the original price is 588 yuan per month. month, including 398GB of domestic data and 1600 minutes of domestic calls.
In the business halls of China Radio and Television in Dongcheng District and Fengtai District, the staff said that most of the users who applied for the card were those who participated in the previous reservation activities.
The reporter noticed that the billboards and leaflets about 5G in the China Radio and Television Business Hall are in the most conspicuous places, and the publicity is strong, but there are fewer people in the store who come to consult.
In the China Radio and Television Business Hall in Dongcheng District, there are also many "beautiful numbers" to choose from among ordinary numbers. For example, the number with auspicious numbers in the tail number "8186" is numerous, and there is a lot of room for users to choose.
Discounts and the choice of many fancy numbers still cannot attract customers. The slow promotion of 5G packages faced by China Radio and Television is also a problem that every operator is facing.
According to the official website, the lowest price of China Unicom's 5G Changshuang ice cream package is 129 yuan per month, and it currently enjoys a 30% discount, with a discount of 90 yuan per month, including 30GB of data and 500 minutes of voice.
The lowest price of China Mobile's 5G Smart Enjoy package is 128 yuan per month, which includes 30GB of data and 500 minutes of calls. Currently, it enjoys a 30% discount, and the discounted price is 89.6 yuan per month, while the China Radio and Television 5G package includes 40GB of data and 200 minutes of calls. , the original price is 118 yuan, and the price after 40% off is 71 yuan per month.
The price of 5G packages of major operators has gradually dropped from the lowest three digits to double digits, but even so, there are still many users who do not buy it.
"One phone call fooled me from the original 4G package with unlimited traffic to a 5G package of 139 yuan" "I recently received two sales calls to upgrade 5G to change the package" "The elderly at home went to the business hall and was upgraded to a 5G package of 139 yuan." 5G packages"...Although the number of 5G users seems to be rising rapidly, there are many cases of "upgraded".
The latest data shows that as of July, the number of 4G mobile phone users in Beijing was 22.792 million, a decrease of 1.939 million from the end of the previous year; the number of 5G mobile phone users was 12.606 million, an increase of 2.464 million from the end of the previous year.
However, after a visit, the reporter found that there are many users who use 4G mobile phones but switch to 5G packages, upgrade 5G packages but turn off 5G on their mobile phones.
As for why it is difficult to promote 5G packages, communication experts explained that 4G has already met most of people's consumption needs. Mobile Internet access and 100M broadband have made the experience of watching videos, online classes, and playing games very smooth, but 5G network coverage is still relatively low. Limited, fast network speed also consumes more data, and users have little incentive to actively upgrade 5G packages without clearly sensing a better 5G experience.
The industry predicts that with the maturity of 5G-related applications and services and the intensification of competition, a dynamic regional balance will gradually be established between user experience and tariffs in the future.
(intern reporter Xia Hua)