Navarrete phenomenon. This is how the designer has managed to become the most desired of the Spanish 'fashion system'

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"I always wanted to come to Madrid, for me it was the promised land. But my mother wouldn't let me study my degree here because she thought I was going to spend my life partying. So I had to start it in Valencia, where I used to go out anyway, I came back drunk and with almost more money than she had when she left. Because, as I say, things happen on the street, no one is going to come looking for you at your house".

Who speaks like this, is, tachán,

(Bigastro, Alicante, 1994), "vedette-designer", media star, businessman, organizer of memorable parties.

The most recent, with which he has covered himself with (more) glory, the

of the

in

(a reborn club from Madrid, a reference point for electronic parties in the capital for several decades) last Sunday, September 18, where it also celebrated its five years in the world of fashion, but in which the central idea was "to have a great time ".

And indeed, the party was a complete success.

For the occasion, Navarrete dressed

with designs from her collections, received VIP guests (there were

and acted as queen of the mambo before

in her own 'drag' version,

with an ironed blonde wig and sheathed in one of her elastic dresses with the now 'classic'

(which always reproduces her own face, in different attitudes, always hyper-made up).

Let's see, Nenuco

And she looked very relaxed.

After all, this broth was not foreign to him at all, because, as Eduardo Navarrete himself said: "I come from the world of the night, where I was born artistically".

Eduardo Navarrete, in the center, in his drag queen version, the Nenuco, at the closing party of the last Mercedes Benz Fashion Week Madrid.

Navarrete, a star born... at night, of course

In fact, to understand the

, you have to start there, at night.

Well, no, you have to start with what comes from the factory:

is tall, he's handsome (gorgeous, despite his confessed fondness for aesthetic interventions), he has a great hair that you want to caress and he's quick-witted, loose-tongued and

- "In Bigastro, when I was a girl, my mother told me: 'You say hello to people I've never seen in my life'. I'm that natural".

Come on,

The day he was expelled from the fifth edition of

who was also competing, told him: "Your best design is your personality."

He nailed it.

In addition, he enjoys the gift of

.

Physically imposing, his manifest inability to go unnoticed makes him a 360-degree star.

He is already, in his own right, a

so well defined that you cannot compare him with anyone, in any case compare others with him.

To make matters worse, unlike many of the representatives of the rickety Spanish star system, who barely caress fame have already stopped greeting you and even looking at you (we are not talking about granting you an interview), he has opted for exactly the opposite strategy: create a

near or far, a real network that is always pending.

"To be able to make your way in this, either you have a lot of money or you have many friends. I don't have money, but I do have money for the latter," he says to justify the creation of 15 Seconds, a company that works as a 'showroom' and also organizes events, is a communication agency, manages social networks... very oriented towards young designers who, perhaps, he explains, have talent but lack both money and the ability to make friends.

But we return to the night, to the egg from which this colorful bird emerged.

"I started working at night when I was 17 years old. My 'drag queen', La Nenuco, is from that time. I

while I

first in Valencia, then in Barcelona and then in Madrid. I also did Ibiza and then France , Italy, Brussels... Being a

I achieved a position," he says.

But, she explains, "I realized, with regret, that I was never going to be

at the

Instead, I found something in

that I really liked, that allowed me to do

(which is what my first collections.) And besides, he was

to always go under the Nenuco".

Alien caftan in full print crepe chiffon, with Eduardo Navarrete, by Eduardo Navarrete.

allowed her to give up

gogoism

a transition she undertook without too much stress because "I thought that if working at night I had managed to get everyone to know me, in sewing I would also achieve it. Socializing has never been a problem for me".

Even less, in

"In the five years that I lived in Barcelona I met many people, but nothing comparable to the one I met in Madrid in just one year. People who did theater, journalists, professionals from the world of fashion, many people with projects, who had just do something or that I was going to do something. Here is a great

that you freak out ".

In fact, if there is someone for whom Madrid is a tailored suit, it is Eduardo Navarrete.

As was evident at the Space of Sound party, he himself is the living embodiment of the best spirit of the Movida, only updated to 2022.

Television, your second 'office'

However, one more ingredient was missing to achieve a 'high standing' notoriety.

And that was given to him by television.

At the age of 23, she managed to enter as a contestant on the TVE program

"If I've never had problems establishing relationships, going through 'Sewing Masters' was already...".

It was a turning point.

Very important.

Then came

and there all of Spain was already surrendered to his character.

But watch out.

Despite his 'crazy' appearance, which he manages so well when it comes to building his character,

is, at his tender 28 years, a well-oiled machine.

His

achieved by lung, has a lot to do with his great sense of

to detect the

who can best project him to stardom without betraying his goal of being someone within the Spanish fashion system.

Through 'Sewing Masters' but especially 'MasterChef Celebrity', he has managed to be known by a very wide and heterogeneous audience.

Of course: he chooses and doses his television appearances very well.

"Going on TV has a lot of impact on my brand," he acknowledges.

"In fact, for me, going to TV means going to work. But I can't go to everything. If I want to

long-term name, I have to do

If

when he had not yet become a star, went to all the television programs where he was invited with

from his latest film,

has taken

to another level.

In an episode of MasterChef Celebrity, for example, all the contestants on his team, including

or

appeared, as if it were a fashion show, with their clothes.

He even gave a spectacular caftan (with his face and her name in huge letters) to

(which 'paraded' it).

"Six million viewers saw it," says the designer, and reflects: "Today I am a character because I am a designer. I am not a 'celebrity' who only dedicates himself to being one. That's the good thing. Because that makes me more things related to design come out. When Movistar made the

documentary they asked me for some fans. And they chose the one with my biggest face on it. That's what it's all about. "

Of course, also in this permanent 'sprint' that has been his career until today there has been room for disappointment and trajectory rectification.

"When I found out that

had to teach at the university, or that Spanish fashion depended on subsidies... I had a shock equivalent to the one I got when I found out that electrical appliances have an expiration date" she explains.

The harsh reality has also led him to make decisions that now, in some way, he regrets.

"I did my crazy things, pure design. Then

because I thought I could make a living selling my clothes. But no, you actually

So I've decided to leave this route, the one with t-shirts and

dresses... Yes, I'll do more commercial capsules, but I'm going back to the origin".

"I don't know if it's because I come from a town, but the truth is that I don't mind going out.

I see people like

who do... But, for us to understand each other, I've always been more of a small after party than a festival". Oh, the night, which confuses some and illuminates others...

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