Andrea M. Rosa del Pino

Updated Monday, April 8, 2024-21:32

  • United 'Juancarlista' conclave at the wedding of José Luis Martínez-Almeida with Teresa Urquijo

  • He is the king of the night Froilán has not changed: he partied until dawn before and after Mayor Almeida's wedding

For better or worse, Victoria by Federica de Marichalar tends to set trends. Day by day, hundreds of followers are

inspired

by the influencer and, as a consequence, some of her outfits

become viral.

Among them, the dress she wore last Saturday at José Luis Martínez-Almeida's wedding: a suit from Himba Collection, owned by her friends Tomás Páramo and María García de Jaime.

To know more

Wedding.

Almeida and Teresa Urquijo celebrate their wedding surrounded by Feijóo and Don Juan Carlos on the "happiest day" of their lives

  • Editorial: IMMACULADA COBO Madrid

Almeida and Teresa Urquijo celebrate their wedding surrounded by Feijóo and Don Juan Carlos on the "happiest day" of their lives

Unexpected protagonist.

Pablo, Almeida's nephew who has become a viral phenomenon after speaking in front of the cameras

  • Editorial: GTRES

Pablo, Almeida's nephew who has become a viral phenomenon after speaking in front of the cameras

However, it is not this brand that Victoria has promoted the most this weekend on her networks, but rather she has praised another

designer:

her cousin Mónica,

also present at the mayor of Madrid's wedding for which, Victoria says, she had

designed his own suit.

A set from the MOC brand, which she herself markets.

See this post on Instagram

And although the daughter of Infanta Elena did not reveal the surnames of her beloved cousin, LOC has managed to find out that she is

Mónica Coronel de Palma Marichalar,

daughter of the famous lawyer and legal advisor Luis Coronel de Palma y Martínez de Agulló and

Ana de Marichalar , the sister of Jaime de Marichalar.

According to the

Pontifical University of Comillas

, Mónica - a graduate in Business Management and Administration - was among its students between 2014 and 2018, when she submitted her TFG titled

Subsistence markets and working poor

in Spain. "A new concept of poverty has appeared, which is closely related to

the quality of work and social integration:

that of the working poor. This study will focus on getting to know this vulnerable segment," she says.

Subsequently, Victoria and Froilán's cousin - who has

volunteered in India

and at Our Lady of Lourdes Hospitality - took courses at the SDA Bocconi School of Management, in

Milan

, and at the University of the Arts in

London

. On the other hand, she also did a master's degree at the Istituto European di Design, where

she learned about fashion.

Months later, the Spaniard was an intern at the office of Dutch designer

Jan Taminiau,

where she developed her skills in the area of ​​sales and marketing.

In October 2021, Mónica was

hired by the consultancy

Retail Brain. But she only stayed in the company for five months. However, she did not spend much time unemployed. Because in June of that same year she was

signed by Mango as a product manager.

A position she held for almost three years. Until Mónica left him to

give life to MOC,

her master's final project.

See this post on Instagram

"MOC emerged from

a master's final project,

during the 2020 confinement. Due to the scarcity of resources during that time, the final project was possible thanks to

some cotton tablecloths,

a slight knowledge of natural dyes (by several members of my family) and

an old sewing machine,"

he publishes on his website, in which he also explains the inspirations behind the brand.

Local trade

"This brand is

inspired by the simple and elegant woman,

who enjoys the little things and the wonders that nature offers us every day. Our goal is to raise awareness about

responsible consumption

and care for the environment. That is why we work with fabrics and 100% natural dyes and

limited production,

manufactured in Spain," he says.

See this post on Instagram

"We are inspired by

the beauty of small things.

We have simple but charming designs, delicate and elegant, timeless and versatile at the same time. With sustainability

as

the basis of this project, at MOC we want

to support local commerce,

sustainable consumption and

quality garments,"

he

mentions, in addition to making it clear that his designs are not guided by fashion, but by his convictions.

"We do not follow trends

or calendars. Our goal is to create sustainable fashion, offering versatile garments and avoiding overproduction, toxic dyes and synthetic fabrics.

We make very limited pieces,

since the production process is meticulous and manual. We want our garments change people's consumption and are a reflection of conscious

and natural

fashion ," he points out.

However, being this environmentalist is not cheap... And neither is Mónica Coronel de Palma Marichalar's brand. The designer

sells tops at 155 euros, jackets at 250,

blouses at 280, pants at 235, belts at 125, skirts at 270 and dresses at prices ranging between 360 and 430 euros. That is to say, MOC

is not for all budgets.

Despite this, the firm would have wealthy clients. For example,

Tamara Falcó and the aristocrat Lulu Figueroa

follow MOC on Instagram.