Emirati influencer specialized in the world of furniture and construction

Jassim Al-Handasi..the house of dreams with creative ideas (video)

Jassim Al-Handasy has gained the love of his followers through his tips that revolve around building houses.

Photography: Patrick Castillo

From the world of social media, the Emirati Jassim Al-Handasi looks at the followers to give them a set of tips related to the world of construction, furniture and decoration, and shows the followers how to choose all the belongings of the house at the lowest possible cost.

Through the videos that he records on a daily basis, Al-Handasy was able to build his fan base, turning his platform into a specialized channel, in which people find the best options and the lowest prices.

Al-Handasy does not seek to diversify the content to attract a larger segment of followers. Rather, he prefers that his channel be specialized in one content of high interest.

start

Al-Handasi spoke to "Emirates Today" about his launch in the world of social media, and said: "I gained the followers' love through advice that revolves around building houses, as I give followers all advice related to materials that can be purchased, and with time the content of the platform turned into content Desirable and wanted by the public.”

Al-Hindasi added: "I started with this idea while building my house, and I searched for ways that would allow me to build my house in a simple way and without any defects, and from them I presented the various details related to the architecture of the house, which I gained from personal experiences through my page."

Al-Hindasi pointed out that this account is not considered a personal account, but rather is in the service of people, explaining that it is possible to communicate with TV channels in order to provide new and useful content, and this is what he seeks to develop in the future.

He pointed out that the start of his appearance on social media was related to the field of construction and decoration, and he had no intention of changing the content, as specialization may have many benefits, especially since fame in a particular specialty offers one a lot.

Specialty Service

Since entering the field of social media, Al-Handasi's goal has not been to achieve fame or transform his platform into an advertising platform, explaining that the advertisements he receives that are not in the field of decoration, construction and furniture are completely rejected, as he seeks to provide advertisements that serve the specialization of his page.

As for increasing the number of followers, it is not a concern for him, explaining that the influencer may, of course, seek to increase the number of followers, but this matter should not be the focus of his attention.

Al-Handasy’s specialization in decoration and construction did not prevent him at all from providing coverage of local Emirati events, and indicated that he did not hesitate to cover the “Expo Dubai 2020” events or even other national events, as these enhance the image of the UAE and highlight its achievements, as it does not reduce From the seriousness of the content presented on the platform, refusing to present satirical or other comedies that might lead to widespread fame, or even depicting his private life on social media platforms.

give and take

Al-Handasy looks at social media platforms as a field that gives one a chance, but takes it in return, stressing that social media platforms have given him the love of people, and this is enough to make him forget the fatigue of photography, which may take many hours to provide the best instructions and options, explaining that fame may be robbed from one Some privacy, people get to know him while he is in public places, and this affects his privacy.

Al-Handasi plans to develop the daily advice and turn it into a larger program, indicating that at the beginning he was nervous, but today he is used to filming.

He believed that whoever wanted to provide content must possess some skills, including being accustomed to daily appearances on social media, as the content must be presented within the framework of what is permitted, without just drawing attention, as some celebrities deliberately draw attention to draw criticism because it is a way to fame. 

To watch the video,

Follow our latest local and sports news and the latest political and economic developments via Google news