Kate Moss, the latest muse in the wellness business with Cosmoss, which many are already comparing to Gwyneth Paltrow's Goop

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British supermodel

(Croydon, United Kingdom, January 16, 1974) has stripped naked on Instagram to present her new Cosmoss project to the world.

"

created to make life's modern journeys beautiful, fascinating and magical," she describes herself in

run by a muse.

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The publication, with thousands of 'likes' and worthy of the Kardashian era, has not taken long to

on fire .

It has also starred in numerous headlines in the specialized press, which drew attention to the unusual turn of the

.

of the 90s, she was the golden age of the catwalk,

lavishing herself on a multitude of events.

An "overexposure due to the

", according

.

Above all, considering that "many have heard the voice of the most photographed woman in the world for the first time in the media trial of Johnny Depp and Amber Heard", where Moss testified as the actor's former partner, the magazine justified.

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CREATIVE DIRECTOR OF LIGHT REFRESHMENTS

The move comes after this true

expands into the health arena.

And she coincides in time with her star's signing of her as creative director of Diet Coke (

in its English name), a position that she had been vacant for a decade.

"I hope to inspire fans and celebrate the brand's 40th birthday in style. The campaign connected with me instantly as I firmly believe that with confidence and passion

." model.

Curiously, she represents a generation in which extreme thinness prevailed, boasting herself of having a diet based only on cigarettes and sugar-free soft drinks.

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THE NEW HEALTHY LIFE OF MOSS

Outside of that life of excess (anorexia, drugs, alcohol, partying...) on

, Kate Moss goes out into the countryside and meditates early in the morning before the world wakes up.

While this is her first foray into the commercial world of wellness, the so-called

has been outspoken about her

, which she has been practicing daily for some time under the tutelage of Nadia Narain, one of the most celebrated yogi masters in the world. London and author of several personal care books.

Moss also frequents TheLifeCo Bodrum, a

retreat, and is a fan of

at home , he told The Guardian.

A turn from the clubs to the world of

.

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PRODUCTS SUITABLE FOR VEGAN

Cosmoss is based on all that "gradual and private" transformation of someone whose career and image has touched and influenced many others.

The idea is

, "with all its imperfections," details the website.

The vegan-friendly products have been meticulously crafted with wellness in mind, using

, it is touted.

"Each ritual opens a door to balance, restoration and love; each fragrance and infusion is renewed and complete."

CBD oil, facial cleanser and cream, a fragrance, a line of tea to complete the ritual... With prices from 23 to 120 pounds (about 26 to 140 euros).

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"During the pandemic I began to

discovering flowers that I didn't even know I had, now it has become my favorite place, where I feel happiest," the model revealed to the American Harper's Bazaar on the 1st of September, the day of its star launch and once again far from that low profile that once characterized it.

Not in vain, the latest

does not even have her own account on Instagram and many confuse that of her representative agency, created in 2016, with her own social network.

Comparative voices are also beginning to be heard between Cosmoss and Goop, Gwyneth Paltrow's website.

PALTROW'S EMPIRE

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The actress has carved out a second career marketing wellness products under her image.

She has even starred in two

on Netflix showing how her team investigates psychedelic drugs, energy therapy and

or talks about open sex.

Because Goop goes beyond a brand: it investigates all the necessary aspects for a

.

And of course, she is not exempt from lawsuits: since she was founded in 2008 as a simple

, she has been accused of explicit support for pseudoscience.

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We'll see if those products "with anti-inflammatory nettle and a little thyme to boost the immune system and soothe the soul," with which Moss applauds her vulnerabilities and strengths, are as lucrative as they seem for Paltrow's empire.

In his day he sold "NASA spacesuit stickers", "intimate area scented candles", "emotional vampire repellant spray" and "vaginal eggs" to

, which earned him a $145,000 government fine. (similar in euros).

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This year it has had to

, which doesn't seem as open as its eight million subscribers in the US with an average age of 34.

The latest public valuation of the company is estimated, however, at 250 million dollars (as well as euros) and Paltrow's fortune at 150 million.

2022: THE YEAR OF THE ICONS OF CARE

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The latest celebrity brand to hit a crowded market is

which launches on September 15 and consists of five vitamin C-infused skin products. Larissa Jensen, Vice President of Beauty at NPD Group, an American research company, claims that we are facing the highest volume of celebrity signatures since 2019.

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In addition to Moss and Paltrow, actresses like

, musicians like Rihanna, Pharrell Williams, Selena Gomez, JLO and Harry Styles or models like Miranda Kerr and Rosie Huntington-Whiteley have their care line.

In 2022 alone, Scarlett Johansson, Gwen Stefani and Courteney Cox have launched their own companies.

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