Men also love beauty
"His medical beauty" is hot
More than 30% of male users of medical beauty apps are characterized by high unit prices
Long Lele
As the awareness of "beauty" becomes more open, more and more men are "going into the pit" of medical beauty.
Data shows that as of May this year, the proportion of male users of medical beauty apps has reached 35.7%-"other medical beauty" is becoming a hot concept.
Many surveys have shown that the proportion of male users in medical aesthetics has increased significantly in recent years, and has shown a high unit price.
In this regard, dermatology practitioners reminded that the physiological characteristics of men make hair loss, acne, acne marks and other problems more common than women. On the one hand, it is necessary to choose appropriate medical cosmetology items under the guidance of a doctor, on the other hand, it is also necessary Cooperate with daily medication and skin care.
Long Lele, All Media Reporter, Guangzhou Daily
story
"Anxiety of appearance" makes men unable to "lie down"?
"Anxiety of appearance" is a word that has been frequently mentioned recently. Many times it has been used to describe women's anxiety about their aging appearance.
But in fact, with the penetration of the beauty industry to men, more and more men are also deeply aware of this.
"I did a carbon dioxide fractional laser and photorejuvenation." Mr. Xiao, who works in a fashion-related Internet company, told a reporter from Guangzhou Daily: "Oh, yes, I also did frozen fat-melting on my stomach some time ago."
According to Mr. Xiao, his original company was an Internet company with "pure blood". He often traveled and worked overtime. The rough shape of the appearance made his skin condition very poor, and his lack of time for exercise made him lose shape quickly.
"The new company is related to fashion. Even the male employees in the new company are so exquisite to the hair." Mr. Xiao said with a smile. Fortunately, his colleagues in the company are familiar with the road, and quickly introduced familiar doctors and reliable institutions. "First aid" was performed.
After joining the company for nearly a year, Mr. Xiao himself has gradually learned to use some common medical cosmetic methods for routine maintenance.
"For example, when there is a major press conference, calculate the time to get a squirt in advance." Mr. Xiao said that for daily maintenance, the cost is not high, and the effect is relatively satisfactory.
trend
The proportion of male medical beauty users has increased, and the unit price per customer is high
Mr. Xiao’s experience is a typical story of male “entering the pit” of medical cosmetology. This is not a minority: more and more data show that medical cosmetology, which used women as the main object in the past, is attracting more and more attention from men. In the industry, there is a saying of "other medical beauty".
According to the "2021 "Male Beauty Economy" Research Report" released by the Mob Research Institute, the proportion of male users of medical beauty apps has increased significantly in recent years, reaching 35.7% in May of this year, and the first to feel the rise of the male medical beauty market It is a medical beauty institution.
"We once conducted statistics on the number of outpatient visits by gender from 2020 to 2021, and found that on average, one out of every seven outpatient clinics was a male." The relevant person in charge of Guangzhou Meilai told reporters that with more and more "post-90s" "Post-95s" began to pay attention to medical beauty, and this trend continues to rise.
"With the development of society, the gradual popularization of medical beauty and the improvement of male aesthetics are the reasons why'other medical beauty' prevails."
In addition to the increase in the number of people, the characteristic of "other medical beauty" is also manifested in the high price per customer, which means that men are more willing to spend money than women when they start medical beauty.
According to the "White Paper on the Medical Beauty Industry" published by a medical beauty app, the average price per customer of male medical beauty consumers is 2.75 times that of women.
"This also has something to do with men who usually do medical beauty projects when they have actual needs, such as hair transplants." According to an industry insider, men are less affected by advertisements than women and do less trial and repair. Projects are mostly for "rigid" needs such as hair transplants and damaging skin problems, so the consumption frequency is relatively low, and the unit price is high.
For example, a seemingly simple hair transplant is generally priced in units of hair follicles, starting at RMB 10, while a hair transplant surgery can extract thousands of hair follicle units, so the price can easily be tens of thousands.
Doctor recommended
Male skin has its own characteristics and can focus on these types of items
According to Dr. Zhong Hua, the Secretary-General of Zhuozheng Medical’s Department of Dermatology and Aesthetics, the skin of men has its own characteristics compared to women, which also makes men show obvious “rigid” needs in certain projects. .
The first is hair transplant.
"Currently, hair transplants are mainly middle-aged men, and women also have them, but very few." said the relevant person in charge of Guangzhou Meilai.
In this regard, Dr. Zhong Hua said that this phenomenon is mainly because the hair loss that we usually pay attention to most of the time refers to "seborrheic alopecia", which is greatly affected by androgen levels, so it is common in men.
"In addition, studies have shown that hair loss is related to mental and emotional stress, and these factors are ultimately reflected in the fact that hair follicles are more sensitive to androgen changes, which makes men more affected."
In addition, because men have more oily skin, coupled with the general lack of daily sun protection habits, acne, acne marks and other problems are more common than women.
Dr. Zhong Hua said that this type of situation needs to be resolved with the help of corresponding medical cosmetology methods under the professional diagnosis of doctors, such as carbon dioxide fractional laser, ultra picosecond, and microneedle radiofrequency.
"However, most medical cosmetology methods are not set once and for all." Dr. Zhong Hua reminded that taking hair transplant surgery as an example, subsequent oral and topical drugs are still required to maintain the effect in order to maintain a relatively long-term effect, and the skin beauty project is also In addition to treatment, daily skin care is needed to maintain the effect.
Related Links:
Microneedle radio frequency: stimulates skin self-repair through radio frequency current stimulation, stimulates the reorganization of dermal fibers, and achieves the effects of repairing acne pits and reducing pores.
Carbon dioxide fractional laser: penetrates directly to the dermis, instantly vaporizes the tissues in the affected area, and at the same time initiates tissue repair and collagen rearrangement to achieve the effect of removing scars and acne marks.
Super picosecond: output high energy in a short time, blast the pigment particles in the skin.
At the same time, it stimulates the regeneration of collagen and elastic fibers without losing the epidermis to improve acne scars and skin rejuvenation.
Photon skin rejuvenation: Use the photochemical effect of strong pulsed photons to stimulate the chemical changes in the molecular structure of collagen and elastic fibers to achieve the effect of removing red blood streaks, removing acne marks, and improving large pores.