China News Service, March 27 (China News Financial Reporter Xie Yiguan) There is not much time left for radio frequency beauty devices! Starting from April 1, radio frequency therapy devices and radio frequency skin therapy products will not be sold without obtaining a medical device registration certificate in accordance with the law.
With "diving-style" straight discounts and "cut-in-half" discounts, radio frequency beauty device products on the market are seizing the final clearance moment.
It used to be a few thousand dollars, but now it's a few hundred dollars
“The original price of the Huazhi Anti-Aging Radio Frequency Device Pro is 4,654 yuan, and now it’s only 1,899 yuan.” “Limited time discount of 2,000 yuan, the extremely cute big iron 12-pole radio frequency beauty device only costs 1,619 yuan” “Instant discount starting from 2,100 yuan, Miguang Radio Frequency Beauty The price dropped to 1529 yuan”…
Recently, a reporter from Sino-Singapore Finance opened the e-commerce platform and found that many well-known household beauty device brands are conducting large promotions.
On the sales page of the official flagship store of Zeus II Beauty Instrument, the product that once cost more than 10,000 yuan is now discounted at 5,999 yuan, which makes consumers who have purchased it say "heartbroken."
In addition to the brand's official flagship store, there are also many purchasing agents and authorized stores on e-commerce platforms selling beauty instruments of brands such as Chupu, Miguang, and Huazhi. Some of them even have words such as "diving" and "clearance" on the sales page, and the price is only a few hundred. Yuan.
Screenshot taken from an e-commerce platform.
"I originally thought it would jump from 6,000 yuan to 3,000 yuan, but I didn't expect it to jump to 699 yuan." Such a price reduction also made Chaochao (pseudonym) unable to resist "buying it."
She is a lover of beauty devices. After learning about the plummeting price of Chupu Beauty Devices, she spent a few days on the e-commerce platform and bought the Gold Diamond and Gold Mine models of Chupu Beauty Devices. "These two models cost 480 yuan and 1,113 yuan respectively. Now the price-performance ratio is very high, and it is worth buying."
"In this beauty device 'diving' competition, I have already won veve eye RF eye beauty device, Feihai Milk Light Beauty Device, Xuanyi Mermaid RF beauty device, Findlight Master Collagen Cannon, Chupu Gold Mine Five' Big Fish." Lily (pseudonym) enthusiastically shared the harvest of the past few days with reporters, "The price reduction has been too great recently, it is simply the lowest price."
Is radio frequency beauty instrument ushering in the "last supper"?
Prices that once cost several thousand dollars now only cost a few hundred yuan. This wave of epic price cuts for beauty devices has caused consumers to "buy the bargain." According to industry analysis, the upcoming new regulations are an important factor.
In March 2022, the State Food and Drug Administration issued an announcement clarifying that radiofrequency therapy devices and radiofrequency skin therapy devices are managed as Class III medical devices. Starting from April 1, 2024, radiofrequency therapy devices and radiofrequency skin therapy products may not be produced, imported, or sold without obtaining a medical device registration certificate in accordance with the law.
"On the eve of the official implementation of the new regulations, we will remove RF instrument products from all platforms in accordance with the regulations." Huazhi official flagship store customer service told reporters. On its product sales page, the words "Supervision is imminent, last 10 days" are very eye-catching.
Screenshot taken from an e-commerce platform.
Looking back over the years, major beauty device brands have occupied the dressing table of Chinese people with their strong marketing. However, behind the booming sales of home beauty devices, false product promotions and quality problems have also occurred. Previously, Chupu's first-generation Stop Eye home radiofrequency beauty device was recalled due to potential safety hazards that could cause skin burns under extreme circumstances.
The issuance of the new regulations puts radio frequency beauty devices with higher risk factors into a regulatory "cage".
Since many radio frequency beauty devices do not yet have Class III medical device registration certificates, if you don’t want to lose the goods, you can only clear the inventory as soon as possible before the new regulations are implemented.
Beauty device companies stand at the "crossroads"
With the new regulations coming soon, beauty device companies that are busy clearing their stocks are also standing at a "crossroads". They must either go ahead and apply for relevant qualifications, or stop there and move to other beauty device tracks.
The reporter learned that beauty device brands such as Huazhi, Yameng, and Miguang have completed clinical trial filings for Class III medical devices. In addition, Miguang customer service also stated that as of October 24, 2023, Miguang has applied for registration with the State Food and Drug Administration for a number of products and has fully submitted all information.
However, even if beauty device companies actively apply for qualifications, it will be difficult to obtain a Class III medical device registration certificate in a short period of time.
According to media reports, the person in charge of a beauty device manufacturer said that according to statistics from the Medical Device Registration and Review Center of the State Food and Drug Administration, the first registration cycle for Class III medical devices takes about 34 months if the process goes smoothly.
A staff member from a third-party testing agency also told reporters that the registration cycle for Class III medical devices is in "years". If there are clinical trials, it will take longer and require a series of processes.
This also means that as late as April 1, a large number of radio frequency beauty device products may be removed from the shelves collectively, and will be re-listed for sale after obtaining the third-class medical device registration certificate.
The increase in market entry threshold has brought considerable challenges to major beauty device companies. Jiang Han, a senior researcher at Pangu Think Tank, believes that as the radio frequency beauty device industry officially enters the era of strong supervision, companies that fail to obtain registration certificates in time will face difficulties in production, import and sales restrictions, and may even be eliminated.
"This will also prompt companies in the industry to pay more attention to product research and development, quality control and compliance management, and promote the development of the industry in a more professional and standardized direction. At the same time, it will also increase consumers' trust in radio frequency beauty instrument products." he said. (over)