[Explanation] There is an old-brand manufacturing company in Xinqiao Town, Songjiang District, Shanghai, and this company is run by a father and daughter.
Through intensive cultivation, the father and daughter have opened up the international "big market", and their products have been exported to Europe, America, Southeast Asia and other places. Sales in 2019 reached 130 million yuan.
Recently, the reporter came to this company. Lu Bangjian, the chairman of the sixties, introduced that he founded this home furnishing factory in 1993. Although it is named after "home furnishing", the product is an extremely segmented market in the home furnishing industry-chemical fiber. , Mainly used for toothbrushes, paint brushes and other brushes.
In 2006, the "post-80s" daughter Lu Jing returned from studying abroad. The different professional backgrounds and management concepts made the father and daughter complement each other and jointly promoted the company to the vast international market. What made Lu Bangjian most memorable was that his daughter won it alone. Received an order from a Fortune 500 company in the United States.
[Concurrent] Father Lu Bangjian
We are small products, such a big list is not easy, I am very excited.
After we participated in the trade fair in the United States, we returned to Las Vegas (Vegas) and prepared to return to our country. The order came, and I saw the large list from now on (very happy).
[Explanation] In the eyes of daughter Lu Jing, father was always busy when he was young.
At the twice-a-year Canton Fair, Chicago, Las Vegas, and Asia-Pacific trade fairs in Cologne, Germany, Lu Bangjian never let go of every opportunity to learn and communicate, understand the needs and pain points of customers, and then bring the products back for process improvement , The purpose is to make the toothbrush wire softer, more elastic and comfortable.
[Concurrent] Father Lu Bangjian
The toothbrushes (bristles) we bought before are all cylindrical. New toothbrushes, especially when they are new, are prone to bleeding gums.
After being changed to pointed wire, it is very soft, it can brush off all the tartar, and it can massage the gums. The effect is very good. At present, it can be said that more than 90% of the toothbrushes on the market are made of pointed wire.
[Concurrent] Daughter Lu Jing
Although I was still young at the time, I watched my father come over step by step and paid every bit of the growth of this enterprise. I actually witnessed it. So I think my father is a tough person, and another one. Working hard, the infection to me is great.
[Explanation] Lu Bangjian said frankly that the ability of a company to succeed in the international market has a lot to do with his daughter Lu Jing's succession assistance.
In fact, Lu Jing's succession originated from an accidental scene.
[Concurrent] Daughter Lu Jing
At about eleven or two in the evening, my father had just finished a conference call with a foreign client, and then used "One Finger Zen" to send an email in front of the computer. Then he saw this scene. In fact, his temples had turned white and his hair was gray. Many, in fact, I was very sad, so it was such a shot that changed my (state) of continuing to work outside, and I wanted to come back to help him.
[Explanation] The study and work experience abroad made Lu Jing easy to do in the market with her father. His father has a strong professional accumulation, and his daughter wins an international perspective. The two complement each other and win many international big orders.
Although the global economic growth rate will slow down in 2020 due to the new crown pneumonia epidemic, the sales of the factory have not been affected. Instead, it has shown a trend of bucking the trend, and orders have been scheduled to mid-December this year.
Lu Jing revealed that in fact, both father and daughter have strong personalities, and there will be disputes at first, but they can always find each other's shining points in the dispute.
The father's ingenuity polished admired the daughter, and the daughter's management method also let the father see fresh power.
[Concurrent] Daughter Lu Jing
I hope I can take this class well so that he can enjoy his old age happily.
What my father has given me for so many years is a spiritual strength, just like he taught me since he was a child. This spirit has always been there and infected me. What my father has given me is the support behind him. In fact, what he has given me is A stage.
[Concurrent] Father Lu Bangjian
I hope she will continue to work hard, make more contributions to the country, seek more benefits for the company's employees, and continue to work hard for the sustainable development of the company.
Zhang Jian Shanghai Report
Editor in charge: [Li Ji]