China News Service, Shanghai, March 9 (Fan Yubin) Shanghai has set off an "exhibition fever" at the beginning of spring.

According to incomplete statistics, there were more than 80 large and small exhibitions in Shanghai in March, covering various industries and themes.

Driven by the superimposed effect of factors such as “more exhibition activities”, the Shanghai Metro once again set a new passenger flow record after five years on March 8, reaching 13.397 million passengers (excluding maglev lines).

　　The exhibition industry is regarded as a "barometer" of economic development.

"Exhibition fever" reflects economic vitality. China News Service reporters learned in interviews that a large number of small and medium-sized enterprises debuted new products at various exhibitions. At the same time, affected by the suspension of offline exhibitions in previous years, many companies have devoted themselves to e-commerce. , now that "face-to-face business" has resumed, and new technologies have been iteratively upgraded and accelerated, more and more companies have found new business opportunities in the "side-by-side" e-commerce and offline transactions, sharing the huge Chinese market.

On March 8, during the 2024 Shanghai International Daily Necessities (Spring) Expo, exhibitors carried out live broadcasts to bring goods.

Photo by Fan Yubin

　　In the past few days, at the 2024 Shanghai International Daily Necessities (Spring) Expo, Zhu Yan, the head of e-commerce operations of Zhejiang Ouhuiqi Trading Co., Ltd., was busy greeting merchants, and also stared at the real-time sales data of the e-commerce platform from time to time to adjust marketing methods in a timely manner.

This month her "schedule" is full and she will also go to Beijing and Hangzhou to participate in exhibitions.

She told reporters that the imported cleaning and care products she sells have good sales, with e-commerce and offline transactions each accounting for half of the sales.

In addition, with the rise of "Made in China", more and more overseas brands are becoming "Made in China, sold in China".

　　With the development of China's economy, the improvement of residents' living standards and the continuous release of consumption potential, more and more small and medium-sized enterprises are choosing "global goods", allowing Chinese consumers to buy high-quality goods without leaving home.

　　Not long ago, Nobuhiro Haga, chairman of Bijinic (Shanghai) Exhibition Co., Ltd., organized a group of Japanese companies to participate in the 32nd East China Import and Export Fair in Shanghai.

He said: "We hope that more high-quality Japanese products will be sold to China, which will improve the quality of life of Chinese consumers and allow Japanese companies to 'share a share' of China's large market. This time we came to Shanghai to participate in the exhibition, we also got to know each other We have made some new friends across industries and hope to foster cross-field cooperation.”

　　"Offline exhibitions can help us find another channel to 'nugget' overseas markets." Wu Xiangjun, founder of Fumai (Shanghai) Environmental Protection Technology Co., Ltd., said that they not only sell products, but also promote low-carbon environmental protection concepts. "At the end of last year, we When we started to 'test the waters' for cross-border e-commerce, we received orders from Thailand, Japan, and Singapore. In the past two days, we participated in an exhibition in Shanghai and received orders from Germany and the United States, which gave us confidence in this year's market conditions. "

　　In addition, some small and medium-sized enterprises find new ways to break development bottlenecks through exhibitions.

　　Innovative design is a shortcoming of some manufacturers of daily necessities. An Yuke, business manager of a daily ceramics manufacturer from Shanxi, said frankly, "Competition is fierce for product homogeneity. We are eager to obtain more original pattern authorizations and innovate." Product styles." Therefore, he made a special trip to Shanghai to visit the exhibition, but he did not expect to gain something new.

He learned that a consumer product creative digital intelligence platform could analyze and refine market trends for them, integrate a large number of designers, use AI technology to generate personalized concept drafts, and also provide IP licensing solutions.

An Yuke immediately decided to "cooperate".

　　In fact, since 2023, Shanghai's exhibition market has gradually picked up.

According to statistics from the Shanghai Convention and Exhibition Industry Association, Shanghai held a total of 681 exhibitions of various types last year, with a total area of ​​17.3267 million square meters. The exhibition area has returned to the historical high of nearly 90% of the level in 2019.

　　To create a new growth point for the convention and exhibition economy, the "Shanghai Three-Year Action Plan to Promote High-Quality Development of the Convention and Exhibition Economy and Create an International Convention and Exhibition Capital (2023-2025)" proposes that by 2025, Shanghai Convention and Exhibition's ability to allocate global resources will be further improved, and Shanghai Convention and Exhibition's The global influence and international competitiveness have been further enhanced, the market mechanism has become more mature, exhibition companies have become more dynamic, brand exhibitions have become more concentrated, and the international exhibition capital has been fully established.

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