[Explanation] Affected by the new crown pneumonia epidemic, more and more human bodies will come to know what a "cloud" life is. "Cloud office", "cloud class", "cloud recruitment", etc. On the afternoon of March 20, a new "cloud" mode was opened in a "cloud shopping" in Shenhe District, Shenyang City, Liaoning Province. Pull people who are used to the "cloud" life back to offline entities again.
[Explanation] A mobile phone, two hosts, a seemingly ordinary live broadcast constitutes a "cloud shopping". What is different is that "cloud shopping" is not to assist online sales, but a "cloud" promotion to save offline physical stores. This "cloud" visit is the 400-year-old commercial street in the Shenhe District of Shenyang-Zhongjie. Affected by the new crown pneumonia epidemic, the shops on this famous commercial street have suffered great impact, and the sales performance of most of the shops was about 10% in the same period. Therefore, the Shenhe District Commerce Bureau, Huangcheng Street Office and Ali Word of mouth broadcast jointly launched a "cloud shopping" activity.
[Contemporary Period] Zhou Fang, Chief of the Market Construction Section, Shenhe District Commerce Bureau, Shenyang City: The impact of this (new crown pneumonia) epidemic on our entire food and beverage industry is particularly huge. Well, as the competent commercial department, in addition to doing epidemic prevention work during the epidemic, we are also actively thinking about how we can help the food and beverage company in Shenhe District to quickly get out of the predicament in this case. , Then the most popular and future trend now is to solve the current dilemma encountered by these enterprises in the form of online live broadcast or online sales.
[Explanation] According to the reporter's observation, although the flow of people on the middle street is gradually increasing, there are not many people who actually enter the shop and consume, especially the catering enterprises. Most consumers are still taboo. Among them, Shenyang famous snacks, and the old side dumpling restaurant of the century-old store were not spared. In the past, the lobby that needed to wait for tables was only a few people dining. As the first shop visited by "Cloud Shopping", the shop was responsible for People highly appreciate this event.
[Contemporary] Wang Peng, General Manager of Laobian Dumpling House: There are several established brands. It also needs a heritage, but also requires innovation. I want to go shopping through the cloud, and I think it will definitely drive consumers to know more about the established brands.
[Explanation] It is understood that "cloud shopping" is also a brand-new attempt on the live broadcast platform. According to the relevant person in charge, its main purpose is to alleviate the impact of the new crown pneumonia epidemic on the offline real economy.
[Contemporary] Pan Yuting, Marketing Manager, North China, Alibaba Local Life: At this time, our Alibaba local life service platform launched a service of word-of-mouth live broadcast in order to hedge the damage caused by the (new crown pneumonia) epidemic to merchants. Compared to this live broadcast with cargo in the e-commerce industry, in addition to meeting the actual needs of users trapped at home during the epidemic (New Coronary Pneumonia), it is also based on the consideration of helping offline merchants to develop business formats. In fact, we have conducted more explorations in the local life field .
[Explanation] It is understood that the rise of "cloud shopping" has received good responses. In addition to the Middle Street in Shenhe District, Taiyuan Street, Bagua Street in Heping District of Shenyang City, and Beihang Street in Huanggu District, etc. The same event was also held. In the future, more commercial streets will join the "cloud shopping".
(Reporter Yu Ruizhai Shenyang reports)
Editor-in-chief: [Wang Kai]