The video game giant Ubisoft and the press group So Press are joining forces to launch, on Thursday, the video content channel gTV, for Gaming TV. Nine programs will be broadcast on this platform, with the ambition to "tell great stories that are not always in the mainstream media" on video games.

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The project is called Gaming TV: the French video game publisher Ubisoft and the press group So Press ( So Foot , Society , So Film , etc.) just launched Thursday morning gTV, a video content platform for players video game. But in reverse of all the media that broadcast tests and hot news in this area, Gaming TV aims to become "a bit of the So Foot of video games", by the admission of the boss of So Press Franck Annese, on the Culture Médias stage .

Nine shows with Mira, Niel…

"There was a real shortage in video games in terms of storytelling," said Frank Annese at the microphone of Philippe Vandel. "There are very good test shows, but there was not something that told a little behind the scenes. I wanted us to be this medium." To achieve this, gTV will broadcast nine diverse shows on YouTube, Facebook, Instagram, Twitter and Twitch. Pablo Mira and Jérôme Niel are among the gondola heads of this new medium.

Beyond & Behind the Game. Talking about all the games and all the players is the promise of gTV. The promise of an unprecedented experience, meeting developers, creators and communities that make video games. pic.twitter.com/r5fni6Abgq

- gTV France (@gtv_fr) February 6, 2020

A new medium wanted by Ubisoft and intended "for players, but also for people who play moderately because time, food, money are crosscutting themes", says Jean Guérin, project manager at Ubisoft. "We also want to question how the video game has changed, thanks to streaming and e-sport." For that, he confides, "So Press was the right partner to do it, because of the offbeat look they have on football, films, society".

No advertising or paid content

On gTV, it will therefore be possible to find the offbeat tone of the titles of So Press, with the ambition of "telling great stories that are not always in the mainstream media", assures Franck Annese, who also plans to launch a new magazine "end of April", and "maybe another end of May".

>> Find all of Philippe Vandel's programs in replay and podcast here

On the economic model side, gTV does not broadcast any advertising and does not charge Internet users for its content. "It is to increase the number of players in the world," says Jean Guérin to justify this distribution at a loss. Ubisoft, whose name will be present on each content broadcast, achieved a turnover of around 1.84 billion euros last year.