Gwyneth Paltrow has been making juicy headlines, thousands of dollars and some demand with Goop, a controversial website where he sells alternative products and therapies that promise wonderful results without any medical or scientific foundation. See the steam baths in the vagina to clean the uterus or coffee enemas for the colon that also claimed to relieve depression or allergy symptoms, as Yo Dona remembered this summer. Not to mention repellent for mental vampires or a spray to banish evil spirits.

The discussion about the controversial business has jumped to the screens with the premiere on Netflix on January 24 of The Goop Lab , an almost promotional space where the actress and her colleagues show their entire catalog of eccentricities throughout six chapters. Pushing the British National Health Service to denounce the dangers of pseudoscience and the therapies and products recommended by Paltrow.

According to the BBC , Simon Stevens, executive director of the NHS of England, the National Health Service according to its acronym in English, said that this program poses a "considerable risk to health" for spreading "misinformation" during an academic event held the last week at the University of Oxford.

"Gwyneth Paltrow and his team test vampire facial cleanses, " a process by which blood is drawn from the patient's face, is passed through a centrifuge to separate the plasma from the rest of the components and the plasma is introduced into a syringe to re-inject it into the skin; "And they endorse a body therapist who claims to cure both psychological trauma and its side effects simply by moving his hands five centimeters above the client's body," Stevens said of The Goop Lab .

"Although the term fake news makes most people think about politics, the natural concern of people for their health and that of their loved ones makes this a particularly fertile ground for charlatans and nuties," he added. .

It is true that at the beginning of each chapter Netflix warns: "This series is designed to entertain and inform, not to offer medical advice . " But the documentary format and the presence of supposed doctors and researchers can confuse the audience. His proposals include energy exorcisms or the use of psychedelic drugs to treat mental illness or posttraumatic stress.

Goop was born in September 2008 as a newsletter on wellness and lifestyle prepared by Paltrow and his colleagues. Today the company has become a multi-million dollar business valued at 225 million dollars and has a website, an online store, pop up stores, a magazine and the aforementioned Netflix series.

In 2018 Paltrow was convicted of offering through Goop vaginal eggs that, at $ 55 or $ 66 per unit, promised to regulate hormones and the menstrual cycle, prevent uterine prolapse and increase bladder control. The California consumer protection office sued her for deceptive advertising and the company had to pay a $ 145,000 fine , in addition to reimbursing its customers.

According to the criteria of The Trust Project

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