C. FresnedaLondon Correspondent
London Correspondent
Updated Friday, March 15, 2024-10:45
Reactions "Harry and Meghan would never make that mistake": the Sussexes' entourage mocks the fake photo of Kate Middleton
Inopportune Harry and Meghan relaunch the brand of the Duke and Duchess of Sussex: why everyone is talking about their new website
Meghan Markle
has returned in a big way on Instagram to
launch her own luxury brand,
American Riviera Orchard, in the midst
of the British royal family's crisis.
The chosen moment has once again been harshly
criticized
, just a month after the Duke and Duchess of Sussex
relaunched their own
internet portal based on their titles and a few days after King Charles'
diagnosis
of unspecified cancer was made public.
Meghan wanted to return to the foreground with her own
Californian "lifestyle" brand,
in the vein of
Gwyneth Paltrow
or
Martha Stewart
and selling personal and home accessories: from textile products to yoga mats, cookbooks to luxurious treats for pets.
To know more
Documentary film.
Harry and Meghan: the millions they earn for being victims
Editor: CARLOS FRESNEDA London
Harry and Meghan: the millions they earn for being victims
LOC.
Prince Harry and Meghan Markle's multimillion-dollar deal with Spotify comes to an end
Editorial: AFP Los Angeles
Prince Harry and Meghan Markle's multimillion-dollar deal with Spotify comes to an end
An image of Meghan herself,
surrounded by floral arrangements
in her Montecito home, serves as a
promotion
for the launch of American Riviera Orchard.
Within a few hours, and with just eight posts, the Instagram account had already attracted
more than 200,000 followers.
The launch occurred almost coinciding with Prince Harry's appearance via videoconference at the
Diana Awards
in memory of his mother.
The event was presided over in London by Prince William, with whom
they have not spoken for months
(Harry's intervention occurred precisely when his brother had already left the event).
41% of Britons actually blame Harry for
the divisions in the royal family
that have led to the current crisis, according to an Ipsos poll for
The Evening Standard
.
Harry has gone from being the most popular member of his family at the time of his wedding in 2018 to the
second most unpopular,
surpassed only by his uncle Andrew.
Harry's revelations in his memoirs (
Into the Shadow
) had a
strong impact
on both Prince William and Kate Middleton.
Some royal chroniclers have highlighted how the deterioration in the health of the Princess of Wales, who underwent
abdominal surgery in January,
may also be related to tensions within the royal family as a result of "Megxit."
Despite the
animosity
they arouse in the United Kingdom, the Duke and Duchess of Sussex continue
to rely on their relative popularity
on the other side of the Atlantic to take economic advantage of their own "brand."
With the launch of American Riviera Orchard, Meghan has returned in some way to her origins with the blog The Tig, where
she wrote about travel, beauty and food,
taking advantage of the popularity of the series
Suits
.
With her new brand, her intention is now
to capitalize on her fame
to promote and sell luxury products.
The shift in the Duke and Duchess of Sussex's strategy comes after the uneven success of their media adventures.
Despite the success of Harry's memoirs (
In the Shadow)
and the docuseries on Netflix,
his contract with Spotify expired
in 2023 and the couple has had to look for new sources of income.