Hend Abdul Hameed Siddiqui, CEO of Dubai Watch Week, said that the event, which will start on the 20th of this month, "will be of new dimensions and orientations, and more important with the presence of international names, participating for the first time in an event outside Europe," with keen to "provide a closer version For the UAE street, the promotion of the fact that the event is not only for the elite, but can be beneficial to all. "
The five-day Dubai Watch Week, with its 40th edition, will be celebrating the art of watchmaking, with all those interested in the world set to meet and watch the world's most prestigious watches.
She added that the week will focus on bringing the event closer to the UAE youth and the various segments of society. “This event is not limited to the elite and watchmakers only, but can help anyone to know very useful information about watches, how to invest well, and how to choose the right one. For hours, where you should spend your money, and how it can be up to you money, especially since the event is not a retail platform, but educative, and displays the new and important in this world.
“This edition of the week is of great importance and value,” Siddiqui said. “With the participation of Rolex, the first time the brand has taken part in a watchmaking event in the Middle East, it is their first participation outside of major international watch events in Europe. Through its stand, the brand will be displaying vintage pieces for the first time, and Chopard has chosen Dubai and Dubai Watch Week specifically to launch its new watch and debut in the world from here.
Seddiqi said that the event will host more than 40 journalists from around the world, to cover the event, which also participates the famous Emirati names in the world of hospitality and restaurants, such as "Salt, Hom Bakery and Chipriani", through which there will be an opportunity to highlight the distinctive Emirati projects in The international press, "We also liked to choose the favorite restaurants among young Emiratis, in order to create a pleasant and comfortable atmosphere and close to them."
Siddiqi stressed that although the event is not for sale, but for display and education only, "but we organized an area called Watch Box for retail stores, where the visitor can exchange between the acquisition of watches, with new ones, whether a gift Unwanted, or other person would like to change it for whatever reason, it will be done in a smart technological way. "
My friend explained that the event is characterized by the presence of many important sections known, such as the forum "Orologi" or "Science Science", a platform through which we highlight the issues related to the world of watchmaking, which are bringing leading speakers in this area to enrich, which A fifth edition will be launched at this upcoming event "where we organized earlier this year in London because of its impact".
Siddiqui also mentioned the auction house of Christie's, which participates by providing information and educating visitors about the key and important criteria when buying watches, a lot of useful information for everyone, in addition to displaying rare pieces and explaining their importance and features, and many more, in addition to education classes, which It focuses on teaching handicrafts of the watch industry by world-renowned artisans of the most famous brands in this field, in addition to many other platforms that promote innovation, education and fruitful dialogue between visitors and experts, and between companies and those interested in this world. '
Dubai Watch Week is held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of the Dubai Culture and Arts Authority, in cooperation with Ahmed Seddiqi & Sons, a free entry event upon pre-registration.