INTERVIEW
The success story continues for Brut. Created in November 2016, the media specializing in viral videos continues to hit the charts. The numbers make you dizzy: Brut records 30 million daily active spectators worldwide, and its videos were viewed 1.1 billion times in September. The team was aiming for 20 million views by the end of the first year. This figure was reached after six weeks. And now, Brut goes to conquer the world.
"In France, it has become profitable this year"
For this, the media recently raised 40 million dollars, to strengthen its office in New York. The co-founder of Brut Renaud Le Van Kim, very rare in the media, came Thursday on Europe 1 explain who will serve these millions and where they come from. "There are French investors and Americans," says the former producer of the Grand Journal, Canal +. "This is a group called Red River West, which depends on Artemis, which is the fund of François-Henri Pinault, and then there is a boy named Alexandre Mars, who is a Great man, who has a US and French fund, these are the two main new investors in Brut. "
And if the main activity of Brut is currently in France, the 40 million dollars raised are destined abroad. "It turns out that France has become an altarpiece this year, so we are a media that is in balance in France, which is not yet the case abroad," said Renaud Le Van Kim . "So this money will be used to recruit a team of commercial to monetize our content in the United States and arrive at the same as in France, in balance."